Issue link: http://osercommunicationsgroup.uberflip.com/i/265897
C h a i n D r u g s t o r e D a i l y 6 9 M o n d a y, A u g u s t 1 2 , 2 0 1 3 FS: Ateb provides proven pharmacy solu- tions that assist pharmacies with the tran- sition from prescription-focused models to patient-centered models to increase med- ication adherence, improve patient health outcomes, and reduce healthcare costs. Ateb's solutions empower pharmacists by helping them organize and manage their patients, making it easier to adopt a patient-centered model. Ateb is unique because we give pharmacies the tools to measure, analyze, and report on these pro- grams; this allows pharmacists to gain insight on the effectiveness of each pro- gram, for both pharmacies and patients. In order to help pharmacy better meet today's business challenges, Ateb employs dedicated analytics teams that use sophisticated tools (e.g. SAS, "R," Tableau, etc.); moreover, Ateb's analytics teams include senior statisticians and biostatisticians, most with advanced degrees. Ateb analyzes data to determine and measure the impact of patient inter- actions and to understand how to best communicate with patients. CDD: What specific tools do pharmacies need to have that successful, competitive advantage? FS: To successfully execute adherence programs, pharmacy must have the abili- ty to review and analyze its data to deter- mine the impact of implemented pro- grams. Pharmacies must be able to eval- uate how adherence programs are per- forming, what impact the programs are having on patients and on the pharmacy, and finally, how to better identify and predict which patients need what inter- ventions. Patient behaviors can be close- ly monitored and examined to tailor spe- cific interventions when incorporating analytics into everyday pharmacy tasks. CDD: What do you anticipate to be your greatest challenge in the year ahead? Ateb (Cont'd. from p. 1) FS: Our greatest challenge is to get phar- macy to commit to changing its ways of doing business. As pharmacy begins to deliver more advanced services to patients using patient-centered care mod- els, it will need the right business intelli- gence tools to minimize missteps. Ateb gives pharmacies sophisticated technolo- gy and tools that permit them to grow and benefit by strategically leveraging their data to personalize patient interventions. By utilizing these tools, pharmacies can measure which changes are working and recognize how their business is perform- ing. Pharmacies are able to measure how well they are adapting to change, identify opportunities for improvement, and pin- point pharmacies that are struggling with the transition. Ateb's adherence solutions leverage safe, secure, and scalable tech- nology that pharmacy can implement with minimal disruption and low entry costs. Pharmacy must adopt more high- level, patient-centered programs to be recognized as one of the key elements to solving healthcare challenges of the future. Patients have the most access to pharmacy over any other healthcare con- stituents. With this level of access, phar- macy is able to support patients undergo- ing behavior changes that are necessary to significantly reduce healthcare costs. Once pharmacy is able to quantitatively prove the impact it has on the overall patient's health outcome, it will receive recognition for its role in helping to solve our country's growing healthcare costs. Our main goal is to supply pharmacy with the advanced solutions and consul- tative services to free up time in their busy schedule to provide patients access to convenient, effective, and affordable health care. To learn more about Ateb, stop by booth 2212 at the NACDS Total Store Expo or contact the company directly at 877-776- 2832, email at sales@ateb.com, or visit www.ateb.com. support of the cause. The pink trend now extends to the pharmacy with the availability of pink clo- sures aimed at helping to raise awareness in the fight against breast cancer. Rexam Healthcare, the world's largest supplier of regulatory correct prescription containers, offered its customers the exclusive oppor- tunity to order pink closures this summer. Customer feedback has indicated that many of the pharmacies plan to use these pink closures for in-store promotions and REXAM (Cont'd. from p. 1) to lend support for breast cancer aware- ness programs in their local communities during the month of October. Rexam is proud to partner with its cus- tomers on important efforts of this nature. It's one of the many ways that Rexam delivers value by helping to promote its customer's brands and their businesses. Rexam can be reached by email at pre- scription@rexam.com or by phone at 800-321-3391. The Rexam team can be found in booth 3608 at the NACDS Total Store Expo. Company as an authorized generics, or AG, business. We continue to launch and sell AGs today and have evolved into a hybrid generic business that includes ANDA products as well. We also in- license authorized generics from other companies. Greenstone was intended to be a short duration commercial strategy back in 1993. But our success and access to AG opportunities have allowed us to become a top-tier generic company in the U.S. CDD: What would you say makes your company unique? JC: Our people, our products, and our customer-centric approach make us unique. We have a very dedicated and experienced team that has been success- fully embedded in the generic industry for many years now. As we have gained experience and accomplishments, we've continued to have access to very good products and have been thriving in the marketplace due to our people and their efforts. We also strive to provide great service. We're backed by the shared serv- ices support of a great company in Pfizer. Our national account directors and our operations folks work in customer-cen- tric teams centered around the customer. I believe our people and our account management process are second to none. CDD: What was the most significant event or series of events affecting your company in the past year? JC: The integration of a strategy and ana- lytics team has helped Greenstone become more agile and more strategic in terms of pipeline development, from identifying Greenstone (Cont'd. from p. 1) opportunities to quickly turning them into commercially viable products. CDD: What distinguishes your products from the competition? JC: Our AG capsules and tablets are the same size, shape, and color as the brand, and they are usually manufactured in the same facilities as the brand products. Greenstone is known for commercializ- ing trusted generics. CDD: To what do you attribute Greenstone's success? JC: The hard work, dedication, engage- ment, and competitiveness of our team. We are a force of less than 40 people, but the team processes an incredible volume of work. They are very customer-focused and are experts at what they do. CDD: What do you see in Greenstone's future? JC: Greenstone plans to grow and com- pete. June 15th was our 20th anniversary as a company. We have grown from a portfolio of two products in 1993 to almost 75 product families today. We have a great reputation in the market- place and with customers, and a fine- tuned commercial team in place internal- ly. The plan going forward for Greenstone is to continue to build the business. We will capitalize on our suc- cess and utilize special purpose vehicles to identify and bring to market new and diversified product opportunities. For more information, visit booth 3030 in the exhibit hall, visit www.green- stonellc.com, or call Greenstone LLC customer service at 800-447-3360. Empowered Products brands have been featured on the Dr. Oz show, and received unsolicited endorsements from celebrities including Marlo Thomas and Jenny McCarthy. The company has sup- ported its brands with advertising in wellness and lifestyle publications for some time, and generates awareness and consumer engagement through events, public relations and social media including Facebook and Twitter. They are a leading brand in the alternate lifestyle markets and do extensive prod- uct sampling promotions at pride events across the country. PINK and Gun Oil silicone-based Empowered Products (Cont'd. from p. 4) products are made with a superior propri- etary, three-molecule blend, and infused with Aloe Vera and Vitamin E for restora- tive and healing properties. PINK and Gun Oil water-based lubricants are pre- mier, purified water-based formulations that provide the long-lasting glide of sili- cone, but also offer a wetter, lighter tex- ture that is both slippery smooth and feels clean. They have infused these products with Ginseng and Guarana to heighten sensation and increase blood flow. For more information, visit booth 4343 at NACDS Total Store Expo, go online to www.empoweredproducts.com, call 800-929-0407 or email whole sale@empoweredproducts.com. to two weeks. Delivering a powerful, compact, and complete system that's easy to use, SensatioNail's exclusive PRO 3060 LED LAMP, unique Gel Primer, two-in-one Gel Base & Top Coat, Cleanser and on-trend DBP, toluene and formaldehyde free color, give consumers everything they need to perfectly execute salon-quality gel man- icures at a fraction of salon prices. CDD: Where is your current product emphasis? MK: Our current product emphasis is on our SensatioNail Starter Kits since they are the "gateway" into our gel system. These all-in-one kits include everything needed for 10 perfect gel applications. Our Starter Kits retail for $59.99 and are available at food, drug and mass retailers. CDD: What will continue to drive growth within the gel polish segment? MK: The growth drivers for the gel polish segment will come from increased catego- ry awareness which will result in the con- version of consumers from salon gel man- SensatioNail (Cont'd. from p. 1) icures to at home DIY gel manicures. SensatioNail is committed to building cat- egory awareness by educating consumers both in-store and digitally with custom how-to videos, expert tips, unique engage- ment platforms and information that's real, relevant and helps them feel confident in the performance, safety, and ease-of-use of the system. SensatioNail has a high conversion rate from salon to DIY, with only 9 percent of our users returning to the salon after trying our brand – and we expect this conversion to continue. CDD: What distinguishes SensatioNail from the competition? MK: SensatioNail has the largest offering of gel polish shades with over 60 available as well as trend-setting seasonal collec- tions. Our superior quality gel polish for- mula utilizes a unique polymer technology that glides onto the nail in thin, smooth lay- ers, self-levels, and flash-cures in our PRO 3060 LED lamp in 60 seconds to a mirror- like finish that requires zero dry time. For more information, visit booth 5264, go online to www.sensationail.com or call 949-598-2400.