Issue link: http://osercommunicationsgroup.uberflip.com/i/264025
O C G S h o w D a i l y 1 3 Fe b ru a r y 3 , 2 0 1 4 created an experiential activation to engage with its core consumers and leave a memorable impression. Using a portable trailer that contained a laser maze inside, participants navigated through a dark room of lasers to retrieve the "secret to cold beer" at the end: the Chillsner. This memorable experience Chillsner ( Cont'd. from p. 1) has gotten people talking about the prod- uct extensively. After participating, they are given the opportunity to share their video of navigating the maze in the quest for the Chillsner online. In six short months, Chillsner has amassed over 60,000 fans on Facebook alone. For more information, visit booth #3646 at the Javits Center during the NY NOW show. campaign across all media. Created around the theme "Lenox, Where Entertaining is @", the brand speaks to modern consumers in language they can understand. The new multi-platform cam- paign, which comes to life on Lenox.com, inspires, educates and provides expert tips on how to entertain at home with your own personal style using memorable how-to videos and beautiful visual lay- outs accompanied by informative text, that Lenox is the one-stop shopping and gifting resource for consumers who want to entertain at home. More than simply advertising key products, the new brand- ing initiative will engage consumers with Lenox ( Cont'd. from p. 1) an incredible array of exclusive recipes, expert tips and unique product sugges- tions geared toward deepening our cus- tomers' relationship with the Lenox brand while inspiring them to entertain at home with confidence and style. 125 years of bestselling patterns and now, more than ever, the Lenox brand will be the first name consumers turn to when they think of home entertaining. Among all brands looking to capitalize on today's trend to spend more leisure time at home, only Lenox is Where Entertaining is @. For more information, visit www.lenox.com, call 800-971-7708 or stop by booth #3220. Sportz Starlites—$20.00/all ages Sportz Starlites bring a quiet close to a rough and tumble day of play for the little athlete in every family. This special col- lection adds a unique touch to the sports- themed bedroom that complements an all- star's favorite bedding and posters. Projecting a fun starry scape, this night- light will help soothe little athletes to sleep after a long day of hitting the field. The Cloud b ( Cont'd. from p. 1) Sportz Starlites collection features a base- ball, basketball, soccer ball or football. These ready-to-go-companions have a 45- minute auto shutoff timer that ensures complete darkness during children's deep sleep, as recommended by pediatricians. Requires 3 AAA batteries (included). For more information, visit www.cloudb.com, call 310-781-3833, email sales@cloudb.com or stop by booth #7136 at NY Now. For 2014, Picnic Plus is introduc- ing a variety of new accessories for the craft beer consumer, including the Brew Fest, Beer Huddle Tray, Sampler Set and Growler Covers. These prod- ucts, paired with the very popular Cap Caddy ® , round out a nice offering to specialty retailers. By listening to its customers, another new product category has been introduced for 2014. The new Moxie Totes are non-insulated, all-purpose tote bags, and with canvas coated prints are available in three sizes: Moxie Family Tote, Moxie Town Tote and Moxie Wine Tote. These easy- Picnic Plus ( Cont'd. from p. 1) clean, easy-care totes are well priced and are available in exclusive Picnic Plus fabrics. Customer satisfaction is the num- ber one priority for Picnic Plus. Trying a few items in the line typically trans- lates to a wise investment in purchas- es down the road – truly a win-win for everyone. Also, by offering a lifetime warranty on all of the products, Picnic Plus stands proudly behind its line of products. See all of the new 2014 products at booth #3081 or online at www.picnic-plus.com. Call for more details and order place- ment at 866-634-2628, or by email at info@picnic-plus.com. BELK ADDS THIRD VIETRI BOUTIQUE Last month VIETRI Inc., the largest American importer of fine Italian hand- crafted dinnerware, flatware, glassware, linens, garden, and decorative acces- sories, opened its third VIETRI Boutique at Belk. VIETRI opened its new space on the second floor of Belk in Dogwood Festival Market and Promenade in Flowood, Miss. on October 2. The boutique showcases the largest selec- tion of VIETRI, including tabletop col- lections, garden, home and wall décor in the area. "We began our partnership with Belk over a decade ago. As VIETRI is based in Hillsborough, N.C., we are pleased to have such a longstanding relationship with another North Carolina-based company, and such a reputable one at that. The Flowood Belk Boutique will mark the third VIETRI Boutique in the top Belk loca- tions in the country. Belk is still one of the very best in our industry after 125 years in business, and we are proud to call them our partner," said Susan Gravely, VIETRI Founder and CEO. The first VIETRI boutique at Belk opened at the Crabtree Valley Belk in Raleigh, N.C., last year. The tabletop and home decor company followed up with a second VIETRI boutique that opened June 27 inside the Belk at at SouthPark Mall in Charlotte. Susan Gravely founded VIETRI with her sister, Frances, and mother, Lee, in 1983 after a family trip to Italy where the trio fell in love with colorful handpainted dinnerware on the Amalfi Coast. VIETRI has grown from a small company representing one Italian fac- tory to the largest Italian importing company in the American tabletop industry. VIETRI now serves a cus- tomer base of over 2,000 top specialty stores in all 50 states, plus Canada, England, Mexico, Europe, South America, Asia and Australia. Today, VIETRI works with more than 30 man- ufacturers throughout Italy. These manufacturers are involved in ceramic, glass, stainless steel, pewter, terra cotta and Italian stoneware. FORTY ONE MADISON LAUNCHES TABLETOP MARKET APP Forty One Madison's New York Tabletop Market app is now live and available for download for Apple, Android and Blackberry devices. "With the creation of the Forty One Madison App, we're making our show- room directory, many of our buyer servic- es and other information essentials more immediately accessible with the swipe of a finger and touch of a button on hand- held devices," said Laurie Burns, Forty One Madison Senior Vice President and Director. "Our goal is to make the experience for visitors to the show more convenient, efficient and productive." Showroom listings are organized three ways: alphabetically, by floor and by category. An image gallery also is accessible, featuring a company's newest products. Touch a showroom's email address or phone contact text when it pops up on the screen, and it automatically lets you connect. The "To Do" section allows the user to keep a record of the specific showrooms to visit. A range of nearby restaurants are listed, with a link to Google maps, along with instant access to direct call- ing for a reservation. The app links to Forty One's Facebook page and there's an integrated Twitter feed, enabling a more lively com- munications interface between the full community of manufacturers, retailers and all show goers. Lenox Brand Vice President Sherri Crisenbery sees the Forty One Madison App as a valuable addition. "From our perspective, this is an important refer- ence tool that will aid our retail cus- tomers both during Market and through- out the entire year. We're especially excited to have a major presence on the landing page, sponsoring what we fore- cast to be a 'must have' for anyone doing business at Forty One." FLAVOR YOUR LIFE PROMOTES OLIVE OIL TRACEABILITY SYSTEM Flavor Your Life, an E.U.-funded cam- paign, was created to educate consumers about the latest in olive oil industry news. One of its missions is to explain the advantages of adopting a traceability sys- tem that allows consumers to track the olives used to make a given bottle of olive oil. Traceability has been an obligatory requirement for all European agro-alimen- tary businesses. However, there are stan- dards within the traceability system that are voluntary and not required by law. By adopting these standards, businesses have added value to their products, improved their products, and have made them more appealing to consumers who can be more confident in purchasing traceable prod- ucts. One of the advantages of adopting a traceability program, for both businesses and consumers, is that the products pro- duced would be obligated to meet all legal requirements. This system could allow the tracking of the origin of a product, process parameters, and strict management of quantities produced, which would aid in reducing production waste and could be used as a potential marketing tool. Many consumers would feel more confident about buying a bottle of olive oil if they could trace its origins and deter- mine exactly what they are getting. It gives the product its own story that people can partake in. In this way consumers are more informed and aware of the choices they have and the different prices avail- able on the market. Flavor Your Life campaign supported by the European Union, Unaprol and the Italian Ministry of Agriculture, is dedicat- ed to providing the latest in industry news and health information about European extra virgin olive oil. Extra virgin olive oil enhances the flavors of your recipes while providing health benefits. Flavor Your Life campaign, the voice of olive oil pro- duction quality control, aims to educate consumers so they can make informed decisions when purchasing olive oil.