Oser Communications Group

Hospitality and Design Show Daily NeoCon June 12 2013

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H o s p i t a l i t y & D e s i g n S h o w D a i l y W e d n e s d a y, J u n e 1 2 , 2 0 1 3 1 4 MARTIN BRATTRUD COMBINES STYLE AND SUSTAINABILITY Since 1946, Martin Brattrud has dedi- cated itself to providing distinctive designs with unparalleled tailoring and excellent customer service. Martin Brattrud offers an extensive collection of upholstered seating including lounge, pull-up and executive chairs. Its portfo- lio of products also includes occasional tables and banquettes. Martin Brattrud's design philosophy is centered upon the concept of establish- ing a product portfolio that is diverse and coherent. Products may be innovative or classic design, but also must be function- ally and aesthetically pleasing. Martin Brattrud's dedication to the environment is as important as the quali- ty and craftsmanship that go into the manufacturing of its fine products. Martin Brattrud has an obligation to its employees, its clients and to the world community to be environmentally responsible. Martin Brattrud's environ- mental policy is to comply with the letter and intent of all environmental laws and regulations. Martin Brattrud uses water- based adhesives and wood stain finishes. All woods used in Martin Brattrud designs are sustainable. Martin Brattrud does not use any wood species or sources from rain forests. All external wood parts used in the manufacturing of Martin Brattrud seating are of the highest grade solid maple unless otherwise specified. Eleven stan- dard finishes on maple wood are offered. Martin Brattrud offers an array of leathers and faux leathers that are in stock and available for immediate delivery. All Martin Brattrud leathers are produced using a certified environ- mental process. Martin Brattrud's success stems from its progressive philosophy on design and its commitment to excellence in design execution. Martin Brattrud is further prepared to build custom uphol- stered designs to meet the client's specif- ic needs. In brief, Martin Brattrud has grown into one of the premier manufac- turers of upholstered contract furniture. Its designs have graced corporate lob- bies, private offices, law offices, sports stadiums, hotels, hospitals, libraries, museums and educational institutions throughout the world. Contact the factory for pricing and spec- ification or stop by booth 347 and 349. For more information, visit www.martin- brattrud.com, call 323-770-4171 or email tpenczar@martinbrattrud.com. DESIGNITERATIVE LAUNCHES UNIQUE PRODUCT LINE FOR SERVICE RETAILERS By D. Christopher Howe, Principal Design Strategist, designiterative At designiterative, we understand the challenges of planning and maintaining an effective retail communication pro- gram for service retailers. This is why we decided to launch a unique standard product line that address those needs. Our modular, adaptable system offers simple, cost-effective solutions that capi- talize on architectural assets for customer messaging and branding. This system addresses cost-effec- tive, "short-term" promotional content as well as "longer-term" brand trade dress with large format graphic options. The system leverages a graphic grid, inter- changeable components and minimal hardware to create a messaging platform that is easy to change out and will create scale and impact. The ST Grid (Short-Term) dis- plays are a good option for low-cost, paper-based graphic inserts typically used for quarterly campaigns or pro- motions. This system hangs 22-inch by 22-inch modular panels, which provide for maximum architectural scalability while still being a manageable size for staff to change out. With a minimal profile and stand-off, displays float off the wall and create a continuous large format graphic that focuses on your message. The LT Grid (Long-Term) displays provide an evergreen approach to branding your environment. Messaging could focus on mission, brand promise, staff expertise, local community, or community involvement as a way to build loyalty and differentiate the brand. This unique display system uti- lizes easy-to-handle magnetic receptive paper graphics and contains a backer with inherent self-aligning properties for accessory components. Angled edges hide support hardware and focus customers on your message. Accessories include additional mag- netic graphic overlays, dry-erase sur- faces, literature dispensing and addition- al self-aligning graphic promotional win- dows that make updating easy and recon- figuring simple. Floor stanchions are also available as a cost effective way to acti- vate floor space. Check out our website at www.designiterative.com for design services and click on the yellow product tab (or go to www.thedistore.com) to learn more about the launch of our new online store where you will be able to browse and order our standard display solutions. To learn more, visit www.designitera- tive.com, call 1-800-577-9070, email info@designiterative.com or visit booth 7-2094 NeoCon. SENSUOUS 'SERPENTINE' PATTERN NOW AVAILABLE IN NEW MÓZ GRAPHIX METAL COLLECTION Serpentine, one of the newest pattern offerings in the Móz Designs Graphix Metal Collection, is now available in an array of colortones for sophisticated interiors. Serpentine is styled with a sensuous "snakeskin" pattern that is offered in Honey, Onyx, Lime, Slate and Taupe. It creates a subtle yet dramatic effect within lobbies and reception centers. Graphix combines innovative Móz metal surfaces with a new line of graphic patterns, inspired by timeless textile designs, to create a multi-layered product that can be used for panels, column cov- ers, fixtures and signage. Graphix is designed for corporate and commercial centers, hospitality venues, retail installa- tions and healthcare facilities. A new Graphix Collection LookBook, featuring the entire series with installation ideas, can be viewed and downloaded from the Móz website at www.mozdesigns.com/spec_library/Moz GraphixLookbook.pdf. Serpentine, like all Graphix sur- facing panels, is available in 48-inch by 96-inch and 48-inch by 120-inch aluminum or corrugated aluminum sheets with solid core thicknesses that range from .040 inches to .125 inches. Serpentine can be installed vertically or horizontally, depending on the desired effect. All Graphix materials can also be specified on Móz ETA (easy to assemble) products, which include column covers, room dividers, art panels, table tops, and terrace and keyway wall systems. Móz metal panels are fabricated from recycled aluminum and contribute to LEED 2.0 MR Credit 4, recycled con- tent. All Móz products are designed and manufactured at the company facility in Oakland, Calif. For more information or product sam- ples, call 510-632-0853 or visit www.MozDesigns.com. Be sure to visit booth 7-2089 at NeoCon 2013. and restaurant chains have been using these rotogravure faces for years in heavy traffic areas to add the natural look of wood grains to their interiors. Available globally, all Hufcor products are quoted, installed, and Hufcor (Cont'd. from p. 1) serviced through distributors. For the name of your local distributor, visit www.hufcor.com and click on "Find Your Distributor." Visit booth 7-2100 or www.hufcor.com for additional information about RG Designer wood laminates or our entire line of finishes. An interview with David Williams, design- er of the Trinity Furniture products. HDSD: Let's start with a little introduc- tion to Trinity Furniture. DW: Trinity Furniture is based in Trinity, N.C., and I'm proud to say that all of their products have been made right there since 1984. HDSD: Tell me about your new designs that Trinity is bringing to NeoCon this year. DW: The new items are additions to the Facelift Collection, which has been very well received since its introduction at NeoCon a few years ago. This furniture meets customer demand, particularly from the health care industry, for furnish- ings that can be maintained to last for more than just a couple of years. All of these pieces are renewable, recyclable and have replaceable covers that can be removed for cleaning when they get soiled or replaced as necessary. Beyond that, they look so great and have such a beautiful designer aesthetic that you just wouldn't think that they're so utilitarian. HDSD: What are the particular pieces? DW: The Replay Guest Seating, side chairs that will have these features and a unique integral ganging system that will allow you to place one seat next to the other and they'll click together to form rows of seats, like you see in a medical office, for instance. You can unplug those seats if one gets damaged and you need to replace it, or if you want to change the configuration. HDSD: What's the advantage of having chairs that plug into each other? DW: Historically, chairs used in this fashion had to be bolted together. But what happens if the cleaning crew comes in and needs to work around this furniture? They're not going to unbolt these pieces. They'll just work around it as best as they can. With this furniture, they can simply unplug the pieces and do a very thorough cleaning job under them. Plus if a piece in the middle of the row gets damaged, you can simply unplug it and insert another chair. HDSD: How do NeoCon attendees find Trinity? DW: Trinity is on the eighth floor in space 4062. After the show, visit at www.trinityfurniture.com or call toll-free at 855-311-6660. TRINITY FURNITURE: UTILITARIAN FUNCTION, DESIGNER AESTHETIC

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