Oser Communications Group

OCG Show Daily NYNow Feb 3 2014

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In 2014, Cloud b presents its most comprehensive col- lection developed to help children sleep safely, have fun and improve the health, happiness and well-being of the family. Twinkling Firefly Frog—$29.95/all ages/Spring 2014 Fireflies twinkle in this cuddly Frog's belly to create a magical glow that helps ease children's fear of the dark. With its crown-topped head and softly sweet charm, this special friend offers enchanting playtime fun. The sooth- ing sounds of rain and crickets and a lullaby melody enhance the nighttime experience, helping children transi- tion from playtime to bedtime. The 45-minute timer offers a convenient way to ensure complete darkness and silence during children's sleep, as recommended by pediatri- cians. Requires 3 AAA batteries (included). Cosmic UFO—$44.00/all ages/Spring 2014 Cloud b brings an out-of-this world experience to bedtime with a combination of sooth- ing sight and sound to create an intergalactic atmosphere. The UFO-shape features moving projections of the Northern Lights and cosmic sounds, transforming any child's room into a personalized planetarium. The brightness and movement settings can be adjusted to customize the experience in any room. The 23-minute timer offers a convenient way to ensure complete darkness and silence during children's deep sleep as recommended by pediatricians. Requires 3 AA batteries (included). CLOUD B INTRODUCES NEW COLLECTION IN 2014 As winner of the Best New Tabletop product at NY NOW back in August 2013, Chillsner had a lot of hype with its first ever in-bottle beer chiller, and the grade is in that it has resonated well with consumers. After a great showing in retailers across the country through the holiday season, Chillsner appears to be set up for a solid run and as a real disrupter in the koozie- dominated beer chilling market. "Ultimately, we were incredibly pleased with the showing of Chillsner through the end of 2013.We saw great sell through and a lot of enthusiasm from retailers and consumers about the problem the product was solving," said Eric Miller, Partner at Corkcicle, makers of the Chillsner. "Initially we saw some hesitation from smaller retailers who were more comfort- able with wine accessories, but hadn't tried out any beer related products. However, with the growth in the popularity of craft brewing and the 'cult' of beer becoming so popular, many were willing to give it a shot and ended up very pleased with the results," said Stephen Bruner, Partner at Corkcicle. "This is an ongoing conversation with some retailers, but we only hope the success of others will help convince those that haven't taken a step into beer accessories that this is a growing category and that their customers are interested in seeing products from it on their shelves." The Quest for Cold Beer The Corkcicle team has tirelessly been on the road promoting the product throughout the fall and holiday season, using a very innovative and different approach. Attending beer festivals, Formula 1 races and football bowl games (to name a few), Chillsner Bold prints, fashion colors and designer fabrics spotlight Picnic Plus, the all-season line of products specially designed for outdoor living and indoor enter- taining. This company has been hitting the mark with customers over the last several years, and continues to have an international following for the fun, functional and fashionable products. The introduction of the April Cornell Collection last year – pairing delightful fabrics with insulated bags, baskets and coordinated table top items – was proven to be a refreshing change in the gift and tabletop category. For 2014, Picnic Plus has expanded its tabletop category with new product offerings and has expanded into the home gardening gift category with a beautiful new array of gar- dening totes and accessories, featuring April Cornell designs, which embody the beauty of nature and makes a special occasion of everyday life. "No Case Pack Required" is a philosophy Picnic Plus has stood by for over 14 years. "Why should we dictate to our customers, telling them how much to buy?" said Daniel Berkowitz, President and Founder of Picnic Plus. Picnic Plus has proven to its customers, the specialty retailer, that by trying out products, mixing, matching and coordinating a variety of Picnic Plus SKUs, translates to larger orders down the road. "We put the retailer in control of their purchasing needs," stated Berkowitz. Berkowitz and his team are passionate about the products that they design, devel- op and manufacture. Their enthusiasm is always apparent when discussing the line. Berkowitz's team constantly brainstorms and designs new and fresh products to bring to the marketplace. By Sherri Crisenbery, Vice President Lenox Brand Lenox, the leading name in home entertaining, is proud to announce its 125th anniversary year. This momentous event in the company's history will be celebrated throughout 2014, and will serve to create new excitement about the brand among loyal consumers and it will draw new cus- tomers to the exciting variety of products that Lenox offers. Lenox is the leading purveyor of fine china, casual din- nerware, crystal stemware and 18/10 stainless flatware. From everyday and intimate gatherings to pull-out-all-the-stops formal gala occasions, Lenox offers the widest range of products relevant to the way people of all ages enter- tain today. Lenox has everything customers need to create stylish table settings that make every event a treasured memory. Lenox is the only American brand that has built a 125-year history of trust with generations of consumers offering unrivaled artistry and superior craftsmanship that make Lenox the premiere market destination for entertaining, bridal and gifting. In addition, Lenox is the only manufacturer of fine bone china in the United States and has been chosen to provide the White House dinnerware for numerous presidential services. All Lenox formal dinnerware is made in the USA by talented American arti- sans in North Carolina. Using only the finest materials to produce its formal bone china, including accents of 24-karat gold and precious platinum, Lenox is proud to backstamp even the most detailed patterns as dishwasher-safe. As part of the anniversary year, Lenox has introduced a new branding Continued on Page 13 Continued on Page 13 Continued on Page 13 Continued on Page 13 CHILLSNER SHOWS GREAT 'CATEGORY BUSTING' SUCCESS PICNIC PLUS REVEALS NEW HOT CATEGORIES LENOX CORPORATION CELEBRATES 125 YEARS O s e r C o m m u n i c a t i o n s G ro u p N e w Yo rk Fe b ru a r y 3 , 2 0 1 4 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NY NOW

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