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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NAB Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher Jeanie Catron • JoEllen Lowry • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Rae Featherston Customer Service Associate Marcos Morhaim Senior Account Manager Adrian Chacon • Alisha Dicochea • Deborah Yarbrough Keli Carpenter • Kim Whiteman Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Broadcasters Show Daily is published by Oser Communications Group ©2020 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Broadcasters Show Daily Tuesday, April 21, 2020 4 OWC's New ThunderBay FLEX 8: Storage, Connectivity, Expansion Whether you call it a workflow work- horse, a productivity platform or a con- figurable command center, one descrip- tion of the ThunderBay FLEX 8 says it best: it's a groundbreaking, industry-first 3-in-1 Thunderbolt 3 storage, docking and PCIe expansion solution. The ThunderBay FLEX 8 was designed as the solution for the most advanced, demand- ing workflow needs, with enormous capacity and flexible connectivity for streamlined and worry-free video pro- duction. The ThunderBay FLEX 8 offers eight drive bays that support a mix of SATA/SAS/U.2 NVMe drives for up to 128TB of storage capacity. Next, there are a plethora of ports, including two Thunderbolt 3, one USB-C and two USB-A ports for device docking and charging. See your work with greater clarity by adding an up to 8K display via the built-in DisplayPort 1.4 connection. Ingest video and hi-res images via front- side SD 4.0 and CF-Express card readers. When desktop capabilities need to be expanded, there's a PCIe x16 slot waiting for your specific project needs. T h u n d e r B a y FLEX 8 was built from the ground up to set the new storage standards of today and tomorrow. All eight bays can uti- lize legacy SATA 6Gb/s 2.5-inch SSDs or 3.5-inch HDDs. To take advan- tage of the direct connection PCIe tech- nology offers to achieve transfer rates up to 40Gb/s, the top four bays are NVMe U.2 SSD ready. With these super-fast SSDs emerging as the preferred drive form factor of media and entertainment The College Sports Production Dilemma By Chuck Silber, Chief Revenue Officer, SimplyLive College sports production is big business, but not just in the way you may think. Discussions tend to be around the huge TV contracts making the news, and large- scale broadcasts from packed arenas. Large scale sports production is lim- ited to only a tiny fraction of their athletic programs. Reality is that the majority of U.S. colleges simply don't have anything close to the production budgets of their D1 counterparts. But what they all do have is a built-in audience of alumni, boosters, parents and students that would love to view sporting events on their screens. Not only the "big games," mind you, but the entire spectrum of competi- tions, from volleyball to field hockey, rugby to tennis, and everything in between. There is clearly an audience for this type of programming. When alumni are able to view the sport(s) of their choice, that creates a re-occurring emotional connection to the school – which in turn creates a recurring revenue opportunity for the University. So, college adminis- trations want to produce a wide array of sports content. Why isn't every college streaming every sport, then? With the internet, streaming games is simple, right? Not always! Traditional production systems can add a whole other layer of complexity to produc- tions. At Simplylive, we believe production technology should be transparent so the operator can focus on the most important thing – telling the game story. Here's a list we believe colleges should take into consideration when deciding what sports production system to invest in. Schools need a system that's easy to Continued on Page 21 Continued on Page 21