Oser Communications Group

H&HR May 7

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H a rd wa re & H o u s e wa re s Re vi e w 3 7 W e d n e s d a y, M a y 7 , 2 0 1 4 seams with drywall compound. TapeBuddy tools apply an even coat of compound with more in the tape center where it is needed. TapeBuddy is easy to set up, easy to use and easy to clean. Consumers who have purchased TapeBuddy call it one of the best taping tools on the mar- ket. The TapeBuddy tool was the recip- ient of the NRHA 2013 Retailers' Choice Award at the 2013 National Hardware Show. TapeBuddy tools have been featured on the DIY Network, HGTV and PBS. TapeBuddy has the Handyman Seal of Approval with a 99 percent rating. TapeBuddy Tool Features and Benefits The tools nest for lower shipping cost and less warehouse space. It is a one piece unit with no outer packaging, for easy visibility and hands-on viewing. TapeBuddy Design Features Two preset choices of compound thick- ness are applied to the tape. It has a durable heavy duty plastic that won't rust. It's just a two-step set up. It applies the correct amount of mud on the tape with more in the tape center, and it's made in the U.S. It produces a smooth, even application of tape on the wall with- out pre-mudding the seams. There are no heavy, bulky tools and it uses industry standard paper or FibaFuse ® tape. Tapebuddy ( Cont'd. from p. 1) Benefits No tape repairs from dry tape spots in finished product. There is less sanding, less mess, less wasted material and less final floor clean up. Quality taping work results in paint crew satisfaction. Results The product achieves project completion sooner and increases company productivi- ty, as well as increased customer satisfac- tion ratings, resulting in increased cus- tomer jobs. There are also possible increased bottom line profits on every job. Consumers Say "TapeBuddy is fantastic. The best home improvement product I've used." "The TapeBuddy is one fantastic tool. It took me about 10 hours to com- pletely tape a 1200 square foot house from start to finish and included cleanup. I would highly recommend this unit to everyone." TapeBuddy is a great DIY tool giving fast, professional results on a DIY budget. Each tool comes with step-by-step instruc- tions and a FAQ sheet. The TapeBuddy website has How To Videos and testi- monies. Tools are sold in 10 unit boxes and ship with up to 700 tools per pallet. Visit booth 5337 for a live demo. For more consumer and retailer information, go to www.tapebuddy.net. pioneering the abrasives industry. We began by creating products that help finish and smooth varying surfaces including wood, metal, leather and plastic. Over the years, Fandeli started to truly develop the more modern processes of manufacturing abrasives through new techniques, ideas and technologies. Now, Fandeli is over 17,000 SKUs strong, and our brand is one of the major players in the global abrasives industry. We are bringing our state-of-the-art technology to the North American retail channel. HHR: Who are your customers? PG: In the past, Fandeli was primarily focused on the industrial industry. We currently sell products to many large manufacturers such as Chrysler, Caterpillar, Ford, Mercedes, BMW and Bombardier. Our company is currently expanding into the North America retail channel, with the goal of bring- ing industrial professional technology to everyday consumers. We have start- ed to set up sales representatives across North America so that we can begin presenting Fandeli products to this segment. We currently sell to sev- eral large retailers in Mexico such as Wal-Mart, Home Depot, AutoZone and Sears. HHR: What do you plan to focus on at the show? PG: We are focusing on our products for the retail channel. We will be dis- playing many of these retailer designed products, including several different lines of 9 by 11 sandpaper as well as many different discs, sponges and belts. HHR: Is Fandeli introducing any new products? PG: Yes, we are, as essentially all of our products are new for the North American retail market. We have a new general purpose line, a premium line, a special line for wood and a line for metal as well as a full waterproof cate- gory including automotive. Fandeli ( Cont'd. from p. 1) HHR: Can you tell us a little about some of these lines? PG: Of course. One benefit that the premium line offers is extended life, durability and quality. This is done through a more costly and lengthier process in which the aluminum oxide, the material that makes up sand- paper, is heated to a higher tempera- ture, making it more refined. In Fandeli's wood line, garnet paper is used, which has a softer grain and pro- vides for smoother finishes. We also have some brand new technology that we are launching that will be a game changer. It is a super durable product at an aggressive price point never before seen in the industry. HHR: What distinguishes Fandeli from the competition? PG: We have unsurpassed quality and very competitive pricing. Our reputa- tion has been built on the strength of our partnerships with our customers world-wide and the service we pro- vide. Fandeli has been manufacturing abrasives since 1927, and because of this we have learned how to manufac- ture not only properly, but efficiently. For instance, we are able to calibrate our machines to run super efficiently, so it literally costs us less to manufac- ture a higher quality product, leading to more aggressive costs. HHR: What makes Fandeli a unique company? PG: Since we are a family operated company with a strong linage and rep- utation, we have a lot of pride in what we do. You can definitely see this in our products. Fandeli manufactures products in an industry where competi- tion is fierce. We strive to make sure we stand out, and that is why among our current customers, we have a great reputation and aggressive pricing. We are going to tell everyone to "get ready to change their minds about what makes a great sandpaper." For more information, visit Fandeli at booth 4729, or online at www.fandeli.com. grab-and-go when the lights go out. "Capstone Industries offers a com- plete line of power failure solutions to the retail market," says Reid Goldstein, Capstone Industries' President. "Others have one or two SKUs in their product assortment, but we carry different solutions at various price points that give the customer solutions for their home." "Just two years ago we received the National Hardware Show award for most Innovative New Product for our 16 LED Power Failure Light," added Capstone National Account Manager Marcia Thompson "Our power failure products are the only ones on the mar- ket that offer induction charging. What this means is there are no batteries to replace and no exposed conductors." The Capstone Industries products are safe around kids and pets and can be used as flashlights, nightlights or task lights as well as during power fail- ures. They're more stylish than com- petitors' products, so homeowners who are looking for finishes and designs that complement their homes will find them in the Capstone Industries prod- uct lines. "This was our inspiration for our designs," Goldstein says. "In 2012, there were over 3500 power outages that affected over 41 million people," Thompson notes. "Just think, if only 10 percent of the households in the U.S. spent just $10 on a power failure solution, that creates $132 million in a new-found category." "And if those same homeowners purchased a second fixture, the catego- ry keeps on growing," adds Goldstein. "This is why we stand apart from our competitors – it's not about having a product but making a difference with that product. We want every home to Capstone Industries ( Cont'd. from p. 1) be safe. Why should anyone compro- mise in the dark?" In addition to its power failure solutions, Capstone Industries will be offering a collection of decorative LED nightlights. "Our Decorative LED Nightlight Collection brings choices to the customer and allows them to update their outdated night- light. They can replace it with a more stylish design that will fit in with their décor as well as upgrading to LED," Goldstein says. The collection is customizable, so homeowners can choose their design, choose their finish and choose their function from auto ON/OFF (dusk to dawn), motion activated and power failure options. "You could choose dusk to dawn, but then add power fail- ure should you lose power," Thompson says. "This way you have light in the evening, and it shuts off at dawn with- out ever touching the nightlight. And, should you lose power, your nightlight will illuminate for up to six hours." Goldstein promises that the Capstone Industries products will change the retail landscape for hard- ware retailers. "These new nightlights allow the customer to choose from functions, styles and finishes -- some- thing they have not been able to do in the nightlight category," he says. "Typically, there are very few decora- tive options due to low retail price points, but we have been able to provide choices without breaking the bank." Capstone is unveiling its decora- tive nightlight collection at the National Hardware Show in Las Vegas. The products will be available for retail in Q3 of this year. For more information, visit booth 2606 during the show. After the show, call 954-570-8889 or visit www .capstoneindustries.com. community. Our facility is home to our 140-plus employees and located in the heart of central Pennsylvania, where all of our products are proudly manufac- tured and tested. Because of our size and 15-plus years of experience in the glazing industry, Solar Innovations, Inc. is small enough to know you, yet large enough to 'shock and amaze you' with our innovation. Our team of in-house engineers and designers work hand-in-hand with customers to ensure that their dreams are brought to life. We hope that these Solar Innovations ( Cont'd. from p. 20) highly skilled professions, coupled with our 'never say no' customer serv- ice provides an unrivaled experience. We never settle for good enough; we create the innovations that set industry standards. Solar believes in educating our cus- tomers. We are in the process of setting up AIA courses and scheduling in house and remote training for our products. We hope to help all of our existing and potential customers reach their educa- tional goals as well. For more information, call 800- 618-0669.

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