Oser Communications Group

Produce Show Daily 061114

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P ro d u c e S h o w D a i l y 3 7 W e d n e s d a y, J u n e 1 1 , 2 0 1 4 field techs to provide onsite service for customers. Our parts department is also an important part of our sales team. We pro- vide parts for all the equipment we sell. PSD: What are your trade show objec- tives, plans, promotions, etc.? MW: The A&B Packing Equipment Inc. trade show objectives are to make contact with existing customers, as well as meet new customers. Being face to face with the customers and providing onsite quotes is what sets A&B Packing Equipment Inc. apart from the competitors at trade shows. A&B Packing Equipment Inc. also sched- ules appointments to meet customers at their facility to go over specific details. A&B Packing Equipment Inc. plans each trade show as an opportunity to net- work and create publicity. This exposure generates the leads needed to communi- cate with suppliers, customers and dis- tributors. At A&B Packing Equipment Inc. we strive to stay up to date with the latest cutting edge technology, and that allows us the competitive advantage to stay at the top. Our experienced sales staff does a great job showing people who we are and what we can offer them. A&B Packing Equipment Inc. man- ufactures complete Fresh Pack and A&B Packing ( Cont'd. from p. 1) Process Equipment. Our equipment is used for, but not limited to blueberries, cranberries, mushrooms, grapes, cher- ries, cherry tomatoes and grape tomatoes. A&B offers a 10 percent show dis- count for up to 10 days after each show. PSD: To what do you attribute the com- pany's success? MW: We attribute the company's success to each individual here at A&B Packing Equipment Inc. Everyone brings some- thing to the table, helping to make A&B Packing Equipment Inc. the leader in the Fresh Pack and Process manufacturing industry. Whether it is lean manufactur- ing or innovative technology, it all guides our company into full alignment to pro- vide the customer with equipment that will save them time and money. Our quality control program ensures that each piece of equipment is built to the highest standards and is installed by one of our experienced field techs. For more information, contact A&B Packing Equipment Inc. at 732 West Saint Joseph St., Lawrence, MI 49064, call 269-539-4700, visit www.abpack ing.com, e-mail sales@abpacking.com or parts@abpacking.com, "like" A&B Packing Equipment Inc. on Facebook or stop by booth #640. as a whole should embrace the future, and ensure protection of every precious pound of produce traveling across the highways of this great land. Real-time status updates of temperature and location provide con- tinuous visibility. Should a problem arise, you have the opportunity to take com- mand of the situation, and ensure the integrity of your product. Several compa- nies offer a semblance of real-time trace- ability, but only Locus Traxx Worldwide offers the true solution – the SmartTraxx GO. Small enough to fit in the palm of your hand, yet powerful enough to protect even the most costly of cargoes, the "GO" provides true visibility, at a price pleasing to even the most miserly accountant. The SmartTraxx GO is truly a next Data Procrastination ( Cont'd. from p. 1) generation device. Despite its diminutive size, it's loaded with enough sophisticat- ed hardware to monitor temperature and location in real time. Just pull the activa- tion tab and place the "GO" in with your load. That's it. Your work is complete. The SmartTraxx GO is now working for you. Any alerts will be sent to you, and to check on the progress of your shipment, head to locustraxx.com, and input the serial number from your "GO" unit. You can monitor everything in real-time: no muss, no fuss. Learn more about continuous shipment monitoring at booth #312 at United Fresh, visit www.locustraxx.com, write to info@locustraxx.com or call 561- 575-7600. fresh produce and the opportunity came unexpectedly. Back in 1995, a local chef came to our greenhouse and got excited when he saw some basil seedlings grow- ing there. He wanted to try using them to accent his plate presentations, and although it did not make a lot of sense at the time, it was then that David began producing these and other varieties of tiny, fresh-cut seedlings destined for restaurants in Orange County, Calif. Fresh Origins has come a long way since then, and David and his family produce a wide variety of microgreens and related items for chefs throughout North America. PSD: What would you say makes your company unique? KS: At Fresh Origins, innovation is a way of life. We are continually working to imagine and develop the latest ideas. As a result, we have created several orig- inal, unique items such as FireStix™, MicroFlowers™, Petite Amaranth Carnival Mix™, Micro Mustard Dijon™, Micro Mirepoix Mix™, Micro Fines Herbes Mix™, Micro Tangerine Lace™, Gold Haricot Shoots™, Nature Straws™, Herb and Flower Crystals and more. Some are not available anywhere else! We always have several ideas in development and introduce new prod- ucts regularly. Our product list is exten- sive with more than items, most are available all year. PSD: Are you introducing any new prod- ucts? KS: Yes! Our newest product line is our Herb Crystals and Flower Crystals. They are an innovative original concept Fresh Origins ( Cont'd. from p. 1) from Fresh Origins! With dazzling, all- natural colors, an exciting crunch and incredible flavors of fresh flowers and herbs, these are spectacular new flavor ingredients. We are developing a full spectrum of flavors and colors to be introduced over the coming months. The first four flavors now available and include: basil, fennel flower, rose petals and mint. PSD: What distinguishes your products from the competition? KS: Combining the benefits of our great weather with a deep passion for quality and innovation, Fresh Origins has become the largest grower of micro- greens and edible flowers in the coun- try. Located near San Diego, we enjoy one of the finest growing climates in the world. Year-round mild sunny weather is the ideal environment to produce strong, healthy, highly flavored and col- orful microgreens. Our products have exceptional color, are bursting with fla- vor and have outstanding keeping qual- ity due to the care and attention we give in our growing, harvesting and packing methods. Our products are hand har- vested with care daily to order, at the peak of freshness. PSD: Who are your target end-users? KS: Our target end-users have always been professional chefs and caterers, usu- ally for fine dining-style food. We just created a retail pack and will soon start to sell to some specialty grocers. For now, we have some distributors that sell our products online to consumers. For more information, visit booth #1461, go online to www.freshorigins.com or email Kelly@freshorigins.com. and consumers alike. This extensively tested package gives retailers the option of stacking multiple layers of clamshells to maximize shelf space or the new verti- cal – stack option, which features the clamshell displayed in an upright posi- tion. Not only is this new packaging a great choice for retailers, but consumers are also sure to love this easy all-in-one package. The product is great as an individu- alized snack pack as well as providing recipes on the back of the label to pro- mote more suggestive usage for con- Pure Flavor ( Cont'd. from p. 1) sumers. In addition, the packaging acts as a washing tray and a serving container for convenience needs. Pure Hothouse Foods Inc. is a grow- er, shipper and marketer of greenhouse grown vegetables and value-added Veggie Snack Pack under the Pure Flavor name across North America. The Pure Flavor team is proactive and consumer- driven, ready to bring superior service and fresh, flavorful product to market. For more information, call 519-326- 8444, email sales@pure-flavor.com, visit www.pure-flavor.com or stop by booth #864. COLORFUL HARVEST PICKS UP NEW PARTNER In late 2013, Salinas, Calif.-based Colorful Harvest LLC announced that founding members Doug Ranno, Tom Remick, David Knudsen and Art Davis, together owning a 60 percent interest in the company, had sold their shares to The Andrew Smith Company and remaining founding member Jeffrey Sholl, giving each a 50 percent interest. Doug Ranno, long time COO, has moved on to pursue other interests. Steffanie Smith is carrying on the leadership role as the company's new CEO. "Doug's talent and energy will be missed, and we wish him well. We look forward to building on the foundation that has been laid, and taking the compa- ny to new heights in 2014," said Smith. Colorful Harvest grows, markets and distributes premium quality fresh straw- berries, blueberries, blackberries and uniquely colorful, traditionally bred veg- etables known for unique colors and fla- vors and enhanced nutrition. Colorful Harvest has growing and cooling opera- tions in Florida, Central Mexico and Northern California. "Colorful Harvest has an estab- lished colorful vegetable program and year round berry programs in the U.S. and Mexico, plus a very well respected brand presence in retail and foodser- vice. We are excited about the many synergies of this new partnership and I am excited about the future for Colorful Harvest," said Smith. "The new partner- ship will take advantage of many unique business synergies and complementary growing regions, and will provide capi- tal for long term growth to help carry on the mission of Colorful Harvest for years to come." The Andrew Smith Company is an experienced and well respected grower- shipper of bulk produce headquartered in Salinas, Calif., with additional operations in Mexico and Florida. Colorful Harvest and the Andrew Smith Company will continue operations out of their respec- tive Salinas, Calif. office locations. Jeffrey J. Sholl is a founding mem- ber of Colorful Harvest and remains CEO of Potandon Produce LLC, and The Vista Institute, and is currently a partner with Andy Smith and Steffanie Smith in California Sprouts LLC. "With the acqui- sition, Colorful Harvest will continue to provide consumers with colorful and nutritious fresh produce while expanded research capabilities in seed breeding, product development and marketing expertise will ensure that Colorful Harvest maintains a leading position as innovator in colorful heirloom style veg- etables and fresh berries," said Jeff Sholl, Co-Chairman and Co-Founder of Colorful Harvest. For more information, visit www.color fulharvest.com.

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