Issue link: http://osercommunicationsgroup.uberflip.com/i/236874
C o n su m e r Ele c tro n ic s D a ily N e ws Eve n in g Extra Aviata Advantage (Cont'd. from p. 1) ization can also supplement our clients' teams to maximize customer insights and take action. We are the world's largest (by volume) electronic product registration company, and that's where we usually start the customer relationship. Here's a simple example of our value proposition for registration. Let's suppose ABC Company embeds our customer communication app in the software stack or device driver of their retail product and that the value of a product registration is $100 over the customer lifecycle. With 1 million transactions per year, if we achieve a minimum of a 60 percent product registration rate, which is typical for many of our CellAllure (Cont'd. from p. 1) EG: We see 2014 as a challenge, and at the same time, an opportunity to mimic the success we have in South and Central America in the United States and Canada. I believe the market is now ready, and our experience will help us achieve our goal of partnering with more retailers and distributors that are looking to increase their margins compared to other large brands. CEDN: Are you introducing any Jasco Products (Cont'd. from p. 1) Electronics Show? CT: We are launching a fun, new mobile accessory line called Über™. Über enhances everyday interactions with mobile devices by allowing the consumer to express their style and personality. The Über line includes USB wall and car chargers, sync/charge cables, ear buds, headphones, Bluetooth® speakers and keyboards, smartphone cases and more. CEDN: What can CES attendees expect? Inside Secure (Cont'd. from p. 1) connected device markets. Securing Everything Mobile Mobility and cloud computing make security a lot more complicated. People want to trust their mobile devices without sacrificing convenience. Device manufacturers and service operators need solutions that are appropriate, but not overly expensive, and solutions for mobility must have small footprints that minimize power requirements and demands on device CPUs. They must interface with everything from WiFi and 4G to Near Field Communication SwitchCase (Cont'd. from p. 4) backplates have the highest quality image, developed using the same product ingredients of ChromaLuxe metal prints, which have been approved by professional photographers worldwide. Images are infused into backplates for scratch resistance and HD quality. Tu e sd a y, Ja n u a ry 7 , 2 0 1 4 21 clients, that's 600,000 customers added to the marketing and sales database, or $60 million in future incremental revenue linked to those registered customers over their lifetimes. The return adds up quickly. Next comes follow-up product surveys where we engage your customer directly on their display at strategic event or lifecycle intervals (we can also go ad-hoc, by the way). Let's say your organization picks up social media chatter about one of your products and you want to learn more. We can deploy surveys worldwide on millions of devices within hours of your call and provide you real-time feedback directly from your customers. Then there's tactical in-product messaging where we provide communica- tions within your software app or on the display of your hardware products. These messages can range from simple targeted advertising to sophisticated interactive engagements with your customer about their thoughts or needs in a given moment of time. These are usually event triggered, but can be adhoc as well. new products? business. We have learned that the consumers like to make their own choices, whether traveling or when using their phones domestically, and we believe this trend will continue. We are currently in test mode with several carriers who can already see the same trend, along with our partners that are currently carrying our products and ordering all our latest releases—not to mention new partners that are currently reviewing CellAllure products. EG: At CellAllure, we put emphasis on creating the highest quality smartphones with the latest technology available that meets end-user needs, all at highly competitive prices. Retailers we partner with love the idea that we bring our experience as well as infrastructure lab, excellent customer service, and we understand the fact that they are looking to increase their bottom line with higher margins, especially in this challenging market. designs at an affordable price create a practical mobile fashion statement that can be transformed on a daily, weekly or monthly basis. introducing vibrant colors to a product category known for its narrow color palette. Über strikes the perfect balance of form and function by truly enhancing everyday interactions with your smartphone or tablet, without sacrificing personal style. In 2014 and beyond, we will continue to see customization that tailors to the consumer's unique personality. EG: Yes, we are very excited about this 2014 CES, where we will showcase our greatest phones ever, such as our super slim 7mm smart phones with octa-core processor, our highest HD quality screens, as well as the release of our 4G LTE phone. CEDN: What is your outlook in general for this product line? EG: Looking at 2014 and beyond, we see great future in the unlocked smartphones CT: We have a few surprises at the Über booth, so we urge attendees to stop by and join in the excitement! Hands-on product demonstrations will be available and all CES attendees will have the opportunity to experience the new line firsthand by charging their mobile devices at the dedicated charging station located within booth 9005. CEDN: What makes your company unique? TW: We fill a niche by providing solutions for common, but often unresolved, pain points associated with building accurate customer profiles, global data collection, processing and distribution, while providing uniquely relevant customer engagements technologies. CEDN: To what do you attribute your company's success? CEDN: Can you give our readers some insight on developing trends in the mobile accessory category? Because we work with a wide range of consumer electronics companies, we can leverage best practices and bring optimized technology solutions to maximize results while being cost effective for our clients. CEDN: Are there additional thoughts you would like to share? TW: We're very excited to be a CES exhibitor this year. I'll be at our booth daily, so stop by. I enjoy speaking with prospects and customers to learn about their unique needs and identify how we can help. For more information, visit www.aviataadvantage.com, call 650-614-1125 or visit booth 80233 LVCC Gold Pavilion. For more information, call 305-6518644, go to www.cellallure.com or visit booth 36272 in South Hall 4. CT: Über not only complements, but enhances your mobile experience. Vibrant patterns and unapologetic CT: Smartphones and tablets have transformed into ubiquitous tools for connecting with every facet of our life. In 2013, iconic smartphone brands such as Apple and Motorola unleashed the possibilities of customization by Visit Jasco Products Company at booth 9005. For more information, go to www.jascoproducts.com, call 855-527-2687 or email connect@jascoproducts.com. Keeping Transactions Safe Think of your bank smartcard. It protects financial transactions with your bank. Although transactions are typically thought of as financial exchanges, they are actually much broader. Transactions can mean mobile payment, online banking or accessing medical records. They As the world is increasingly connected by the Internet of Things, it becomes even more critical to secure connections, content, data in transit, data at rest and endpoints. With more than a decade of experience in payment, INSIDE solutions have long protected financial transactions for millions of people globally, but they also authenticate people, securing access to locations ranging from nations to buildings. They protect users' identities and providers' digital content. For more information, go to www .insidesecure.com or visit booth MP40024. CEDN: What makes Über unique? and other mobile environments. At INSIDE, customers can get the expertise they need to inform their product decisions and choose from a complete range of cryptographic engines, software, silicon IPs and secure systems on chips to meet their specific mobile security needs. Interchangeability SwitchCase was developed to fill the need of a custom mobile accessory with infinite looks. By switching out the interchangeable HD backplates, consumers can easily transform the look of their cases any time they want. SwitchCase appeals to a variety of consumers by allowing them to personalize cases with photos, graphics, logos or also include verifying an identity, handing data off between two network devices, protecting online content or authenticating a printer cartridge. monograms. Teens can switch out photos of their new boyfriend or monogram; moms can showcase pictures of their kids or latest family vacation; guys can support their favorite team or show pictures of their dog. Let's Talk About It SwitchCase is currently available for Apple and Samsung smartphones and INSIDE innovation enables customers to protect anything connected to the Internet, such as smart meters. INSIDE solutions can even protect objects with no native intelligence, such as luxury goods and consumer supplies. Whether functioning in virtual private networks, embedded in devices or attached to nonelectronic items, INSIDE hardware, firmware and software execute protection within trusted environments. How do your products and customers need to be secured? Just ask INSIDE. tablet devices. For a comprehensive list of SwitchCase models and to walk through the consumer's customization experience, visit www.switchcase.com and click "Start from Scratch." Visit SwitchCase at booth 80126. For more information, visit www.switchcase.com, email brads@switchcase.com or call 800-861-1461 ext. 166.