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G a m i n g N e w s 2 9 T h u r s d a y, A p r i l 2 , 2 0 1 5 services exclusively to Native American tribes and casinos. The firm was founded in 1996 in Reno, Nevada and has been working with tribes and casinos for almost twenty years. We believe our team provides services for our clients with the utmost professionalism, experience and value. We believe in promoting econom- ic sovereignty through timely and effec- tive assurance services and by communi- cating our results directly to the tribal leadership. I started working for the company in 1998; it was my first professional job after earning my accounting degree at the University of Nevada, Reno. Sheryl Ashley and I became partners in the com- pany in the early 2000s, and subsequent- ly purchased the remaining equity of the company in January 2008. Working with tribes and their enterprises has always been very rewarding and provides me with an opportunity to work and report directly to the people who will be impact- ed by our services. GN: What services does your company provide? RB: Our firm provides financial audit services for tribal casinos, internal con- trol assessments and reviews for gaming and non-gaming revenue cycles, MICS Compliance AUP Engagements, Title 31 BSA examinations, outsourced internal audit functions, online gaming machine system back of house revenue audit and statistical reporting consulting, tribal government financial and compliance audits, and employee benefit plan audits. GN: What type of experience does your company have? RB: Our company is comprised of pro- fessionals who are leading experts in their fields and maintain their expertise through continued professional educa- tion. Our firm members have experience in accounting, revenue audit and BSA reporting for Nevada based and tribal casinos. They gain industry specific Egghart (Cont'd. from p. 1) knowledge through their work in tribal gaming and governance. Our firm members hold various credentials, including the CPA, Forensic CPA, Certified Fraud Examiner and Certified Internal Auditor designa- tions. GN: Why is the topic of accounting or finance so important? RB: Accounting, audit and finance are integral business tools necessary for accurate measurement of financial results, strategic planning and budget- ing, and ensuring accountability of the tribal governments and enterprises to their membership. Without accurate and timely financial information the leadership is unable to properly man- age and oversee its governmental and gaming operations. GN: Why is providing services to your client so important? RB: Our services provide comfort to the individual tribal membership, trib- al council, external regulators and financial partners through knowledge that the financial results of the tribal enterprise, internal controls and com- pliance with laws and regulations are being reviewed at least annually by an independent third party CPA. GN: How do you give back? RB: Yearly, we sponsor up to three scholarships for native students earn- ing their accounting degrees. We also provide donations to various tribal organizations such as the Boys and Girls Club, Big Brothers Big Sisters, Boys to Men Mentoring, Tribal Scholarship Foundations, Community Pow Wows, Tribal Youth Groups, and Elder Christmas Celebrations, among others. Visit Egghart, LLC | CPAs at booth #1745. For more information, go to www.egghart.com, call 775.827.5999 ext. 123 or email ryan@egghart.com. However, advances in technology along with corporatization and global- ization of the gaming industry, the busi- ness has changed. Technology has also changed the tools available to casinos and, unfortunately, not all casinos have kept pace with these developments, leaving them open to theft, cheating and scams while no longer being effective at protecting their properties. Because of these changes, 2014 has been a strong year for Biometrica Systems Inc. With more than 200 casi- nos as current clients, we currently pro- tect over 35 percent of all casino rev- enue in the U.S. And 17 percent of all casino revenue worldwide. Biometrica Systems Inc. is a leading provider of games protection and casino surveil- lance software. With more than 16 years of experience, we continue to be the trusted source for game protection on the casino floor. Our latest iteration of our flagship product, Visual Casino 6, has been equipped with integrated soft- ware modules that work together seam- lessly to collect, store, share, retrieve and analyze critical information in order to make more informed decisions in controlling and protecting your casi- Biometrica Systems (Cont'd. from p. 1) no assets and operations. We continual- ly upgrade and enhance products by lis- tening to our customer base to bring the most advanced and effective method of providing surveillance, security and casino compliance and casino opera- tions in the casino industry. Looking ahead to 2015, we will continue this trend with Visual Casino 7 bringing in more innovation and better features for our clients. Our latest and newly revamped Incident Reporting software has been launched as LOGiT and has truly been built from the ground up and specifically designed around what casinos want – to automate the tasks that surveillance and security operations face on a regular basis. With one of the largest databases in the industry, Biometrica Systems Inc. will continue to improve, innovate and lead the industry with better practices and products. Our goal at Biometrica has and will always be to stay up to date with the current industry trends and pass that value on to our clients, keep- ing them informed, secured and up to date with all rules and regulations while continually innovating our products. Visit Biometrica Systems at booth #1211. guests with an all-inclusive experience that includes not only gaming but direct access to a variety of food and beverage venues, retail, entertainment and spa experiences. The unique opportunity in the urban setting is to increase demo- graphic appeal and guest traffic through the use of these amenities. Rather than an internal focus solely related to the gam- ing floor, restaurants and retail establish- ments can be positioned to have both a visual presence from the casino floor and a storefront off an urban street/sidewalk condition. Hotel and spa facilities can provide access and usage for both casino guests and visitors to the greater urban experience. Hotel development, includ- ing meeting and ballrooms, can provide a significant increase in gaming revenue, much the same way a suburban, green- field property development would. Entertainment facilities afford a unique opportunity to address urban parking with a garage facility that drives pedestri- JCJ Architecture (Cont'd. from p. 4) an traffic across the casino floor during evening concert events, and provides a city amenity that again exposes visitors to the gaming experience during the day. Finally, urban resorts can be catalysts for or extensions of urban renewal projects that drive retail and other commercial development that in turn increases use of urban establishments throughout the day and evening. The mixed-use program of a casino property is the precise combination encouraged in urban renewal planning. Trends indicate that when a program of retail, restaurants, hotels and spa ameni- ties is formulated around a casino-driven business plan, the positive results can be compounded by not only the direct impact on casino revenue, but also through broadened demographic expo- sure and increased guest traffic that is the result of an improved urban fabric. Visit JCJ Architecture at booth #1644. For more information, go to www.jcj.com, call 877.389.9395 or email info@jcj.com. from virtual exclusivity to a highly com- petitive market, but we need to look at the bigger picture. While the closings of the older casinos was long overdue and the Revel failure can be discussed for years, the Atlantic City market is still a $3 billion plus market, ranking it among the top five nationally; a ranking that most markets aspire to achieve. Atlantic City will continue to be a desirable destination, as it offers attrac- tions that will be a major difference from the emerging local markets, such as the beach and boardwalk. The new East Coast casinos are targeting the players within a certain radius and those players are there for the day. It is now more important than ever for casinos to understand their play- er's demographic profiles. Rymax's serv- ices assist casinos in achieving success by offering their players opportunities to be rewarded with tangible products that have more value than cash rewards. GN: What strategies exist to help both the newcomers and current casinos reach suc- cess? PG: Players want a casino experience they can be a part of and be recognized for it. Casinos need to offer their players an incentive to engage and retain them into becoming loyal players at their property. Player loyalty programs and events pro- vide casinos the opportunity to take the concept of rewarding players to the next level by forming trusted relationships that enhance player engagement, loyalty and play. For the last 20 years, Rymax Marketing Services has provided casinos across the United States with turnkey player loyalty solutions and customized Rymax (Cont'd. from p. 1) events that make a big impact on a casi- no's overall revenue and play activity. Our unique player loyalty solutions offer play- ers instant gratification that helps build a loyal attachment to a specific property. GN: How do loyalty programs assist in retaining players? PG: Rymax utilizes segmentation and concentration strategies in our loyalty pro- grams and events, which is critical in this competitive market. We employ these tools to target associated rewards with player's psychographic and generational desires, and provide brand name rewards that keep players motivated to participate. With access to more than 10,000 trending products from renowned brands such as Michael Kors, Majorica and Versace Timepieces, Rymax is able to leave your players more satisfied than cash rewards. We recognize that today's multi-genera- tional player needs incentives to stay loyal to a specific casino, and non-cash rewards have been proven to drive higher levels of retention. Rymax not only offers the largest rewards selection in the incentive industry, but also creates customized reward events that tailor to players' needs of feeling valued. Rymax's Strategic Interactive Themed Events, R-S.I.T.E help casinos create that personalized experi- ence that today's players are seeking. Our shopping spree events allow multi-genera- tional players to redeem their hard earned points for tangible products that will leave them satisfied and eager to get more involved. Visit Rymax Marketing Services at booth #1241. For more information, go to www.rymaxinc.com/player-loyalty.html or call 866.796.2911.