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H a r d w a r e & H o u s e w a r e s R e v i e w 1 1 T h u r s d a y, M a y 5 , 2 0 1 6 LUCKY LINE'S KEY SHAPES DESIGNS KEEP GROWING Lucky Line has introduced three new designs to the growing Key Shapes™ line: Gardening, Dogs Tags and Lollipop. For gardening enthusiasts, the Gardening Key Shape design comes complete with a potted bouquet of Gerber daisies and trowel. With a backdrop of a lattice trellis, this design might inspire you to roll up your sleeves and enjoy your garden and the outdoors. Whether you hang it on your neck or key chain, you can support our troops with the Dog Tag Key Shape. Each side has a different message: "U.S. Military – Support our Troops" on one side, and "All Gave Some, Some Gave All" on the other. What candy lover can resist a taste of goodness? The Lollipop Key Shape has a swirl of rainbow colors that are playful and fun, reminiscent of county fairs. Since the launch of Key Shapes in 2013, Lucky Line's innovative designs have invigorated the blank key market. As the first comprehensive line to mar- ket, of original, copyright-protected shaped keys, retailers have benefited from strong margins. Key Shapes are more than a painted key; they are care- fully and meticulously designed so that each key has its own unique shape that appeals strongly to consumers. Copyright-protected designs are enamel coated and printed in full color directly on both sides of high-quality brass key blanks. They are manufactured to the strictest tolerance using ISO 9001 certi- fied factory and are available in KW1/11 and SC1 blanks with select styles avail- able in Weiser & Lockwood. Marry Keys Shapes blank house keys with the counter display and you have an award-winning merchandising unit. As proud winners of the 2013, 2014 and 2015 NRHA Merchandising awards, the Key Shapes line is merchandised on a sturdy wire POP. With its compact con- struction, the counter display has a small footprint of 12 inches, yet holds 48 SKUs. For additional pins, the company offers the Extender Unit, which sits on top of the counter display and allows the unit to hold 72 SKUs. Other merchandising options that Lucky Line offers are the Key Shapes floor display and single or double wall panel units. The Key Shapes floor dis- play, which was awarded the Gold win- ner of the 2015 NRHA Packaging and Merchandising Awards, is similar to the counter display with extender. It is also a wire POP and is an ideal unit to maxi- mize showroom space where there is lim- ited real estate on the counter. The floor dis- play holds 72 SKUs as well. Whether you have ample or limited space on your peg board or slat wall, the panel units are flexible to accommodate a large or small planogram. Celebrate home, our country and fun with Key Shapes. With more than 40 designs, customers are bound to find a shape to fit their life. For more information, visit www.lucky line.com, call 800.654.6409 or email info@luckyline.com. REDEFINING THE EVERYDAY CARRY KNIFE MARKET In 2016, Outdoor Edge will raise the bar for performance and value in the every- day carry knife category. From the intro- duction of the ultimate rotating skin- ning/gutting blade knife, the SwingBlade, to the development of the revolutionary Razor-Lite Series replace- able blade knives, Outdoor Edge has maintained a firm foothold at the fore- front of innovation in the hunting and outdoor knife market for the past 28 years. With the expansion of its everyday carry knife offerings, it is using those decades of experience to create quality, affordable knives for everyday use. Outdoor Edge's most notable stride into the everyday carry knife market was its 2015 release of the Razor-Lite EDC knife. These knives were the first to com- bine replaceable blade convenience with the versatility of a drop point folding knife. For 2016, Outdoor Edge will expand on the success of the Razor-Lite EDC with the new Onyx EDC. Featuring the same replaceable blade system as the original Razor-Lite EDC, the Onyx EDC has a slightly redesigned handle and includes three replacement blades instead of six. These changes allowed Outdoor Edge to create the ultimate work knife at the most affordable price in its class. In addition to the Onyx EDC, Outdoor Edge is also introducing a line of price- point folding knives called the Chasm Series. These high quality folders fea- ture Zytel handles with rubberized TPR inserts for enhanced grip, and are available in coyote brown, gray and purple. The rugged Blackstone coated 8Cr13MoV blades are razor sharp right out of the box, and come in 2.5-inch and 3.3-inch lengths. Outdoor Edge is most excited about these knives because of the value they boast; while these knives will retail competitively for $20.00 and under, blades of this caliber are often sold for $40.00 or more. Also launching in 2016, Outdoor Edge has designed a distinct line of pre- mium folding knives called the Divide and Conquer. These knives are available in 3-inch and 3.5-inch blade lengths with either plain edge or 50 percent serrated blades. Outdoor Edge's National Sales Manager Colin Wayne explains, "The low-profile handles are constructed from G-10 on one side to reduce weight, and titanium coated 420 stainless on the other for strength. Perhaps the coolest feature is the flipper opener with an 18 ball bear- ing pivot for silky smooth opening with no side-to-side blade wobble." Visit Outdoor Edge at booth #6654. For more information, go to www.outdoor edge.com or contact Jordan Brothers at 800.447.3343 or by email at Jordan@outdooredge.com. JORDAN MANUFACTURING CELEBRATES 40 YEARS Jordan Manufacturing Company Inc. cel- ebrated its 40th anniversary this past October. In the company's 40 years, the common theme has been to adapt and change with the times. In the early years, Jordan produced wooden picnic tables and seating groups out of pine. This soon inspired the company to produce its own line of cushions. After mastering the cushions for its furniture, Jordan soon moved to the next challenge, which was producing its own line of umbrella frames so that it could become more competitive in the marketplace. The market soon changed, and the wooden furniture and tables were no longer a viable option for Jordan. As a result, the company refocused its energy on becoming a true cushion manufactur- er. It broadened its cushion line by adding numerous new styles and fabrics. A decision was made to develop its own design department to help supplement the various fabric manufacturers that pro- vided fabrics to the company. One of the biggest things that sets Jordan Manufacturing apart from its competitors is the wide customer base. The idea was to spread the customer base over a variety of different groups to reduce the risk of becoming dependent on one customer. This also helped keep the compa- ny's offerings fresh and different from the competition. Jordan was one of the first compa- nies to embrace the e-commerce and drop ship business in the industry, and as a result, it has become an industry leader in the business. Jordan has enjoyed unprecedented growth since 2005, and there is no end in sight for the possibili- ties of growth within this category. Jordan Manufacturing looks forward to and embraces the next 40 years and the challenges that will occur in the market. Visit Jordan Manufacturing at booth #12203.