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Fo o d M a g i c D a i l y 3 7 Tu e s d a y, J u l y 1 9 , 2 0 1 6 At the forefront of probiotic research and product development, science-based Ganeden has partnered with more than 20 top food and beverage companies to announce over 60 new product SKUs in first quarter 2016 alone – each fortified with Ganeden's patented probiotic strain- GanedenBC 30 . GanedenBC 30 is a probiotic strain supported by over 20 peer-reviewed, published clinical studies and has been shown to survive 10 times more effec- tively than yogurt cultures. Certified kosher, halal, non-GMO, gluten-free, soy-free and dairy-free, the probiotic is allowing manufacturers to provide con- sumers with products that were never available before: everyday foods and beverages, including organic and vegan, containing a safe and effective probiotic. Consumer demand has shown these functional products to be immensely suc- cessful – products containing GanedenBC 30 exceeded $1 billion in sales at retail in 2015 – a number that is continuing to grow as the probiotic trend gains even more momentum and addi- tional products are released. "Consumers are always looking for more convenient, lifestyle friendly ways to get daily nutrients. They're also becom- ing far more aware of what's on nutrition labels and are seeking health benefits in products they consume daily," said Mike G aneden (C o nt'd. fro m p. 1 ) Bush, Senior Vice President of Ganeden and Executive Board President for the International Probiotics Association. "Adding GanedenBC 30 to foods and beverages allows our partners to provide their customers with both convenience and confidence that they are consuming better-for-you products with the probiot- ic benefits they want. The sheer volume of launches this year alone speaks to the value that GanedenBC 30 is bringing." A recent survey found that more than 70 percent of respondents would prefer to consume probiotics in a food or beverage product rather than in a supplement, and 40 to 54 percent were willing to pay more for products with probiotics in them – resulting in a notable increase in probiot- ic fortified food and beverage launches. Products containing GanedenBC 30 cross a variety of categories, including: Nutrisystem: Turboshakes™ – the com- pany's first ever line of shakes with pro- biotics that is part of the all-new Turbo10 program for diet season 2016; Suja: Pressed Probiotic Waters™ – first-ever enhanced water made with organic fruits, vegetables and vegan probiotics; and Little Duck Organics: HPP Baby Food – new HPP puree available in six fruit and vegetable flavors, with the health bene- fits of GanedenBC 30 probiotics. To learn more about Ganeden or GanedenBC 30 , visit booth #2148 or go to www.ganedenprobiotics.com. potential. An increasing number of social- ly responsible establishments have bene- fited with increased menu options when incorporating and serving Wowbutter, and you can easily too. Unbelievable to many, it is made with only five simple non-GMO ingredi- ents without any added colors, flavors or preservatives. Nutritionally superior to peanut butter, Wowbutter is a complete protein source that contains all nine essential amino acids necessary to build and maintain muscle mass, whereas peanut butter is not considered a com- plete protein, containing only six out of the nine essential amino acids. W owbutter Fo o ds (C o nt'd. fro m p. 1 ) Wowbutter also has a significant array of major nutrients, such as vitamin E, calci- um, folic acid, fiber and lecithin, as well as a natural balance of fats necessary for good health, including 1100mg of the health-promoting omega-3 essential oil in each 32g serving; peanuts have zero. Wowbutter is produced in a dedicat- ed 100 percent peanut-free, tree nut-free, gluten-free, dairy-free and egg-free facil- ity and is also kosher and Halal Certified. With a simple one-for-one switch, Wowbutter can replace peanut butter directly with great success in any recipe. For more info, visit booth #451, email info@wowbutter.com or go to www .wowbutter.com. crave more exotic, sweet, zesty and spicy, herbaceous, hot, peppery, sour, tropical, naturally flavorful and many other flavor-filled foods. Garon creates opportunities for visionary-minded food companies to cre- ate new and exciting foods by adding Garon's exclusively customized foods to their foods. Garon specializes in having real food with the desired taste profile, along with the attractive particular partic- ulates as an actual ingredient in a colorful form that is visibly identifiable in the fin- ished food product. Garon progressively and passionate- ly is ever-excelling-to-excellence™ by supplying superior quality food and food products with customer driven perform- ance that surpasses the status quo of acceptable quality and expected serv- G aro n (C o nt'd. fro m p. 4 ) ice™, Garonteed ® . Garon's preservation methods include: Garon's Fresh-like Preservation Methods™, Garon's Mechanically Infused Methods™, acidified, aseptic, brined, canned, dehydrated, dehydro- brined, dehydrofrozen, air dried, drum dried, sun dried, ETO, freeze-dried, frozen, irradiated, IQF, refrigerated and others. If you are looking for food and food ingredients that create colorful eye-catching presentations with an appetizing anticipating aroma, and a satisfying robust full flavor taste, then contact Garon and begin your cus- tomized flavor filled connoisseur adventure. For more information, call 618.942.4810, visit www.garonfoods.com, email csr@ garonfoods.com or stop by booth #3010. users' exacting expectations. IdaPro Cream is the freshest cream available, as it is shipped to customers on the very day of milking. Idaho Milk Products is the leading Grade-A supplier in the Pacific Northwest. In fact, all of its products are USDA Grade-A, SQF 2000 Code: Level 3, OU Kosher and IFANCA I daho Milk P ro ducts (C o nt'd. fro m p. 4 ) Halal. If you are looking for a globally capable supplier who believes it's time to demand a new level of product freshness, consistency, reliability and price stability, then it's time to join forces with Idaho Milk Products. Visit Idaho Milk Products in booth #3812, visit www.idahomilkproducts.com, call 855.375.6455 or email sales@idahomilk.us. to travelers. Throughout the next 30 years, Louis grew his family orientated business into one of the most respected in southwest Iowa. Lavern Schmitz worked for his father-in-law Louis at a young age. Doug Schmitz, Lavern's son, worked beside his father as a young boy learning the trade as well. Doug then started his own operation in the late 1970s independ- ently, which he grew into a very lucrative honey producing business throughout the 1980s and '90s. In the early 1990s, com- mercial agriculture changed the natural landscape with the planting of corn and soybeans. Honey production yields then decreased every year as the majority of Iowa's natural landscape was forever changed. To increase income, Doug and his family focused their attention to honey packaging. Starting out small, sell- ing honey to orchards and farmers' mar- kets, the honey packaging business grew while the honey producing side struggled to stay profitable. Over the 20 years, Smitty Bee grew from a small honey pro- ducer and packer to one of the nation's leading and fastest growing honey providers, processing over 20 million pounds of honey per year. Smitty Bee Honey packages different types of honey for all sectors of the indus- try. These markets include commercial Smitty B ee (C o nt'd. fro m p. 1 ) food manufacturing, foodservice and retail. Honeys are carefully selected from specific botanical or geographical areas from around the world and blended to match customer specifications. Exotic and rare botanical varietals such as premium Dakota Clover's, Washington Raspberry, California Sage and Mexican Avocado honey are just a few of the honeys that can be packaged. Specialty customers such as natural food stores are always looking for the next new and trendy honey items that will stand out from the rest. These vari- etals can be packaged for private brands along with creative packaging such as upscale glass or no-mess caps with con- venient squeeze packages that catch the attention of honey loving consumers. Smitty Bee Honey processes honey by gently heating up just enough to send through strainers rather than high pressure filtering. This practice allows detective pollens and the natural enzymes to remain in all honeys, telling the story of how and where the honey was produced. Recent trends show that commercial and retail consumers are looking for clean label products, and honey is a per- fect natural alternative for refined sugars and corn syrups while providing value as a sweetener, preservative or topping. For more information, stop by booth #1687 or go to www.smittybeehoney.com. For over two decades, many major food and beverage manufacturers have relied on YSI's Biochemistry Analyzers to meet these demands through YSI's automated, plug-and-play analytical solutions for raw materials testing, food R&D, in-process monitoring and final product testing – especially when rapid, precise and economical analysis of sac- charides, amino/organic acids, alcohols and electrolytes are required. Employing enzyme electrode biosen- sors, YSI's biochemistry analyzers pro- vide largely interference-free, precise results within 60 seconds for each chem- istry analyzed. By harnessing the power of enzymatic specificity and catalysis, YSI's biosensors are highly specific for both the reaction catalyzed as well as their choice of substrate, i.e. sucrose. Additionally, YSI Biochemistry Analyzers employ unique fluidics and membrane characteristics, which allows for little or no sample prepa- ration. This, in turn, makes the enzyme electrode impervious to sample color, pH, turbidity, cell concentrations, salts, pro- teins, detergents and other low molecular weight interferences. Conventional analytical methods, such as HPLC or GC/MS, can be costly, YSI L ife Sciences (C o nt'd. fro m p. 1 ) time consuming and require highly trained personnel. However, the YSI biosensor technology offers a low cost alternative while providing rapid sample analysis due to the characteristics of the enzyme biosensor technology. For example, ana- lyzing glucose and sucrose in high salt food samples is easily achieved with no sample preparation. In contrast, trying to perform this type of analysis using HPLC is difficult, and sometimes impossible, due to high salt interference. Also, addi- tional time savings can be realized as no sample preparation is required in most cases. Food industry trends, regulatory requirements and needed analytical improvements dictate the requirement for simplified, low-cost, rapid and precise analysis of food and beverage ingredients throughout the entire process train. YSI's unique enzyme biosensor technology sat- isfies this need by conducting near real- time measurements of key ingredients or unwanted byproducts, which are essen- tial to the quality and safety of food pro- duction. Visit YSI Life Sciences, a Xylem brand, at booth #3409. For more information, go to www.ysi.com/lifesciences or call 800.765.4974.