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F o o d M a g i c D a i l y Tu e s d a y, J u l y 1 4 , 2 0 1 5 8 THE KEY TO SELLING TO SENIORS Demographics and novel ingredients join forces to offer food and beverage manu- facturers new opportunities. America's senior population is growing faster than any other time in his- tory. So fast, in fact, that the nation's 65- and-older population is projected to reach 83.7 million in the year 2050, almost double in size from the 2012 level of 43.1 million, according to the U.S. Census Bureau. It can be difficult to com- prehend the reality of these numbers, but one thing is certain: the spending power and health needs of this demographic are quickly evolving. These seniors are health savvy and looking more toward a preventive model of health care than previous generations. This interest in health makes seniors ideal consumers for functional products – foods and beverages that offer additional nutritional benefits as the result of an added ingredient, like orange juice with calcium, for example. One ingredient that offers a turnkey solution to formulate such products is the probiotic GanedenBC30. Why a probiot- ic? Consumer awareness of probiotics is at an all-time high and it's no secret that seniors are more likely to buy digestive- related products than other age groups. GanedenBC30 is backed by research demonstrating that it offers benefits that directly address common health issues among aging consumers, such as diges- tive and immune health and even sup- porting protein utilization. Research Backed A recent study found that daily consump- tion of GanedenBC30 by adults aged 65 to 80 years may support beneficial bacte- ria in the human gut which could potentially regulate inflammatory responses in the body. GanedenBC30 has also been shown to aid in protein uti- lization. This is particularly relevant for seniors who often don't get adequate lev- els of protein, according to Harvard's Department of Nutrition. Easy to Formulate With Most probiotics cannot survive extreme heat and manufacturing processes. GanedenBC30 can. The probiotic's unique structure safeguards the cell's genetic material from the heat and pressure of the manufacturing process. It easily incorporates into products, overcomes shelf-life chal- lenges and withstands the acid and bile to which it's exposed during digestive transit. This means that it's easy to for- mulate a wide range of products with GanedenBC30, such as dairy, frozen, hot and shelf-sta- ble. The possibili- ties for senior prod- ucts boosted with GanedenBC30 abound. Consider snack bars, cereals, fiber and dairy products all marketed to seniors. By adding GanedenBC30, these products become functional and instantly tout a health halo. The growing senior market offers many challenges but also many opportunities, especially in the food and beverage market. Many seniors are taking extra steps to stay healthy, and products that help them do so are sure to resonate. Help seniors enjoy healthy and active lives by formulating products with GanedenBC30. Visit Ganeden Biotech at booth #2023 or go to www.ganedenbiotech.com to find out more. TWO SNOOTY CHEFS SELECT ALLSTATE CAN PACKAGING TO PROPEL CUSTOMER LOYALTY By Leslie Wing, Director, Marketing and Creative, Allstate Can Corporation When chefs Gary Fuller and Chris Plemmons set out to create a line of gour- met herb and spice blends for discrimi- nating connoisseurs, they knew the pack- aging they chose was as important as the ingredients they were putting inside. The chefs identified several require- ments the packaging needed to fulfill, which included a high perceived value that relays a sense of quality, the ability to see the product inside, easy adaptation for seasonal demand without sacrificing iden- tity, providing consistent identity to drive customer loyalty, a package that conveys product freshness and a package that is environmentally friendly and sustainable. Two Snooty Chefs found all these attributes and more with Allstate Can Corporation's seamless window tins, and Allstate Can's mission to be a reliable source of tin packaging and build long- lasting, personal customer relationships resonated with the chefs. Its packaging is easy to recognize, which strengthens the connection between product and consumer, thereby building customer loyalty. Integrated tamper evident labels on the cans' win- dow covers is reassuring to consumers, and visibility of the product inside reveals high quality, mouth watering spice blends. By using labels with a saturated earthy color palette com- bined with the vibrant shine of bright tin, each product relays the same visual expression yet retains its individu- ality, celebrating the culinary artistry the chefs have lovingly and painstakingly sought to express. Adding to the visual appeal is the positive environmental integrity the tins represent. Allstate Can's steel tins are a smart and responsible solution to the ever-increasing consumer demand for green products and packaging. The tins are made from recycled steel and are 100 percent recyclable. The steel can is America's most recycled container and can be recycled repeatedly with no loss of durability or strength, creating an infi- nite recycling loop. Allstate Can Corporation has a 100- plus year heritage as a family owned domestic manufac- turer of decorative and industrial tins. M a n u f a c t u r i n g plants in Carson City, Nevada, and Parsippany, New Jersey are equipped with state of the art production lines and staffed with dedicated and experienced professionals. Leslie Wing is the marketing and creative director at Allstate Can Corporation. She has more than 20 years of experience consulting with customers about their packaging needs, conceiving and design- ing original artwork for consumer and industrial packaging and communicating consistent messages across all forms of marketing media. For more information, visit www.allstate can.com, email tincans@allstatecan.com or call 973.560.9030. RABBIT CREEK USHERS IN SLOW COOKER BROWNIE REVOLUTION By David Cook, Vice President of Rabbit Creek Products Long ago, forgotten in the mists of time, man baked his brownies crudely on stones around a communal fire. Time passes as it is wont to do and with it, the evolution of brownie baking. The heated stones gave way to hearths, and the hearths to ovens, and for many thousands of years the oven was the only way to bake the appeasement of the gods, but with the population growing at an expo- nential rate, people became busier and busier until there was less time to bake the chocolatey tribute. Angered at this, many of the gods felt that a good smiting would solve their problems. Not all felt this way though and those few banded together to cre- ate a solution. Enter the slow cooker brownie! No more will man have to toil all day to come home and bake a tribute. No! For with a slow cooker brownie, it can be baked throughout the day or in the evening without the backbreaking work associated with traditional baking. Here to usher in the slow cooker revolution is Rabbit Creek Products and its Gooey Brownie mix. Rife with chocolate and a decadent center, this brownie is one fit for the gods – or if you don't know any, then friends and family will suffice. For more information, go online to www.rabbitcreekgourmet.com, contact rcreek@mokancomm.net or call 800.837.3073. SUN-MAID RAISINS: NATURE'S SIMPLE SOLUTION By Amy Loewus, Director of Product Development, Sun-Maid ® Growers of California. Raisins have been used for years as a naturally sweet, portable snack. Sun- Maid raisins provide the ideal nature- made solution for the increasing con- sumer trend of satiating foods that are a natural source of sugar, good source of fiber, and are versatile across many eat- ing occasions. Sun-Maid has increased its Research and Development team to meet the con- sumer quest for natural fruit on-the-go snacks, fruit blends and simplified natu- ral ingredient statements. Sun-Maid's expanded product development team can help its customers seek innovative culi- nary and technical solutions by providing unique concepts and refreshed formula- tions. Sun-Maid's product development team leads the consumer product devel- opment process from concept to shelf. Sun-Maid offers a variety of California grown raisins, dried fruits and custom dried fruit blends. Sun-Maid's leadership in solv- ing unique food industry chal- lenges is evident with its pro- prietary process of heat treated raisins. The heat treatment process provides the same high quality raisin, but with yeast and mold counts < 10 cfu/g. Heat treated raisins offer added assurance for more sensitive products such as refrigerated and frozen dairy prod- ucts and confectionery. In addition to raisins and custom fruit blends, Sun-Maid also provides raisin paste. Raisin paste is a simple, all- natural solution for adding sweetness while binding cereal and bakery items to provide texture over shelf life in baked goods. Raisin paste's unique combination of color, sweetness and organic acids make it a perfect ingredient for use in barbeque sauces, Asian sauces and meat marinades. Amy Loewus joined Sun-Maid in May 2015 after five years at Coca Cola product development. She has a M.S. in Food Science from University of Tennessee, Knoxville. Visit Sun-Maid at booth #3955. For your product or product development needs, contact Sun-Maid at research@ sunmaid.com or call 855.978.3115.