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W i re l e s s W o rl d Th u r s d a y, S e p te m b e r 1 1 , 2 0 1 4 2 8 GETTING SMART ON MOBILE ANALYTICS By Bryce Engelbrecht SVP, iQor and General Manager, QeyMetrics Mobile carriers, manufacturers and retailers are sitting on a treasure trove of data derived from an ever-increasing number of communication channels and digital waypoints along the supply chain. But getting from raw data to actionable insight is a multi-step journey that begins with deep thinking about the measure- ments that matter most. At iQor, we believe that by taking comprehensive measurements, interpret- ing them in a disciplined and scientific way and then sharing the resulting analy- ses with relevant company stakeholders, leaders in the mobile ecosystem can drive strategic initiatives at the highest levels of the organization. Here's how. Five Key Steps to Measurement Step 1: Decide What You Want to Measure – and at What Level Do you already have a metric – or even a scorecard – that you use to gauge per- formance? Do your scorecards address only enterprise-level performance, or are you capturing performance metrics at a lower level? Your enterprise scorecard is important, but when you drill deeper with your measurements – down to every inter- action and transaction – you take the first step on the path to Big Data analytics. Step 2: Cast a Wide Net Once you've decided what to measure, it's time to take stock of all avail- able data sources. Although some sources may involve millions of data records every day, the keys to unlocking emergent value may be in the small silos, such as spreadsheets where specialists or departmental contributors enter and manage data. Step 3: Find the Right Measurement Platform Choose a measurement and reporting system that easily integrates data across your enterprise, converts that data into business metrics, and most importantly, delivers dynamic views to the business on a timely basis. Whether you build it or buy it, your system should be capable of delivering business measurements beyond the contact center or supply chain so that it eventually incorporates all lines of business. Step 4: Correlate, Analyze and Interpret Your Measurements Once you have data combined from different sources, the results will cor- relate performance at multiple levels and likely highlight how one key met- ric influences another. Expect to dis- cover that real performance improve- ments are not governed by a single variable, but through a complex, interdependent set of variables. Step 5: Leverage Results to Educate and Drive Specific Action Once you have reliable metrics, switch mindsets from reporting to ROI. Package information in a simple, timely and credible format. Then make it accessible to those in your organization who can create new initiatives and set policies. For example, use performance metrics to generate ratings in real time, then score campaign or program per- formance across different segments, like day of week or location. You can then evolve methodically toward more sophisticated models that predict future performance. This five-step approach scales and expe- dites the path from raw data to measure- ment – and eventually Big Data analyt- ics. To learn how iQor and its QeyMetrics performance management and business intelligence solution can help your organization measure smarter, visit www.iqor.com. For more information, visit booth 546, go to www.iQor.com, call 646-274-3044 or email sales@iQor.com. are screen protectors (HD Anti Fingerprint, Privacy), Silicone/TPU, pouches, headphones, batteries, charg- ers, cables, etc. Digital Wireless also has really good relationships with many vendors in the United States. It brings genuine OEM electronics such as Bluetooth handsfree and memory cards. It buys in bulk to ensure the best possible price so it can pass on the savings to you. The most popular item is the Boom Sonic Handsfree. They are made with superior quality and fit perfectly into most ears. Its metallic earbud design makes it a stylish accessory for any phone, and its high performance speaker makes it perfect for listening to music or chatting on the phone. Digital Wireless is committed to providing the best products and cus- tomer services to you. Most orders placed before 3:30pm will be shipped the same day with FedEx Ground. Contact Digital Wireless today to find out how it can help you with your com- pany's accessories sales. For more information, visit booth 4832-9 or go to www.dwimport.com. Digital Wireless ( Cont'd. from p. 1) PRESTIGE MICRO DISPLAY FROM MYME "Absolutely gorgeous" is what MyMe hears from everyone looking at the new Prestige Micro Display. "We have to get them in our stores" is another common thing heard all the time from buyers. The Prestige Micro is elegant, compact, fits up to 64 pieces of car and home chargers, USB Cables, Hands-Free and Auxiliary Cables, all in only 8.5 inches wide by 10.5 inches high by 12 inches deep of counter space. The Prestige Micro Display is designed and made here in the U.S.A. This unique and very attractive display is specifically designed with not only the customer in mind but also the merchant. MyMe has very passionate designers, engineers and marketing experts that can design and manufacture all kinds of differ- ent types of displays straight out of south Florida that will meet all cus- tomers' needs. For more information, call 844-322- 0655, email info@mymeworld.com or go to www.mymeworld.com. POLAR AND BLUETOOTH SMART TAKE NEXT STEP IN WEARABLE TECH Recent technological advances, especial- ly the rise of the smart phone, have led to significant growth in the popularity of "wearable devices." For Polar, the leader in heart rate monitoring and fitness assessment technologies, this trend has enabled thousands of new customers to experience the benefit of heart rate train- ing in a new way. Phones and social communities pro- vide more forums to keep in touch. They are now the place to share and receive guidance and coaching when it comes to fitness goals. Understanding this trend, Polar pioneered heart rate compatibility for the Bluetooth ® protocol, so heart rate information can communicate seamlessly to Bluetooth-enabled devices. Therefore, Bluetooth Smart is making it easier for people to analyze their workouts and learn how to use data to reach their fit- ness goals, especially through products like the Polar H7 Heart Rate Sensor and the Polar Loop. The H7 greatly expands the possibil- ities of heart rate tracking, helping users exercise at the desired intensity to get the exact training effect they're looking for, thanks to the open standard of Bluetooth Smart. With just a smart phone and the H7 chest transmitter, anyone can get all the motivating benefits that were previously only available when used with a wrist-based heart rate monitor. The H7 also com- municates wirelessly with cardio equipment found in many gyms. For the activity tracking market, Polar Loop has provided a way for users to get a truly holistic picture of their activity throughout the day, as well as their sleep. It tracks steps taken as well as overall movement. As the first activity tracker to be compatible with heart rate, it also provides an accurate calo- rie count for activities such as spinning and yoga. Whether it's fitness watches, activity trackers or do-it-all glass- es, the wearable technology industry continues to grow. This is evident by research from Transparency Market Research stating that the market will reach $5.8 billion in sales by 2018. This creates a significant possibility for innovation. Wearable technol- ogy will continue to improve our daily lives, especially as it relates to our fitness and health. For more information, visit www.polar.com.