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C o n s u m e r E l e c t r o n i c s D a i l y N e w s E v e n i n g E x t r a T h u r s d a y, J a n u a r y 7 , 2 0 1 6 4 THE HUNT FOR THE BEST TEMPERED GLASS SCREEN PROTECTOR Since its introduction in 2007, the iShieldz ® brand of premium screen pro- tectors has long been considered "best in class." Its innovative and patented appli- cation method has been the envy of the industry and has even been featured in some of the world's most notable brands. "We at iShieldz believe very strong- ly that nothing protects touch screen devices better than our hybrid material," says President John Martinez. Its top layer, which is the basis for all three of its film products, offers among the best scratch and abrasion protection on the market and the material's composition continually heals itself from bouts with keys, pens, nail files, coins and whatever else may be lurking in your purse or pocket. From the start, iShieldz has been manufactured from only the highest qual- ity raw materials available. Its complete line, HD – High Definition, KO – Impact Resistant and RX – Antimicrobial, are proudly 100 percent made in the United States. iShieldz's products have always been made from specially formulated, proprietary PU, TPU and hybrid films; that is, until now! For the past year there has been a shift in the consumers' appetite when it comes to screen protectors. The shift is from plastic (PET) and film (PU) to tem- pered glass. It may seem funny when you think about protecting a piece of glass with another piece of glass, but that's what's happening. "Because of this shift, iShieldz is launching its own premium tempered glass screen protector at the 2016 Consumer Electronics Show in January," said Martinez. "Though we maintain our position that nothing pro- tects better than our hybrid material, our brand loyal customers are demanding an ADD WINDOWS TO YOUR HOME ROBOTICS CATEGORY Ecovacs Robotics, the premier developer and manufacturer of home service robots, is changing the home .robotics category by moving from floors to windows. Deebot, a line of floor cleaning robots continues to be successful, but Winbot, a family of window cleaning robots, is the company show stopper sparking media attention, industry awards and retailer interest. "The home service robotics category has grown exponentially in the last sever- al years and is on track to continue," says Mike Hecht, Executive Director of Ecovacs Robotics, Inc. "Retailers are looking for fresh ideas to bring in these new consumers and establish themselves as the expert in the category. Ecovacs can help. Winbot, the new line of window cleaning robots, is so unique retailers are sometimes stumped as to where to place them, but no matter where they are dis- played, consumers are always mesmer- ized. That means opportunity to capture that consumer and turn them into a life- time customer." New price points, innovation and technological advancements are featured on the newly intro- duced Winbot models, creating new revenue streams and new demand within the robotics category. Winbot 7 made a splash with its mass market introduction at CES 2013. Response was overwhelming and demonstrations drew crowds and questions: "How does it stick to the window? How does it clean?" The award-winning introduction focused on ease of use. Affix the microfiber cleaning pads, spritz the front pad, plug in, switch it on, place it Continued on Page 21 Continued on Page 21 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Associate Publishers Lorrie Baumann Editorial Director Greg Gonzales JoEllen Lowry Jeanie Catron Associate Editors André Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Freda Epum Customer Service Managers Heather Canale Jamie McReynolds Kim Stevens Stacy Davis Tara Neal Show Logistics & Distribution Sarah Robinson Rob Romeo Carlos Velasquez Dan Wilkins Account Managers Enrico Cecchi European Sales Consumer Electronics Daily News Evening Extra is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy