Oser Communications Group

CEDN Jan 9

Issue link: http://osercommunicationsgroup.uberflip.com/i/236862

Contents of this Issue


Page 33 of 55

34 Th u rsd a y, Ja n u a ry 9 , 2 0 1 4 MAGICJACK WANTS CONSUMERS TO "DO THE MATH" WITH FIRST BRAND REFRESH magicJack burst onto the scene in 2007 as the pioneer Voice over IP (VoIP) provider with a first of its kind pre-paid VoIP service. Since then, the company has sold over 10 million units and has developed a strong recurring revenue business with a base of over 3 million users. The company has established a strong distribution network with leading retailers that include Walmart, Radio Shack, Best Buy, Target, CVS and Walgreens. magicJack recently debuted a refreshed, upgraded brand and made some key additions to its management team to capitalize on what the company sees as the next phase of growth. "magicJack is a well known national brand," said Gerald Vento, the company's CEO. "We intend to broaden the appeal of our value-priced service by simplifying our messaging and making it easier for customers to simply 'Do the Math.'" The leading cloud-communications company launched a new national advertising program titled "Do the Math," its first brand revision since the company's initial product launch. The television and radio ads, created in both English and Spanish, show a simple and straightforward contrast between higher cost competitors and magicJack's unrivaled value-priced package. The global brand refresh includes the company's website www.magicjack.com, social media with hashtag #magicMath, packaging and point-of-sale (POS) at retail. By doing some simple calculations, ÜBER AUDIO LINE BRINGS BURSTS OF COLOR TO YOUR MUSIC EXPERIENCE Jasco Products Company reveals its new Über™ audio line at the 2014 International CES. Remix your music experience with the Über audio line, outfitting your bass and treble with überlicious colors. Über Headphones deliver high quality sound and style bursting with bright flair. Impactful mid/high frequencies provide clean, intelligible sound so you can rock out to your favorite song without hesitation. Dynamic bass provides meticulous detail so you won't miss a beat. Each pair of Über Headphones is wrapped in a durable rubberized skin that can withstand occasional bumps and drops. Soft, leather-like ear cushions isolate sound and provide ultra comfort for extended use at home or on the go. Simply adjust the flexible head- band for a customized fit. Re-create the concert experience anywhere with Über Ear Buds. The highperformance sound quality reveals rhythmic subtleties and enhances distinct instrumentals in a variety of musical genres. Enjoy a pulsating bass response without sacrificing crystal clear highs and rich lows. Further customize your ear bud experience with an in-line microphone and volume controller – perfect for seamless mobile communication and play, pause and track forward/track backward commands. The nylon cable prevents tangles and adds an extra layer of durability. Two sizes of comfort-fit silicone ear bud gel cushions feature a secure fit that reduces ambient noise for high-intensity listening. AMERICANS AMBIVALENT ABOUT WEARABLE TECH There's an old saying that familiarity breeds contempt. That doesn't necessarily apply to all walks of life, as the seeming omnipresence of such products as smartphones and tablets doesn't seem to be driving consumers away from the desire for still better, stronger and faster ones. But lack of familiarity? Well, that may well breed ambivalence. A recent Harris Poll investigated Americans' familiarity with and attitudes toward wearable tech devices – small electronic devices that can be carried or worn under, atop or as part of one's clothing, and finds that nearly four in ten Americans (37 percent) indicate that they're not at all familiar with such devices and an additional third (33 percent) say they've heard the term but don't know anything more about them. This lack of familiarity is likely playing a role in the fact that roughly six in ten Americans (59 percent) don't understand the need for wearable tech devices. These are some of the results of The Harris Poll® of 2,250 U.S. adults surveyed online between November 13 and 18, 2013 by Harris Interactive. As seen in previous research, uncertainty and trepidation are also strong when Americans are asked at what point, if ever, they would consider purchasing SEE SURECALL FOR NEW FCC-APPROVED PRODUCTS SureCall will be announcing several newly FCC-approved products at International CES and will have each product in the booth for viewing, review and demonstration. SureCall executive management will also be in attendance. "SureCall is focused on providing 100 percent consumer satisfaction by improv- C o n su m e r Ele c tro n ic D a ily N e ws customers can save between $300$489 a year by switching from traditional phone operators or other voice providers to magicJack's simple $29.95 one-year plan. The savings increases to between $500$2,397 with magicJack's 5-year plan, providing unlimited local and long-distance calling to the U.S. and Canada for just $1.66 per month. As the company expands its international and U.S. distribution footprint, the new "Do the Math" campaign offers a clear change from the direct response advertising the company has delivered in the past, and is designed to broaden the awareness and appeal of the magicJack product to new customer segments. The new brand campaign follows the installment of new senior management, which includes CEO Gerald Vento, CFO Jose Gordo, COO Timothy McDonald, EVP and CIO Greg Wood, EVP Regulatory Mark Pavol, and Vice President, Customer Experience Mary Kennon. The new team brings a fresh perspective and a new energy to magicJack. 2013, In magicJack PLUS was awarded the prestigious Frost and Sullivan Best Practices Award – Best VoIP Provider, based on overall best quality, ease of use, value and pricing. magicJack is portable, so it can be used when traveling for unlimited calls to any landline phone in the U.S. and Canada. All calls between magicJack customers are always free, and receiving calls outside of the U.S. and Canada is typically free or at the prevailing local rate. Basic phone services such as caller ID, call waiting, voicemail and 411 information are all included for free. Visit magicJack at booth 25124 in South Hall 2. For more information, visit www.magicjack.com or email pr@magicjack.com. Transport your music and share your favorite songs wherever you are with Über Bluetooth® Speakers. Experience wireless freedom with Bluetooth technology that allows you to use your mobile device as a music command center from up to 30 feet away. A robust rubber texture protects the speaker from scratches, and absorbs shock from accidental bumps and drops. The rechargeable lithium battery promises four to six hours of constant music play time. The LED indicator light gives you an at-a-glance indication that your Bluetooth speaker is functioning properly and receiving power. The Über Bluetooth Speaker Cube delivers powerful sound in a compact, portable design. The Über Bluetooth Speaker with BuiltIn Tablet Stand provides a safe and secure location for your smartphone or seveninch tablet. The Über Bluetooth Speaker Keychain provides a powerful palm-size music solution that easily fits on your key ring or backpack. The Über Water-Resistant Bluetooth Speaker features extreme versatility and convenient portability for any indoor or outdoor occasion. The integrated locking handle allows you to easily clip the Über Water-Resistant Bluetooth S peaker anywhere you need instant music. Clip the speaker on a shower caddy to belt out your favorite songs. Clip the speaker on a tree branch to listen to music around the campfire. Clip the speaker on a backpack and listen to your favorite artist while walking to class. Über Bluetooth Speakers provide unlimited possibilities that are perfect for any onthe-go music enthusiast. ing signal strength across the world," says SureCall CEO Hongtao Zhan. "Whether people need a stronger signal at home, at work, on the water or via M2M, SureCall has the industry's best and most powerful signal boosting solution suite. We are excited to enlighten consumers and showcase our products at this year's CES show!" The International CES is the world's gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where nextgeneration innovations are introduced to the marketplace. For more information, visit www.cesweb.org. wearable tech. While 17 percent say they will consider doing so when it drops to a reasonable price and roughly one in 10 (9 percent) will consider it when they believe the "bugs" have been worked out, over a third (36 percent) – the largest segment by far – simply say they are not sure, and an additional 19 percent say they will never consider buying a wearable tech device. "We believe that the category's essentially limitless possibilities are actually working against it, making it harder for consumers to wrap their collective heads around the segment. People need to understand what wearable tech is and how it can benefit them," says Aaron Kane, Senior Research Director at Harris Interactive and a consultant on the company's new TECHpulse research tool, a study which Visit Jasco Products Company at booth 9005. For more information, go to www.jascoproducts.com, call 855-527-2687 or email connect@jascoproducts.com. monitors technological trends. "When smartphones came to the market, while most consumers probably couldn't have predicted the many directions the apps market would take us they at least understood that the products would at least look like and function as, well, phones. But with this emerging category, neither form nor function can be assumed." When asked what benefits wearable tech could have on their lives, nearly half of Americans (46 percent) and majorities of Baby Boomers (57 percent) and Matures (62 percent) indicate that it won't have any; 54 percent of Americans believe it could benefit them in at least one way. Echo Boomers (ages 18-36) show more optimism about the segment, with seven in 10 (71 percent) identifying at least one benefit it could have on their lives.

Articles in this issue

view archives of Oser Communications Group - CEDN Jan 9