Issue link: http://osercommunicationsgroup.uberflip.com/i/1235199
Broadcasters Show Daily 1 9 Tuesday, April 21, 2020 Add Compact Fingerprint Functionality to Your Product Line By Jeff Brown, Vice President of Sales, SecuGen Corporation What is the U10-SF? The U10-SF is an ultra-slim standalone fingerprint sensor module. It is designed for OEMs and developers to embed into a wide variety of compact hardware products that require fingerprint biomet- ric functionality. Examples include mobile devices, ATMs, POS devices, access control sys- tems, lock boxes, safes and nearly any- thing that could benefit from the added security and convenience of biometrics. It comes preloaded with SecuGen's Fingerprint Management System soft- ware that allows it to be used right out of the box to capture fingerprint images, extract templates, enroll, search and match fingerprints all in one device. What is special about the U10-SF? The U10-SF provides the tools and tech- nologies that allow for the rapid and effi- cient development of a wide variety of embedded fingerprint solutions where high quality, rugged design, and afford- ability are key factors. It is the world's smallest program- mable optical fingerprint module of its kind and is FBI certified for image qual- ity set by the FIPS 201, PIV and Mobile ID FAP 10 specifications. With high image quality, you can be assured of greater accuracy and reliability which is especially needed for sensitive and secure applications. What's inside the module? The core of the U10-SF sen- sor module is the U10, a rugged, high image quality optical fingerprint sensor. This sensor also features an integrated Single Board Computer that contains a 1 GHz CPU, a fully program- mable Linux system, SecuGen's fingerprint match- ing SDK, and OpenSSL Cryptographic libraries. The template extraction and matching algorithms that run on the device are NIST MINEX cer- tified. All of this power and functionality is packed into an ultra-slim profile not more than 12mm in thickness. What does this mean for OEMs? We have always focused on delivering to our OEM partners the tools they need to compete successfully in this highly com- petitive industry. The U10-SF is a perfect example of this focus, as our team has worked long and hard on this product, to achieve three goals: to reduce the size of the sensor to our smallest ever; to merge a Single Board Computer with the fingerprint sensor module and embed an open Linux development envi- ronment; and, to drive the final product down to the lowest price in its class. Altogether, this resulted in a world class OEM sensor that's unique in the industry and a major breakthrough that our OEM partners have been asking for and expecting us to deliver. For more information, go to www.secugen .com or email sales@secugen.com. Move Marketing Forward with Innovations from USPS In the past, marketers targeted broad demographics, blanketing them with their brand messaging and hoping for conversions. More recently, digital retargeting technology has taken over, allowing mar- keters to precisely reach interested shop- pers with effective messages at optimal times. Consumers, however, have evolved beyond these methods. A report from eMarketer found that one in four U.S. internet users have ad-blocking services in place, helping them ignore digitally retargeted messages. A number of marketing innovations – some of which were developed by the U.S. Postal Service ® – are helping busi- nesses reach qualified customers in a meaningful and memorable way by using data intelligence. These four innovations blend the precision and power of digital media with the effectiveness of physical mail: Retargeted Direct Mail Incorporate retargeting into direct mail to rekindle a customer's interest in a less invasive manner that spans multiple channels. Using programmatic algo- rithms and machine learning, retargeted direct mail gives a business the opportu- nity to send simple, personalized mail to a customer based on the customer's inter- actions online. The targeting message is timely, too, typically arriving within 24 to 48 hours of their initial action. Informed Delivery ® Turn a standard direct mail campaign into an interactive omni-channel one. The Informed Delivery feature lets users pre- view their mail before it arrives in an email, app or online dashboard. In the preview, consumers also gain access to digital ride-along content that drives them to a company's website or other digital channel. These users then have multiple distinct opportunities to take action – from their inbox to their mailbox. Informed Visibility ® Coordinate campaign efforts and enable synchronicity between digital and physi- cal efforts by leveraging near-real time tracking for mail deliveries. The Informed Visibility feature offers track- ing data that marketers can use to sync digital campaigns (such as banners, social ads, emails and more) with their mail campaigns. This way, they can reconnect with consumers shortly after they receive a physical mailpiece. Aligning campaigns across multiple channels helps businesses reach prospects at the right time and frequency for optimal conversion. Digitally Enhanced Mail Add a digital layer to a physical direct mailpiece to spark curiosity and lead prospective customers directly to a busi- ness's digital channels. Using scannable QR codes, connected NFC chips or tech- nology like augmented or virtual reality, businesses can add a layer of interest to physical mail that draws in a consumer. On top of that, each of these can then lead a recipient to a specific digital channel where they can continue to interact with the brand. As modern marketing moves and changes, businesses can benefit from thoughtful and creative campaign ele- ments. These innovations can help power successful omni-channel campaigns and prepare marketers for what's next. For more information, go to www.usps.com. temperature. Interconnect options include 1 5/8 EIA flange and 7/16 con- nectors. Solder clamp termination style is used for all connector types to ensure optimum performance at high power lev- els. 1 5/8 and 7/8 EIA flange designs are also available for use with its established 4806 cable. With proven power handling of 17KW at 13.56MHz, 3KW at 1GHz and a range of interconnect options avail- able, 4806 is an increasingly popular selection for broadcast transmission sys- tems. IW 50Ω cables are used in custom configurations for high performance audio applications. Multi-coax compos- ites using stranded center conductor cables are employed due to extremely low attenuation achieved by its low den- sity PTFE proprietary lamination process and silver plated copper conductor and double shield design. Founded in 1970, Insulated Wire, Inc. developed a unique PTFE lamination process and applied it to the manufactur- ing of wire and cable. This process allowed IW to manufacture products of unprecedented reliability along with smaller diameters. Combining the lami- nation process with a patented shield design allowed IW to become one of the leaders in low loss microwave transmis- sion lines utilizing both solid and expanded PTFE dielectrics. In 1988, IW expanded its operations and created the IW Microwave Products Division, which offers a wide range of microwave cable assemblies that operate from the low MHz to 70GHz in frequency. These cables, coupled with a broad array of connectors, allow IW to create custom IW (Cont'd. from p. 1) assemblies for both military and com- mercial applications. IW strives to stay ahead of the ever- changing military/commercial microwave markets by implementing new products and processes. These include cables with stable phase perform- ance over both temperature and flexure, Tuf-Flex™ cables which offer compres- sion resistance up to 250 pounds per lin- ear inch, polyurethane jacketed cables for low smoke/zero halogen applications and stranded center conductor cable for increased flexibility. Its high perform- ance 75Ω cables are being used in the video tracking and surveillance areas of UAVs, and satellite Launch Vehicles. IW has developed special procedures to work with the increasing demand for smaller cables and connectors without compromising performance. IW's engineering staff can help with questions that may occur during any phase of a project. This includes assis- tance for cable/connector configuration in racks, 'black boxes' and other systems where transmission line performance is critical, specialized custom designs and anything in between. IW can also be on- site to help with cable routing and instal- lation. Engineering support is also avail- able for optimal cable/connector selec- tion for unique applications. IW operates two facilities. Headquarters and cable manufacturing are located in Bayport, New York, and the Microwave Products Division, responsible for the production and sale of all microwave assemblies, is located in Bethel, Connecticut. For more information, go to www .iw-microwave.com, call 203.791.1999 or email sales@iw-microwave.com. Air Comm's most popular radios for its production industry customers are the Titan Radio products. Titan Radio's pop- ularity is due in large part to Titan Radio's innovative 18 bank charger. Titan Radio is the exclusive manufactur- er of the economic and efficient 18 bank charger, which allows customers to easily transport and charge up to 18 radios. Titan Radio also offers six and 12 bank packages, including one accessory per radio and carrying case, starting at Air Comm (Cont'd. from p. 1) $1,399. Many customers also choose to take advantage of Air Comm's radio rental options. Several musical artists and bands rent radios from Air Comm's large rental fleet, but you do not have to be a large touring group to benefit from Air Comm's competitive rentals. Air Comm rents any number of radios for a range of short term and long term contracts. Rental radios start at only $1.00 per day. For more information, go to www.air commradio.com or call 866.886.3767.