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4 Tu e sd a y, Ja n u a ry 7 , 2 0 1 4 SWITCHCASE OFFERS TWO RETAIL SOLUTIONS A top trend of 2014 is customization, and at CES, SwitchCase is showcasing how to prepare your business to capitalize on personalized mobile device cases. SwitchCase has developed two turnkey retail solutions to answer the market demand for personalized mobile device accessories; two roadmaps to profitability that offer best-fit retail solutions from independent retailers to multi-location big box stores. Best Fit Retail Solutions Of the two methods, the On-Site OnDemand Retail Solution gives retailers the ability to produce custom SwitchCase backplates at their location. With an affordable initial investment and low cost of maintenance, a retailer can purchase the specialty printing equipment and bring customization in-house. The process is easy, and retailers can turn around a finished product in minutes. For business owners who prefer a hands-off approach to production, the Packaged Retail Solution is an ideal method of sale. Once a retailer sells a pre-packaged case, they step out of the equation. Each SwitchCase retail package includes a unique redemption code and instructions to guide the consumer to CARSON INTRODUCES AURA, DIGITAL NIGHT VISION MONOCULAR Say goodbye to night vision devices with image intensifier tubes that burn out over time. The Aura™ is a completely digital night vision monocular that won't burn out. The image seen will no longer be green, but a crisp black and white view. The intensity can be easily adjusted with a simple push of a button. The Aura boasts an impressive range of 229 feet in total darkness with an 8.5 degree angle of view. The Carson Aura features two magnification settings (2X and 4X), provid- ing greater flexibility and allowing the operator to control their field of view. The monocular transmits a grayscale image and has an adjustable brightness function that can be used to enhance the view through the Aura. The Carson Aura comes with a deluxe carrying case. The Aura Night Vision monocular operates on three AAA batteries (not included), and also includes a wrist strap. The Aura has a one-year limited warranty. The Aura is compact and lightweight C o n su m e r Ele c tro n ic s D a ily N e ws Eve n in g Extra customize their case online. Consumers can personalize three backplates by uploading their images or selecting graphics from the SwitchCase image library. Finished backplates are then shipped from the fulfillment site to the consumer's provided address, free of additional charges. "The two retail solutions were developed to simplify the personalization process. Consumers can either walk out of the store withers should insist on SwitchCase backplates and not an inferior product. HD Image Quality SwitchCase HD interchangeable Continued on Page 21 and can even fit in your pocket, allowing you to bring it almost anywhere. The Aura weighs less than 5 ounces. Use the Aura on camping trips for late night wildlife viewing, at dusk during hunting trips or during any outdoor activity. It can be used in ambient light or total darkness. Carson Optical is known for product innovation, exceptional customer service and value. Carson is a leading supplier of consumer optics for all ages. Carson branded products include a wide range of binoculars, magnifiers, microscopes and related optical accessories. Visit booth 37015 to see Carson's entire line of night vision devices. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES® Lee M. Oser CEO and Editor-in-Chief Kim Forrester Jeff Rosano Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Associate Editors Yasmine Brown Vicky Glover Graphic Designers Ruth Haltiwanger Traffic Manager Paul Harris Lynn Hilton David Lopez Jeff Maye Account Managers Enrico Cecchi European Sales Consumer Electronics Daily News Evening Extra is published by Oser Communications Group ©2014 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.