Issue link: http://osercommunicationsgroup.uberflip.com/i/620694
C o n s u m e r E l e c t r o n i c s D a i l y N e w s E v e n i n g E x t r a T h u r s d a y, J a n u a r y 7 , 2 0 1 6 6 PAPAGO! LEADING THE WAY AT CES 2016 PAPAGO! is pleased to announce that it will be showcasing its newest and most popular dash cams at CES 2016. Dash cams are rising in popularity, especially in North America, which has been quite slow in catching on to the trend. Its dash cams not only offer complete coverage of your drive in stunning 1080p HD video, but they also help safeguard from dis- tracted driving by offering such features like Stop and Go, Light Reminder and Stop Sign Recognition. PAPAGO! initial- ly started out as a software company, so it has many years ahead of the competition when it comes to the development of the driver assistance features. The GoSafe 388 is designed to cap- ture the entire road without taking up space on your windshield. Made with ionized molecular material to prevent bacteria build-up this micro-sized dash cam records in high quality 1080HD and 142 degree angle, so you are certain to capture everything in your path. The motion detection feature protects your vehicle from any mishaps during your absence, while the Stop & Go, Light Reminder and Driver Fatigue warning fea- tures help keep you focused on the road. The optional GPS antenna will help track your location and speed. Record those important instances with amazing footage and precision. The flagship model to be released early this year is the GoSafe 268. This model mounts onto the mirror replacing the stock rearview mirror. The LCD screen is embedded into the mirror with an easy user interface. The Sony sensor and high-quality mirror lens will provide the top video quality in every lighting sit- uation and climate, while supporting up to a 64GB Micro SD card. Unlike any other dash cam on the market, the GoSafe 268 has the parking guard fea- ture, which will allow the dash cam to record 10 second videos when the device feels a bump or is hit in any way, with or without a power supply when the battery is fully charged. This innovative design is the only one in its class. If you are attending CES 2016, visit its booth so you can learn more about what it has to offer and to see the amaz- ing quality and features of its dash cams. Learn more at Sands Expo booth #72870. CREATING A TELEVISION EXPERIENCE WORTH EXPERIENCING By Simon Frost, Global Head of Media Marketing and Communications at Ericsson In today's increasingly saturated televi- sion market, the ability to meet the indi- vidual wants and needs of every potential and current subscriber has a tremendous value. In order to differentiate their serv- ice and/or their brand, TV providers (telco, cable, satellite or OTT) must pro- vide a level of differentiation that excites the customer and provides a viewing experience like nothing before, with such amazing visual quality that consumers feel part of the on-screen story. This means offering a media experience that is visually rich and engaging, along with content that is augmented with relevant facts, stats and access features so great that no one will want to leave. One challenge of delivering this highly immersive media experience is the scope of the technologies that all come into play. Whether the customer is watch- ing a movie, playing a game or viewing a program, the senses are engaged and the experience transcends the location. This requires a dance of equipment, networks, applications and analytics to deliver on the moment, knowing full well that the music is only going to get faster with every successful experience. TV providers are stepping up to this challenge in several ways. They are seeking to ensure a seamless experience as viewers move to new locations and different devices. They are helping to break through the content clutter with new personalized discovery capabilities. They are develop- ing ways to enhance the experience with immersive content that provides a visual- ly richer viewing experience and easy access to supplemental content. Finally, they are embracing an "agility-first mindset" of constantly improving the experience to ensure continued customer delight. That is why Ericsson is working with cable and telecom operators to explore a variety of technologies that help to build an exceptional media experience. Some of the technologies that we are explor- ing include high dynamic range (which presents media in a man- ner closely resembling how the human eye perceives images), immersive game playing and personal- ized content discovery. These and other technologies provide components that together enhance the media experience, build customer advocates, limit competi- tive alternative experiences and demon- strate how we are helping to turn viewers into their media provider's greatest fans. For more information, visit www .ericsson.com, call 972.583.4998 or stop by booth #10433. GIRL SCOUTS: 'WHEN I WAS FOUR' By Claire Houston I was four when I built my first robot. Well, I helped find pieces while my older sister did the real work. Somehow the LEGOs came together and formed a machine that could sort candy by color. Little did I know that would be the first of many robots. I participated in all of the typi- cal childhood activities – soft- ball, Sunday school, joined my first robotics team at age eight and (of course) Girl Scouts. Robotics and Girl Scouts were always two separate activities, both things I loved doing, but I never saw how they would ever come together. I remember one robotics competition, I saw a Girl Scouts team, and was absolutely con- vinced they somehow bribed the judges with Thin Mints. How would the world of camping and cookie selling ever match with robot building and presen- tations? I joined the Techno Chix, a FIRST Tech Challenge team offered through my council, and saw just how tightly the two worlds meshed. We ran work- shops, went out into the community and did our best to inspire girls on the wonders of STEM. We had fun and loved spending time together, becom- ing not just teammates, but best friends. During my senior year of high school, I had a spectacular internship opportunity at Girl Scout headquarters working with the Digital Cookie team. I loved sitting down at a conference table with women from around the world and different backgrounds, watch- ing as they devel- oped this ground- breaking addition to the Girl Scout Cookie Program. I conducted a case study and presented my findings, as well as my Girl Scout story, at a conference this past July. I'm now a first year student at Mount Holyoke College. As a comput- er science major, with a special interest in cognitive science, I'm actively incorporating all I have learned from Girl Scouts and robotics into my stud- ies. Whatever my future plans are, I know they will involve inspiring anoth- er generation of girls. I am already on my way, co-coaching another Girl Scout robotics team here at school. Someday, when a young girl asks me how I've achieved my dreams, the answer will be simple – Girl Scouts. For more information, go to www.girlscouts.org or stop by booth #74760.