Oser Communications Group

Restaurant Daily News Day 2 IRFSNY 2012

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R e s t a u r a n t D a i l y N e w s M o n d a y, M a r c h 5 , 2 0 1 2 1 2 Cutlery" RDN: Describe your company's current marketing strategy. BG: Our focus is to have as many people as possible experience Hammer Stahl first hand. Although we primarily distrib- ute through our online store, we have independent distributors across the coun- try that showcase the Hammer Stahl brand at over a 1000 consumer shows. Additionally, we have partnered with several distinguished food and wine fes- tivals, including the Food Network Food and Wine Festivals in New York and Miami. Finally, our relationship with Food & Wine Magazine has broadened our reach to the epicurean client. RDN: What was the most significant series of events affecting your company in the past year? BG: I would have to say the incredible response we have received at the food and wine festivals this past year. We are proud to sponsor some of the premier culinary events in the United States, such as the food festivals in SOBE, New York, Hammer Stahl (Con't. from p. 1) Atlantic City, Los Angeles and more. We consistently hear glowing reviews from chefs and others in the culinary commu- nity. In fact, Eric Stonestreet (from the show Modern Family), as a guest chef at the LAFW show, told us that with Hammer Stahl he now "feels like a pro in the kitchen." These events have launched our brand into several outstanding restau- rants and are leading us to several new partnerships in the year ahead. RDN: Any market area that surprised your company in 2011? BG: Yes, corporate gifting and incentives. We have the ability to laser most anything on our cutlery and this has opened numer- ous relationships with companies looking for a unique gift that has real value for the recipient. We can create custom programs and have enough flexibility to meet most companies gifting budgets and goals. RDN: How can our readers find out more about your company? BG: They can visit our website www.hammerstahl.com or email me at bgriggs@hammerstahl.com. Of course, they can visit with us at the show. We are located in booth 2142. for itself in two to three months. There are over 100,000 INSTANT- OFF now used in restaurants, food processors, poultry and meat packing facilities, commercial bakeries and bev- erage companies to conserve water and reduce cross-contamination. Companies like Perdue, Pilgrim's Pride, Wayne's Farms, Washington Beef, Peco Foods, Chili's, Subway, Wendy's, Outback Steakhouse and thousands of others rely on the INSTANT-OFF everyday to make hand-wash sinks more effective. After the INSTANT-OFF is INSTANT-OFF (Con't. from p. 1) installed, owners and managers don't have to worry about employees wasting water. Employees agree that cleaning and washing theirs hands is cleaner and faster with the INSTANT-OFF, instead of touching germ ridden faucet handles. * A full copy of the report can be found at www.instant-off.com. veys distinction and elegance. You can select from their long list of renowned ven- dors or provide them with the dinnerware of your choice. With their extensive selection of color and design styles, your dinnerware will stand out above your competitors. Barware & Glassware Their custom imprinted barware is a unique and classy way to promote your brand. They have an extensive collection of stemware and unique glass, providing you creative solutions to wow your cus- tomers. Imprints can also be used to con- trol portions, so you can save money while creating brand recognition. Full Color Decoration Making the transition from a piece designed for paper to a full color decal for glass requires special skill and expe- rience. There is no true CMYK printing on glassware and stoneware. The tech- niques used in the printing process use a special color pallet. To achieve full color results, additional colors are printed to simulate the full color spectrum. The col- ors are similar to spot colors as they are not a true CMYK as printed on paper. Spot Color Decoration For value and brand recognition, many Benner China (Con't. from p. 8) clients choose spot colors or a "glass etch" look for their imprinting. The advantages in spot color printing is the ease of control and the low minimum order quantity. Some logos look best as one or two colors, and a wine glass is a perfect example of that. Mix full and spot colors to get just the right balance of color and simplicity to achieve just the right look. Combine their great color selection with real precious metals (22 carat gold and platinum) and you make a true one-of-a-kind look. They don't make the ware; they make it yours. Find out more about Benner China and Glassware's services at www.ben- nerdeco.com. GREAT EASTERN ENERGY: REAL ENERGY, REAL PEOPLE Energy brings us the comforts of life and propels the engine of industry. It creates opportunity and affords us the power to make human connections. Energy enables us to create, shape, improve and deliver. It sustains our lives and provides the economic growth that we depend on. Your customers depend on you. And your business depends on energy. Great Eastern Energy offers an array of options such as fixed and variable rate plans, customized budget plans based on your annual energy consumptions, and short and long term contracts to name just a few. Great Eastern Energy's track record―established on more than 40 years of industry experience―speaks for itself. Since its inception in 1993 as a premier energy provider to the New York Metropolitan Area, Great Eastern has cemented a reputation as the preferred provider of natural gas and electricity service to thousands of commercial and industrial customers in New York, New Jersey and Connecticut. Great Eastern Energy's innovations in managing commercial and industrial energy applications extend to all walks of American life―department stores to restaurants, hospitals to schools, the cor- ner pharmacy to the nearest airport. Energy's greatest value comes when it is selected and used intelligently and with care. Great Eastern Energy offers practi- cal, efficient power solutions that fit the demands of real life. For more information, please call 888-651-4121 or visit Great Eastern Energy at booth 1954 or online at www.greateasternenergy.com. TRUST THE OIL EXPERTS— TRUST BUNGE 2011 is underway and foodservice opera- tors are still facing some of the same challenges that have plagued the restau- rant industry since 2007: lower average customer spending, slim operating budg- ets and declining customer loyalty. However, as the country creeps towards economic rebound, the good news for operators is that consumers still find comfort in the crispy and crunchy, the rich and savory and the fried and crave- able―comfort foods in which Bunge products are staple ingredients. Sure, deep-fried food seems like an indulgence, but the fact is, consumers love it. According to a Technomic report, despite the 47 percent of consumers who claim to have cut back on fried food orders in restaurants, the fried food cate- gory is projected to track overall restau- rant sales for the foreseeable future. Bundling, combos, value promotions and menu strategies that commonly feature America's favorite side dish, the French fry, will fuel the category's growth. Plus, deep frying is a messy, difficult and often dangerous cooking technique when attempted at home. Consumers leave their deep-frying needs to their favorite restaurants, which is good news for the restaurant industry. Bunge is much more than just frying oils. Even in an unstable economy, Bunge is always looking out for our cus- tomers' profitability and best interest. By utilizing Bunge Oils' highly stable prod- ucts and taking advantage of Bunge's value-added products and services, such as Bunge's "fast&profitable" concepts magazine, your place of business stands to turn a profit. Here are four advantages that Bunge, the oil experts, can offer your operation. Longer Frylife, Better Bottom Line Long-lasting, healthier frying oils are the name of Bunge's game. Bunge's line of NT frying oils are made from oilseeds that provide enhanced stability in addi- tion to being trans fat-free and low in sat- urated fat. Your customers will appreci- ate your healthier fried menu offerings and you'll enjoy a lower annual cost. How? Bunge's NT oils, when properly maintained, have a longer fry life than other oils. A longer fry life means less oil changes. Less oil changes means less overall cases of oil used, lower labor costs and reduced waste―all of which add up to a bottom line of your opera- tion's added savings. The Taste of Butter at a Fraction of the Cost Bunge also offers a line of trans fat-free liquid butter alternatives and cooking sprays that are conveniently shelf stable and cost-effective for a highly efficient kitchen. Bunge's NT liquid butter alter- natives are a great substitute to butter, but at a fraction of the cost. With an indistin- guishable taste profile, these liquid butter Continued on Page 13

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