Issue link: http://osercommunicationsgroup.uberflip.com/i/265879
H a r d w a r e & H o u s e w a r e s R e v i e w 3 7 W e d n e s d a y, M a y 8 , 2 0 1 3 RM: Products that offer outstanding per- ceived value that features product inno- vation through improved features, func- tion, and overall customer experience. Consumers continue to seek lawn and garden products to beautify the home that deliver exceptional performance, value and convenience at the same time. Our new All Purpose Water Soluble Boost Pacs that provides instant feeding with- out the mess of traditional plant food is perfectly positioned to benefit from this consumer trend. HHR: What distinguishes your products from the competition? RM: Our products are a direct reflection of our company's mission, to produce a full line of lawn and garden products at a value with a commitment to quality, serv- ice, and innovation. Research tells us that with the current state of the economy, consumers are looking for products that offer outstanding value. Value being products of equal or better quality in product design, function, and features, that can be purchased at a lower cost than other similar nationally branded prod- ucts. HHR: What is the nature of your distri- bution? RM: Infinity offers a national manufac- turing and distribution network that serves the home center, mass, specialty and independent channels. This national footprint allows us to leverage broad manufacturing and distribution capabili- ties to better support our customers base metrics in supply chain fulfillment from coast to coast. Our network is flexible and improves ordering and shipping efficien- cies for our customers, which allows them to attain higher in stock percentages while reducing inventory cost and investment. HHR: How can our readers find out more about Infinity Lawn and Garden? RM: Come meet us in person at booth 12575. We will also be at a number of trade shows in 2013. Check out our new modern look for Country Stone mulch and soil packaging. The Garden Safe brand also has a fresh re-design that will sure to be well received by the organic gardener. Otherwise you can visit us at infinitylawnandgarden.com, which recently undergone a full makeover that provides visitors a greater source of information on all of our products and lawn and garden tips for success on their next outdoor project. We can also be reached by phone at 309-799-7002 to request a free catalog or samples of prod- uct. For more information, visit booth 12575, go online to www.infinitylawnandgar- den.com or call 309-799-7002. Infinity Lawn and Garden (Con't. from p. 1) DG: Consumers aren't going to look for them there. It's much easier for the con- sumer to make the connection between music and outdoor living when the speak- er is alongside the other items you associ- ate with backyard entertaining: the grill, the furniture, the outdoor bar. Music is a part of the overall backyard experience, and consumers will tell you they want it there. We make it easy and attractive for them to add music, but the products have to be presented the right way at retail. HHR: Where else could hardware retail- ers merchandise wireless speakers? DG: It depends on the consumer need. Tailgating, for instance, involves lots of accessories to get the most from the game day experience. We've found that wire- less speakers are a natural fit, but they have to be rugged and portable enough to work in a tailgating environment. And they have to speak directly to the tail- gater. Personalization is the answer. Give consumers the ability to put their team, their school, even a picture or design of their own, right on the speaker itself. That's what our MVP Portable Wireless Speaker offers, the opportunity for con- sumers to own a speaker that's as person- al to them as what's coming out of it. HHR: So is this strictly a seasonal opportunity? DG: Not at all. Tailgating is just one potential hook. Personalization appeals year-round. People want to show their colors wherever, indoors or out. We've found that when you show people the personalization options for the MVP speaker, they get it right away. They know exactly how they'd use the skin redemption card that's included with the speaker. HHR: Besides wireless speakers, where else do you think hardware retailers might be missing opportunities? DG: Virtually anyone who walks into a hardware store has a mobile phone or smartphone. All of these shoppers are potential mobile phone accessory con- sumers, not just in the carrier stores, but almost anywhere. Everyone wor- ries about keeping their devices charged all day on-the-go. They are looking for answers everywhere, including in your store. We offer hardware retailers the tools they need to take full advantage of this opportu- nity, to put a whole line of on-the- go charging solutions in front of these shoppers. For more information, visit booths 4066 (Central Hall), 11901 (North Hall), and Tailgate Booth TGS510 (Outdoors) at the National Hardware Show. Be sure to visit www.voxxintl.com, call 631-231-7750 or email newaccountinfo@audiovox.com. Voxx Accessories (Con't. from p. 1) market share games with prices; Basically trying to buy market share with cheap money. It's Gresham's Law—a mature market feeds on itself. HHR: Describe your company's cur- rent marketing strategy. ST: The only way to break free is to create and innovate and sometimes innovations are simple, like a hand- squeezable dispenser versus a mechan- ical sprayer. One is simple, works every time and utilizes the last drop of product. The other works most of the Whink Products Company (Con't. from p. 1) time and there's always a little left that won't come out. Simple is usually bet- ter, especially with professional strength formulas like Whink © . HHR: Are you introducing any new products in 2013? ST: This year our single innovation is a laundry pretreatment to stretch those laundry dollars, our new 22-ounce Uniform Wash! is directed at working class Americans who play sports or work in the garage. The unique pyra- mid bottle is untippable and nests into your hand when squeezing. The pre- treat allows you to skip double wash- ings and gets the stains out using a pyramid of cleaning compounds to do the heavy work. The pyramid bottle holds a pyramid formula, a foundation of surfactants that work on the easy-to- get-out stains, followed by borax—our organic power punch, and capped off with three enzymes, each designed to attack heavy stains. It's the "Power of the Pyramid." The competing brands only calls attention to differences. We attack all possible stains at the same time, without the need and added expense of rewashing. This product works well on blood and body fluids and is a natural for health- care workers and foodservice employ- ees as well as hunters and anyone in a kitchen. This product is proudly made in the U.S.A. and it is for everyone. HHR: What distinguishes your prod- uct(s) from the competition? ST: We have a loyal customer base because our products are time-tested (since 1947), easy to use, and effective! For more information about Whink Products Company, visit booth 3832 at the 2013 Hardware Show, call 641-939- 2353 x 263, go online to www.whink.com, or email sthrossel@whink.com, cc: BeverlyJAnderson@aol.com. partners and helping see orders through from initial contact to final delivery. It is in these partnerships that we find endless avenues for growth and prosperity for all! We are really excited about one of our newest products which is innovative in its simplicity: the iChair. This sleek, stylish folding chair comes with a remov- able folding table perfect for your iPad or other tablet device. Its stylish retractable umbrella provides cooling shade while at the park or at the beach and the two attached side pockets easily store any accessories you may have. It is the per- fect combination of business, connectivi- ty and pleasure. For more information, visit booth 12469 at the National Hardware Show, go online to www.creativeout doordistributor.com, call 949-305-4830 or email tommy@creativeoutdoor distributor.com. hence silent no-noise operation, a heat- ing element at 125 degrees Celcius and not 900 degrees Celcius (like radiant heaters) and no glowing element―the oxygen level is not changed. HHR: What would you say makes your company unique? NT: We are not just distributors, but we also hold significant interest in the manufacturing company. With continu- ous interaction, we have engineering talent on both sides, thus function is beyond distributor ship. We are inter- ested in developing the best product and are always looking for ways to improve the product. Not only do we have a better product offering but we have also come up with a new mount- ing system that is a game changer in this category of heaters. HHR: What distinguishes your prod- uct(s) from the competition? NT: We are the first to introduce a 600W heater apart from 250W and 400W, patented wings technology for added safety, built-in thermostatic con- trol, heat reflector for all sizes and a new wall mounting system (patent pending). Our heaters are triple-insu- lated for extra safety, contain mesh guard for shatter proof construction, tested individually and hand finished for quality surface and you can paint any color as with any such heaters. Please note that it is unlikely to get the same level of finish. HHR: What are the advantages of this type of heater over say, a radiant or forced convection heaters? NT: You can save up to 70 percent on Cozy-Heater (Con't. from p. 1) home heating costs. It's easy to install―all required hardware is pro- vided, it's ideal for asthma and allergy sufferers and it's safer for children, eld- ers and pets. HHR: What is the nature of your dis- tribution? NT: We have a warehouse in Orlando, Fla., and we have the ability to drop- ship our products to anywhere in the continental United States in any quanti- ty. For container loads, we will obvi- ously have it shipped to our customer directly from India. For more information, visit www.cozy- heater-us.com, call 407-421-7440 email cozy.heater1@gmail.com or stop by booth 3719 in the Housewares sec- tion at NHS 2013. Creative Outdoor Distributor (Con't. from p. 1)