Oser Communications Group

Chain Drugstore Daily April 26, 2014

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C h a i n D ru g s to re D a i l y 2 3 S a t u rd a y, A p ri l 2 6 , 2 0 1 4 manufacture a wide array of new and unique sun protection and skin care products that are distributed around the world. Our portfolio of brands includes Ocean Potion ® , Bull Frog ® , NO-AD ® , and PARROT HEAD™ from Margaritaville ® . We proudly make all of our products in Cocoa, Fla. CDD: What was the most significant event or series of events affecting your company in the past year? TN: The weather. That's true for every- one in the sun care category. The 2013 season was one of the worst on record, with temperatures 50 percent below norm, and 50 percent of the U.S. had over 40 inches of rain. CDD: What do you anticipate to be your greatest challenge in the year ahead? TN: The greatest challenge for our brands in the year ahead is to gain what I refer to as 'playing time.' We're on the team. We know we can add value. How much value we add, whether we are the difference or not, will depend on how much retailers and consumers put us in the game. It's not always the biggest player, the one who scored the most in the past or the one who has been on the team the longest that will make the dif- ference in a new season. The sun care category can win with our vibrant and energetic brands. We're ready to play, to help change the game. CDD: How do you see the next year in terms of economy, sales, technology and product evolution? TN: If I had a crystal ball, I'd use it to forecast the weather! In all seriousness, it's hard to say for sure, but I think we can expect the macro-economic outlook to remain mixed. While there will be some signs of recovery, increases in the Dow or S&P 500, unemployment remains a nagging issue, as is household debt. Consumers are making decisions at the shelf based on the value they per- ceive in a product's functional or emo- tional value. Products that inspire opti- mism, deliver happiness and break from the realities of the day to day stand to gain. After such a record cold winter, consumers across the U.S. will seek some fun and sun. The sun care catego- ry stands to gain by offering products that help to extend consumer happiness and enjoyment. CDD: Where is your current product emphasis? Sun & Skin Care Research ( Cont'd. from p. 1) TN: This season we have focused on strengthening our core and extending where we can provide unique combina- tions of benefits that add an element of convenience for the end user, at an affordable price. CDD: Are you introducing any new products? TN: Yes. Under our BullFrog Mosquito Coast equity, we have launched a combination after sun and DEET-free insect repellent that is safe for the entire family to use. Under Ocean Potion, we have introduced our Protect & Renew line which delivers broad spectrum sun protection and tar- geted anti-aging benefits for daily use. Protect & Renew Face reduces the appearance of fine lines and wrinkles with a patented collagen-producing peptide. Protect & Renew Body targets age spots, improving the appearance of skin and brightening skin tone. Ocean Potion's new IntelliSeal technology in two sport formulations visibly cuts through water to form a layer of broad- spectrum protection that will not turn white when sprayed on wet skin. IntelliSeal can be used on wet or dry skin. CDD: What distinguishes your products from the competition? TN: Our laser focus on the sun care cat- egory and consumer distinguishes us from the competition. It allows us to develop products that add the most value. We don't have the luxury of being gener- ic or only focusing on mass appeal. Our portfolio offers a broad variety of brand personalities and positionings: Ocean Potion appeals to moms and families, BullFrog targets those who are perform- ance minded, NO-AD is for the price savvy consumer and Parrot Head is for those who want that laid back Margaritaville experience. I would add that our brands have a great reserve of consumer affection, given that Ocean Potion is celebrating a 25th anniversary, BullFrog will be 30 next year and NO- AD has been protecting generations for more than 50 years. That's longevity in this business. CDD: How can our readers find out more about your company? TN: We invite everyone to try our prod- ucts and for more information, visit our website at www.sscrllc.com. For more information, visit www .sscrllc.com, call 321-633-4644 or stop by Casita #7153 at the show. February 2015 with promotion for the movie beginning this year. Retailers will have the opportunity to offer Teenage Mutant Ninja Turtles (TMNT) gummies. In a short amount of time, the TMNTs have taken over most major kids categories including toys and apparel. Nickelodeon is investing signif- icant energy in the Turtles to make them an everyday, long-lasting brand. Steve Rosenman, Vice President of Corporate Marketing and Development, said, "We IVC ( Cont'd. from p. 1) expect our TMNT multivitamin offering to follow the success of other products categories. This property is taking over and with constant TV episodes and a fea- ture film planned for 2015, it's a must- have for retailers." Look for very bold packaging and explosive natural flavors – sour apple, tangy tangerine and water- melon. A TMNT movie theater release is slated for this summer, in August – and is sure to sell plenty of box office tickets, and hopefully plenty of vitamins too. For more information, visit www.ivcinc.com. breath, said Dr. Marvin Cohen. "The creation of bad breath is a nat- ural and ongoing process in our mouths each day. There are millions of germs in our mouths which break down protein particles that are always present in our saliva. This results in the production of foul smelling sulfur gas. This gas is what we perceive as embarrassing bad breath," Dr. Cohen said. He is recognized as one of the world's leading authorities on the etiolo- gy, diagnosis and treatment of halitosis. Passionate about providing solutions for people with common and chronic bad breath, Dr. Cohen has made it his life's work to educate and share his knowledge with patients, consumers, dentists and physicians around the world. He has lec- tured extensively in the United States, Canada, China and Europe and, most notably, is the author of the bad breath (halitosis) section of the Encyclopedia Britannica (1998 Medical Edition). Dr. Cohen's commitment to finding a solution to the plaguing problem of bad breath came from his longtime general family practice, which he began in 1965, and then to found Triumph Pharmaceuticals Inc. in late 1996. He is currently a member of the International Society of Breath Odor Research (ISBOR) and the International Association of Dental Research (IADR), as well as numerous other dental associations. Not just a cosmetic issue, bad breath is a social taboo that can interfere with every relationship, and the problem is virtually universal. Everyone has experi- enced it in the form of morning breath, and at least one in 10 people suffer from a more serious bad breath problem. "The only answer to eliminating and preventing bad breath long term is SmartMouth Mouthwash, for clinically proven 12-hour fresh breath," Dr. Cohen said. SmartMouth Mouthwash uses a patented zinc-ion technology to elimi- nate existing bad breath and prevent it from coming back for at least 12 hours. Dr. Marvin Cohen ( Cont'd. from p. 1) SmartMouth Mouthwash's patented, dual-solution technology requires two key solutions to be kept separate until just prior to rinsing. This ensures that SmartMouth is freshly activated with each use to provide unmatched, all day fresh breath. Each SmartMouth Mouthwash purchase comes with two bottles of liquid that are mixed at the time of use. Two formulas are available: the original formula and Advanced Clinical Formula. "Young people, mostly under 35, are using the original formula because their focus is on 12 hours of clean fresh breath mostly for personal hygiene and social reasons," Dr. Cohen said. "Adults over 35 tend to choose ACF to have 12-hour fresh breath PLUS anti-plaque and anti-gingivitis benefits. Consumer sales of the two are actually pretty even." Unlike most mouthwashes, SmartMouth does not contain alcohol so it does not burn or dry out the mouth. After rinsing with SmartMouth, the user's mouth and teeth will feel smooth and uniquely clean. "In fact, within one week, you can wake up with your teeth feeling smooth and clean (no fuzzy feel- ing)," Dr. Cohen said. "SmartMouth pro- vides fresh breath 12 times longer than any other leading mouthwash because it works in two ways: elimination and pre- vention. It eliminates existing bad breath when you rinse with it. It prevents new bad breath from forming. The result is 12 hours of fresh breath after each rinse. It's all clinically proven." Dr. Cohen is Chairman of the Board at Triumph Pharmaceuticals, makers of SmartMouth and SmartMouth Advanced Clinical Formula Mouthwash products. SmartMouth products are sold in more than 50,000 stores nationwide, including nearly all chain drug stores, mass merchandisers and most leading supermarkets. For more information, contact Andrew Burch, President, at 314-882-2610 or Aburch@smartmouth.com or visit online at www.smartmouth.com. ROSS STORES OPENS 37 NEW LOCATIONS Ross Stores recently opened a total of 30 Ross Dress for Less and seven dd's Discounts stores in 14 different states. These openings are part of the off-price retailer's 2014 expansion plans to contin- ue to build presence in existing markets and grow in the newer markets initially entered in 2011. "We remain on track to open a total of approximately 95 new locations in 2014, comprised of about 75 Ross Dress for Less and 20 dd's Discounts," said Jim Fassio, President and Chief Development Officer. "Today, Ross Dress for Less is the largest off-price apparel and home fashion chain in the U.S. Including these newest openings, Ross now operates 1,173 stores in 33 states, the District of Columbia and Guam. Long term we believe Ross can ultimately reach 2,000 locations, and continue to look for growth opportuni- ties across all of our existing markets. Further, the planned expansion of dd's Discounts in 2014 marks the fourth consecutive year of double-digit per- centage unit growth, as we continue to believe that dd's can become a 500–store chain over time." Ross Stores, Inc. is an S&P 500, Fortune 500 and Nasdaq 100 (ROST) company headquartered in Dublin, Calif., with fiscal 2013 revenues of $10.2 billion. The company oper- ates Ross Dress for Less ("Ross"), the largest off-price apparel and home fash- ion chain in the United States with 1,173 locations in 33 states, the District of Columbia and Guam. Additional information is available at www.rossstores.com.

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