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C h a i n D ru g s to re D a i l y 2 5 S a t u rd a y, A p ri l 2 6 , 2 0 1 4 H. D. Smith, the country's fourth- largest pharmaceutical wholesaler and solutions provider, believes that collabo- ration across all parts of the health sys- tem is key to meeting new needs and best leveraging knowledge and resources for better patient health. "Today's new challenges demand innovation – not only in terms of medical technology, but in terms of access, deliv- ery and follow-through," said H. D. Smith CEO Dale Smith. "Our commit- ment to custom-tailored collaboration, flexibility and a broad portfolio of solu- tions is what helps our manufacturing, pharmacy and institutional customers grow and succeed – so that both patient health and business goals are not only met, but exceeded." H. D. Smith sees its role as part of a larger puzzle, Smith explained, and actively seeks to collaborate with cus- tomers in novel and creative ways in order to address unmet needs. The com- pany has taken steps to partner with man- ufacturers by offering wrap around serv- ices that support "product movement." H. D. Smith is committed to providing the programs, services and information necessary to ensure that critical, life-sav- ing and life-enhancing medicines get into patients' hands and that those patients are compliant, in order to achieve the best possible outcomes. "Transformation is in our DNA – we've grown and evolved alongside our customers and the healthcare environ- ment for 60 years," Smith observed. "The key to our success has always been a focus on collaborating with our cus- tomers to meet their changing needs." An example of a customer-driven solution that enabled a manufacturer to break out of distributor restrictions and meet business and patient needs was the creation of a customized third-party logistics (3PL) program. Through in- depth working sessions with the manu- H.D. Smith ( Cont'd. from p. 1) facturing customer, the two companies developed a solution that combined H. D. Smith expertise in specialty distribu- tion and cross-dock services with IT management systems that removed redundancy and inefficiency from the manufacturer's distribution, security and patient support processes. With the acquisition of Triplefin, H. D. Smith added a new range of solutions to support manufacturers in their quest to improve each patient's experience. Recently, a company sought support for a product facing numerous barriers in the marketplace. While the product had strong clinical data, enabling access to the product and ensuring patient compliance were critical to a successful patient experi- ence. Working closely with the manu- facturer, H. D. Smith hired a dedicated team of reimbursement and patient Clinical Support Representatives to support patients in their journey from hospital discharge through self-care and clinician care, with the ultimate goal of improving patient outcomes and compliance. Finally, current and potential cus- tomers proactively approach H. D. Smith to discuss alternative partnership models to care for patients differently. "We are proud that H. D. Smith is able to provide support and capabilities that match the strength and breadth of larger whole- salers, but without the rigidity of a typi- cal wholesaler relationship," said Smith. "Our creativity and flexibility enable our customers to get exactly what they need, whether that need is specialty distribu- tion, patient education or support pro- grams that ensure necessary medications get into patients' hands when and how they need them. To H. D. Smith, collabo- ration means true partnership – creating solutions to meet unique needs across all aspects of health care." For more information, visit www.hdsmith.com. Brother to help individuals in natural dis- asters as well as individuals that could not normally afford their pharmaceutical needs. Camber products have reached over 40 countries around the world, help- ing provide various prescription drugs from antihypertensive to antiretroviral medications. Camber is currently expand- ing its partnerships with additional chari- table organizations. Camber's parent company, Hetero Drugs, is a member of the PEPFAR (President's Emergency Plan for AIDS Relief) program. With more than 50 ANDAs in various stages of review with the FDA, Camber's future plans include filing up to 20 ANDAs Camber Pharmaceuticals ( Cont'd. from p. 1) annually. The pipeline includes a wide range of therapeutic categories, such as antiretroviral, antiulcerant, antineoplastic, cardiovascular, antibacterial, antidepres- sant, antidiabetic and more. Camber's com- mitment to the consumer is to bring the highest quality generic pharmaceuticals to the market to improve quality of life. Located in Piscataway, N.J., Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all its products, from API manufacturing to finished dosage. For more information about Camber Pharmaceuticals, go online to www .camberpharma.com or call 732-529-0430. or auto-refill options for prescriptions. By simply sharing medical records, pharmacists and retail clinics can help reduce readmissions that typically result from vague discharge instructions, lack of coordinated information between hospital and pharmacy as well as unclear under- standing of follow-up care and check-ups. Education and appropriate instructions on medicines are more important than ever as hospitals attempt to drive down read- missions and make certain that patients receive the best care possible. In April 2011, The Department of Health and Human Services created a Partnership for Patients Program to help patients heal without avoidable problems by preventing complications during a transition of care – the ultimate goal being the reduction of hospital readmissions by 20 percent by the end of 2013. The Affordable Care Act supported the Program through its provisions aimed at reducing unnecessary hospital readmis- CDD ( Cont'd. from p. 4) sions by the same amount. While progress has been made, healthcare systems, retail clinics and pharmacists have the ability to collaborate to affect even greater results. According to early data, there have been marked results. In the first eight months of 2013, the readmission rate for Medicare patients fell below 18 percent. Data can help healthcare providers identify patients that may need a readmis- sion by observing historical patient data. These facts lower cost and help make staffing more predictable, but also improve margins with lower reimbursements. The possibilities in healthcare are truly exciting when data, that is being collected anyway, is tapped to predict and intervene to improve patient lives, build loyalty and operate smarter. To learn more about what Inmar is doing in the area of healthcare analytics, stop by location #334 at the NACDS Annual Meeting, call 866-440-6917 or email solutions@inmar.com. You also can visit www.inmar.com. Mars Chocolate brands have been holiday family favorites for generations, including festive red and green M&M'S ® Brand Candies. This year, look for the new M&M'S Brand Milk Chocolate Candies Storybook. Ideal for gifting or as a stocking stuffer, it features the loveable M&M'S characters in a storybook with puzzles, and it's filled with delicious M&M'S Brand Candies. Another festive new holiday item is TWIX Brand Gingerbread. Available in 10-ounce bags, TWIX Brand Gingerbread delivers on a hallmark holiday flavor. It has the cookie crunch and milk chocolate that TWIX Brand fans love with creamy gingerbread-flavored caramel. How many of these new items should a retailer carry? To help determine the optimal product mix per store, Mars Chocolate offers an innovative forecast- ing tool, Seasonal Architect™. It simpli- fies decision making by enabling superi- or forecasting efforts during key promo- Mars ( Cont'd. from p. 4) tional timeframes such as Halloween, the Holidays, Valentine's Day and Easter. Mars' Seasonal Architect helps retail- ers maximize profitability across four key areas: 1. Identify stores and items with out-of-stock issues; 2. Determine root cause of out-of-stock issues; 3. Recommend tactics to maximize seasonal sell-through; and 4. Estimate the total opportunity through mix optimization. The goal is to ensure a retailer is in stock throughout the entire season. Shoppers are discouraged when they can't find the brand they are looking for, and Seasonal Architect aims to keep retailers in stock and consumers happy. This tool helps retailers by selling more confections during the season, not after the season ends. By combining Mars' iconic leading brands, shopper insights and Seasonal Architect, drug retailers will enjoy sweet success in seasonal sales. For more information, contact a Mars Chocolate representative or stop by Meeting Space #338. manicure system has become a staple at Hollywood's hottest events, from the GRAMMY's to the Golden Globes and Emmy's. Most recently Red Carpet Manicure was seen at The Kari Feinstein Pre-Academy Awards Style Lounge where celebrities and stylists were treat- ed to RCM's full array of nail care items. Earlier this year, Red Carpet Manicure took the nail color category by storm, launching 52 shades of profes- sional nail lacquer. "Bolstering Red Carpet Manicure's product offering with nail lacquer was actually a request from our loyal consumer base," said Barry Shields, Managing Partner of Red Carpet Manicure. "The RCM nail lac- quer line, along with our LED gel sys- tem, gives our consumers the opportuni- ty to re-create the hottest nail trends from the comfort of their homes." The lacquer collection includes 52 color shades, ranging from whites and nudes to a variety of pinks, corals and blues. Rounding out the salon inspired nail care line, the collection includes a "Clingy Base Coat" and "Shine On Top Coat." Another first from RCM is their offering of 18 nail lacquer shades that are color-matched to Red Carpet Manicure's LED gel nail polish line. "We are confident we can translate our huge success in the premium retail gel polish category to the lacquer space," said Red Carpet Manicure ( Cont'd. from p. 1) Bruce Kowalsky, Managing Partner of Red Carpet Manicure. "Our history and foundation is nail color, which has allowed us to develop a state of the art formula." In addition to the brand's vast array of shades in both the LED gel nail color and nail lacquer categories, Red Carpet Manicure will also roll out the "Sweet Indulgence" limited edition collection of six runway inspired LED gel polishes for spring 2014. The wide selection of products does- n't stop there – Red Carpet Manicure offers a variety of innovative nail, cuticle and hand treatments designed for superi- or and immediate care. Each item is spe- cially formulated with the most techno- logically advanced ingredients providing consumers the tools to heal and protect cuticles while strengthening and condi- tioning nails. From the easy to use DIY "Tips and Tricks" Nail Art Kit to the "Gems and Jewels" Nail Art Kit, Red Carpet Manicure offers all of the tools necessary to create personalized and fashionable nails that resemble a professional salon manicure. As an award winning global nail care brand, it is Red Carpet Manicure's goal to continue to provide women around the world with the finest quality nail essentials that are on-trend and affordable. For more information, visit www .redcarpetmanicure.com.