Oser Communications Group

Produce Show Daily PMA Oct 20, 2013

Issue link: http://osercommunicationsgroup.uberflip.com/i/264052

Contents of this Issue

Navigation

Page 29 of 71

P r o d u c e S h o w D a i l y S u n d a y, O c t o b e r 2 0 , 2 0 1 3 3 0 ORCHARD VALLEY HARVEST MARKETS SIMPLE GOODNESS By Howard Brandeisky, VP, Global Marketing & Innovation The snack world is a crowded one. In the eyes of consumers, everything can look the same. So how does a brand as unique as Orchard Valley Harvest set itself apart? Orchard Valley Harvest is, most def- initely, not just another snack. We start with products that are pure and simple. Our nuts are picked at their peak, are minimally processed, and have no artifi- cial colors, flavors or preservatives. Like fresh produce, Orchard Valley Harvest products help support a healthier lifestyle. That's how dedicated we are to offering great taste and quality. Staying true to our unadulterated recipe is just one goal. Communicating and marketing that pure wholesomeness is another altogether. We have clean, yet eye-catching bags. In a sea of colorful packaging, the white design with simple images of nuts and tree leaves stands out and provides a premium, soothing feel. The clean design also puts more focus on the high-quality product visible through the large window. Variety of packaging is another key. We want to make sure "the good stuff" is readily available for all types of snackers – at home and on-the-go. Our larger bag is perfect for grabbing a wholesome handful at home. The bag stands up for easy snacking and storage, and zips closed to keep the nuts fresh. We also have an individual serving mini-bag, which is essentially a compact 2-ounce ver- sion of the large. It's perfect for someone who is trying the product for the first time or who wants a simple grab-and-go snack. The multipack includes eight 1-ounce pouches that are great for those who love the unadulterated taste of Orchard Valley Harvest and want a convenient stash of single servings ready to go. You can throw a mini in your pocket, purse, backpack, gym bag, car, lunch or desk drawer. Wherever you go, you can have a healthy Orchard Valley Harvest snack. Because of the orchard-to-store sim- plicity of Orchard Valley Harvest, we pri- marily display the products on shippers in the produce section. The shippers have a wood crate appearance with chalkboard- like signage. This gives the feel of a farmer's market or fruit stand, which fits well in the produce section, yet still pops amidst the fruits and vegetables. Full-size shippers are available for the produce sec- tion; mini-shippers of mini-packs com- plement those here, as well as near check- out lines where they offer a delicious and healthy impulse purchase over junk foods that typically live by the registers. Our website, www.orchardvalley- harvest.com, reflects the same clean, pre- mium feel as our packaging. Copy emphasizes pureness and simplicity. Each variety and bag is also clearly fea- tured, so it can be easily found in stores. Because our farmers care about the crops just as much as we do, we feature their stories on our website, too. From farms and fields to retail stores and the web, it's our passion to showcase the pure and simple goodness of Orchard Valley Harvest. Visit Orchard Valley Harvest at booth 375 during Fresh Summit, or visit online at www.orchardvalleyharvest.com. SMARTTRAXX REDUCES REASONS FOR BAD, LATE SHIPMENTS By Vince Norman, Marketing Manager, Locus Traxx Worldwide It's a fact of life. Some shipments arrive late. Some shipments arrive damaged. Some shipments even arrive at the wrong location. These and other shipment issues are more than a nuisance. They lead to penalties, claims and even cancelled business relationships. In short, they cost you money, and can ruin your reputation. As in so many instances, information improvements can reduce your shipment issues. Improvements include both the qual- ity and the timeliness of the information. Information Quality: "Where's My Shipment?" Everyone has heard that question, and the answer usually requires a call to the driv- er. Think about the implications of that for minute. You have tens of thousands of dollars of product out in the wild, and calling the driver is the only way to find out where it is. That's just not right in a world of cheap and powerful communi- cations, cheap and powerful technology, and a very cheap and very powerful com- puter clipped to your belt. Information Timeliness: "How's My Product?" You can see a baseball game on your phone, call up the weather in any city in the world and track your investment port- folio in real-time. But you don't know the temperature of tens of thousands of dol- lars of perishable product that's shipping across the country until it reaches its final destina- tion. It doesn't have to be that way. Continuous Shipment Monitoring Sensors, wireless communications, com- puting power and industry expertise have now been combined into a cost-effective way for you to reduce shipment risk, even if you don't own the truck trans- porting your shipment. The SmartTraxx portable shipment monitoring system from Locus Traxx lets you continuously monitor any shipment at any time. A wireless temperature sen- sor goes inside the shipment. A commu- nication module mounts outside the ship- ment to capture GPS location informa- tion, read and capture the temperature sensor data, and transmit all of that infor- mation in real-time from the road. It's a continually updated system, instead of relying on a driver to tell you the location of your shipment. It's a sensor within the shipment, not a reading at the end of the shipment, keeping you updated on changes in shipment temperature. Rules that you set even send text and email messages if some- thing happens that needs your attention. It's up to you. You can continue to trust drivers to locate your shipment and wait until shipments arrive to find out the health of your shipment. Or you can add continuous monitoring to your ship- ments, and reduce the risk and reasons for bad shipments. You'll find that reduc- ing shipment issues will leave you with more time and money available to improve your business. Visit booth 5059 at Fresh Summit to learn more, or go to www.locustraxx.com, write to info@locustraxx.com, or call 561-665-5560. SPARROW LANE IS TODAY'S CHOICE–NATURALLY Sparrow Lane artisan vinegars and olive oils are today's choice—naturally! In a worldwide market place of evolving food ideas and unique ingredients, Sparrow Lane has been a trusted and valuable sup- plier to great chefs for years. Sparrow Lane's true artisan and all-natural line of varietal vinegars use only the best of Napa and Sonoma wines, plus fruits and herbs from throughout the California central valley. Crafted in the "Orleans" method, Sparrow Lane keeps the "art" in artisan. For both food service and retail, you'll find the entire line of Sparrow Lane products at sparrowlane .com. New premier gift packs are now available! Experience what nature has always known, that only the best ingredients will do—naturally. For more information about distributors in your area or recipes call directly 866-515- 2477 or email info@sparrowlane.com. PERU: LEADING IN TASTY, HEALTHY DELIGHTS WITH AVOCADO AND ASPARAGUS The diversity of Peru's climate has con- tributed to the production of some of the finest avocados and asparagus in the world. It has also helped Peru become an important source of these and many other products demanded by health con- scious consumers. No matter the season, Peru has an abundant variety of fruits and vegetables ready to be eaten fresh, steamed, sautéed or served in a plethora of other ways. Peru is one of the largest exporters of avocados. In 2012, fifteen million tons were imported into the United States., representing an increase of 73 percent from the previous year. The Peruvian Hass avocado is available each year at the peak of its ripeness during the months of May to September. A bet- ter time could not be possible for U.S. consumers, because in the summer sea- son American families consume this tasty fruit the most. But the appeal of avocado is not only limited to the sum- mer months. In fact, avocado has become an essential part of today's reg- ular diet for many in the U.S. For a sum- mer treat, this tasty fruit can be eaten alone or added to creamy dips. For a winter delight, tortilla soup topped with fresh guacamole is almost guaranteed to please any foodie. At only one hundred calories, a three-ounce serving (about half of an avocado) is filled with nearly twenty vitamins and minerals and little to no cholesterol or sodium. Peru is also well known for being one of the top producers of asparagus in the world. Exports to the U.S. alone totaled 78 million tons in 2012. One of the key factors that makes Peruvian asparagus beneficial to the U.S. market is that the Peruvian offer is largely counter-seasonal to the U.S. crop. The year-round avail- ability thanks to fresh asparagus from Peru has allowed U.S. consumers in large geographic portions of the country to gain access to this product at times when sup- ply would otherwise simply not exist. Asparagus has also found its way into American dishes. In the summer, it can be added to salads, and in the winter, warm asparagus drizzled with olive oil or served with melted butter is a favorite among many. At only four calories per spear, it is one of the vegetables that pro- vides the smallest caloric intake, while serving up more than twenty vitamins and minerals and a few grams of protein in a one-cup serving. Peru's efficiency in production results in the plentiful supply of this product, which can be made easily avail- able to eager consumers around the world thanks to Peru's exporting experience. Additionally, with a growing number of recipes that use these products as key ingredients, consumers anywhere in the world with different tastes can surely be satisfied by the amazing avocado and the incredible asparagus. During the PMA show, visit the Peru booth to try Peruvian delights and a Pisco cocktail, a Peruvian grape brandy that is gaining popularity among American consumers. For more information, visit booth 1665 at Fresh Summit, or contact the Trade Commission of Peru Los Angeles by call- ing 310-496-7411 or emailing info@perutradeoffice.us.

Articles in this issue

Links on this page

view archives of Oser Communications Group - Produce Show Daily PMA Oct 20, 2013