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G a m i n g N e w s 3 9 W e d n e s d a y, S e p t e m b e r 3 0 , 2 0 1 5 leaders – from government, suppliers and operators – who will collectively set the policies and make the decisions, are brought into one place where their ideas can be cross-pollinated and placed in the broadest context. The conference is organized and produced by Cooper Levenson, Attorneys at Law, Spectrum Gaming Group and Friedmutter Group Architectural & Design Studios. Spectrum Gaming Group is an inde- pendent research and professional servic- es firm. "Gaming knowledge on demand" is the company's motto and is the bottom-line service offered through- out its entire line, including restructur- ings, market and feasibility studies, eco- nomic impact reports, gaming regulatory services, investigations and due dili- gence, publishing and research, presenta- tions and conferences and more. Cooper Levenson's Casino and iGaming Law practice has become the preeminent source of legal representation for gaming-related interests worldwide. East Coast Gaming Congress (Cont'd. from p. 1) Based in Atlantic City and Las Vegas, and headed by Lloyd D. Levenson, Lynne Levin Kaufman and Kimberly Maxson-Rushton, the practice deals with every aspect of casino law: iGaming, licensure, employee qualification, equip- ment approval, administrative proceed- ings, land use and more. Cooper Levenson has offices in New Jersey, Nevada and Delaware. Friedmutter Group Architecture & Design Studios is a worldwide firm spe- cializing in mixed-use hospitality, casino and entertainment projects. Friedmutter Group, an award winning, internationally recognized architecture, interior design and master planning firm, was founded in 1992 by Brad Friedmutter to service and focus specifically and exclusively within the gaming and hospitality industry. Mark your calendar for May 25-26, 2016 and plan to join them at Harrah's Resort Casino Waterfront Conference Center in Atlantic City for the East Coast Gaming Congress & iGaming Institute. Go to www.ecgc.us or call 609.572.7400 for more information. Final roadmaps are being completed, but High 5 Games has a reasonable expectation of 10 HTML5 games being available to RMG operators in Europe and the U.K. by the end of the year. The initial launches in 2015 will pave the way for a full program of monthly dual plat- form launches throughout 2016, which is set to make H5G the major powerhouse for mobile content within the industry. Content is delivered to European operators through VAULT, High 5 Games' remote gaming server. Throughout the last year, High 5 Games' content has gone live on more than 10 sites and will be added to additional sites in the near future. Twenty games in multiple languages and curren- cies are currently live in Europe. Launching content on www.botema- nia.es was a notable milestone this year for High 5 Games. The launch was achieved within hours of the first legal High 5 Games (Cont'd. from p. 1) online slot licenses in Spain being grant- ed and Botemania was the first to access the Spanish market legally. A selection of High 5 Games most popular titles were included in the launch. These premium slot games were provided for play in Euros and in Spanish, and served from H5G's RGS in Gibraltar and certified for the Spanish market by DGOJ. High 5 Games recently confirmed a new partnership with U.K. gaming soft- ware supplier Bede Gaming that will add a collection of H5G's premium slots to the award-winning Bede platform. High 5 Games also completed a software sup- ply agreement with Rational Group, a part of the Amaya Group, with an antici- pated launch date in late Q3 or early Q4. For more information on High 5 Games' RMG portfolio or to experience Shadow of the Panther on HTML5, visit High 5 Games at www.high5games.com. Learn more at booth #2430. therefore becomes paramount to repeat business. The great threat to this trust is fraud. Fraudsters use many tools and techniques to mask who they really are and their intentions. For example, in online gaming, fraudsters may find the quickest way to win is by using stolen or fraudulent cred- it card details to establish their account, giving them an unfair advantage. This enables them to earn real or virtual cur- rency at a faster rate. Types of fraudulent activities and methods include: illegally obtained card details – sourced through phishing attacks working through an email, enticing recipients to visit and log into a fake website stealing banking cre- dentials from the victim; fake emails to install illicit crimeware on computers – tools such as keyloggers and screen scrapers enable criminals to steal card/user data and use it to fund online casino play; multiple identities – fraud- sters may attempt to establish several online identities and take up several seats at an online poker table, for instance, giv- ing them a huge advantage; money laun- dering – online gambling provides a per- fect opportunity to engage in money- laundering often linked to wider organ- ized criminal activity. When fraud goes unchallenged in the gaming world, brands suffer. Players Kount (Cont'd. from p. 1) may not know exactly why they feel the game is not fair or that they simply can- not win, but when they do they start to cancel their memberships. The gaming community is more active than the aver- age consumer and tend to "talk" more about their experience with different games in online chat rooms, gaming forums and the like. This was depicted very well in the documentary "Ultimate Beat," the uncovering of one poker site a few years ago. As a result, when a nega- tive reputation begins to spread, these establishments quickly become less prof- itable. Detecting fraud before it happens works to safeguard the present and pro- tects future business. On the positive side, gaming compa- nies also want to know who their best customers are. Recognizing your best customers and reducing friction is a must. Treating them in a way that makes them want to return more often through special promotions, putting more money in their accounts and approving them faster just makes good sense. When a player creates an account or returns and logs in, proper fraud detection can be employed to point out VIP customers or potential VIP customers as well as deny- ing fraudsters entrance at the same time. Don't let fraud cheat you out of prof- its; fair play is profitable play. For more information, visit www.kount.com or stop by booth #4011. screen backlights itself causes extra strain due to the specific wavelengths involved (400-500nm, with 450nm being particularly harmful). There are even emerging thoughts that it could con- tribute to age-related macular degenera- tion (AMD). Adlens ® Can Help Adlens Interface is unique computer eye- wear specifically designed as the perfect tool to counteract these dangers. Lightweight frames with adjustable focus, blue-light filtering lenses combine to combat eye strain and discomfort dur- ing screen use. The adjustable focus lenses offer correction of -6D to +3D, giving clear detail from 30cm to the horizon – perfect for adjusting to whichever screen you are viewing. This helps battle the common strain associated with focusing at one dis- tance for an extended period of time, and in turn will assist with good posture – no more hunching over to squint at the screen! All you need to do is turn the small dials on the corners of the frame until you can see clearly. The specially formulated tint in the lenses also blocks an astonishing 80 per- Adlens (Cont'd. from p. 1) cent of the most harmful wavelength of blue light, minimising the risk of digital eye strain. Take action to protect your eyes today, and try Adlens Interface for your- self. Top Tips for Fighting Digital Eye Strain Apply the 20-20-20 rule whenever you need to spend a while in front of a screen. Every 20 minutes, take 20 seconds to focus on something 20 feet away, and give your eye muscles a break. For computers, especially at work, make sure you sit with good posture and arrange your screen so you can see and work effectively when sitting with a straight back and an arm's length from the screen. Wear eyewear designed to enhance your eye's focusing ability and filter harmful blue light to battle eye strain on both fronts. Adlens Interface is perfect for the task, as you can adjust the focus- ing power for screens of any size or dis- tance and filter blue light at the same time. Adlens Interface is available online and in stores worldwide. Go to www.adlens.com to find out more. PROTECT CASINO REVENUE WITH BIOMETRICA SYSTEMS By Drazen M. Alcocer, VP, Biometrica Systems Inc. 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