Issue link: http://osercommunicationsgroup.uberflip.com/i/236880
10 Th u rsd a y, Ja n u a ry 9 , 2 0 1 4 SWITCHCASE OFFERS CUSTOMIZED RETAIL SOLUTIONS An interview with Brad Sidio, Program Director, SwitchCase. CEDN: We talked about the unique features of SwitchCase in our last interview, so how does someone get started selling personalized cases? BS: That's a great question. We found that many retailers were missing out because they didn't have a good way to compete with online retailers who offer personalized cases and were losing out on sales. So, SwitchCase developed two sales solutions for retailers: the On-Site On-Demand Retail Solution and the Packaged Retail Solution both have sales support like a link to free graphics. CEDN: Can you explain the difference between the two sales solutions? BS: The first option is the On-Site OnDemand Retail Solution, and is ideal for retailers who want to personalize SwitchCase accessories on their own. This is a great option for retailers who like a hands-on approach to the production of products. For an affordable buy-in and low cost of ownership, a retailer would bring the personalization process in-house with minimal equipment. The second option is for business owners who want a hands-off approach to production. The Packaged Retail Solution is a turn-key sales solution. Once a retailer sells a pre-pack- EXPERIENCE SPEECUP, THE PORTABLE SPEAKER FOR YOU By Gus Jockers, CEO, speeCup Company iCreation is quickly becoming known as the 'go-to' company for creative innovation. We have experienced staff on two continents and over 20 years experience designing, manufacturing and distributing highly technical products. Now we are making the move from ODM for worldclass OEM's and brands to a direct suppli- er to the consumer electronic marketplace. Core technology competencies include Bluetooth, infrared sensing, wireless communication and motion sensing. We are licensed by Apple for MFi 6.0 and hold membership in the Bluetooth SIG. At our advanced Xiamen manufacturing operation, capabilities include Chip on Board and High Speed SMT with capacity to place over 5 mil- C o n su m e r Ele c tro n ic s D a ily N e ws Eve n in g Extra aged case, they step out of the equation. Each SwitchCase retail package includes everything a consumer needs to customize their backplates online. CEDN: Are these sales options only going to work for one type of retail shop? BS: We tailored SwitchCase sales solutions to work for small, independent retailers all the way to big-box stores and everyone in between. We want to help retailers maximize their profitability. CEDN: In the second option, the Packaged Retail Solution, how does the consumer get their item personalized? BS: The consumer will follow the redemption instructions for online fulfillment, which is located within the lion chips per day with automatic optical inspection. One of the newest products to showcase our creative innovation is speeCup, a Siri/S Voice activated portable Bluetooth surround sound speaker with gesture control. This portable 8-inch tall speaker is designed to play music and be a hands-free speakerphone in your car, home or office. Using the audio out auxiliary cable provided, speeCup can connect directly to your car or home stereo system for enhanced sound quality without losing the portability of your phone, tablet or other Bluetooth device. Its SwitchCase retail packaging along with their unique redemption code. The consumer can then personalize three backplates by uploading desired images, or select graphics from the SwitchCase image library. CEDN: Once customers have designed backplates, how do they get them? BS: Once backplates have been designed and submitted as a completed order, they will be processed and then shipped from the fulfillment site to the consumer's provided address, free of additional charges. Visit SwitchCase at booth 80126. For more information, visit www.switchcase.com, email brads@switchcase.com or call 800-861-1461 ext. 166. sound quality, user-friendly features and performance will amaze you. Features include integrated noise canceling microphone for hands-free communication, intuitive top-mounted smartControl which includes gesture control, Bluetooth range up to 30 feet, a built-in rechargeable lithium ion battery for up to 20 hours of use, and aux line-out jack for Bluetooth streaming audio to car and home audio systems. For more information, visit booth 6721, go online to www.speecup.com, call 636346-5500 or email info@speecup.com.