Issue link: http://osercommunicationsgroup.uberflip.com/i/1235196
Unity Intercom is a groundbreaking production intercom system that is currently in use by many high-end broadcasters as well as small- scale production companies. Unity Intercom has been used at the Super Bowl, the World Cup, both the Summer and Winter Olympics and many more. Unity is prized for its ease of use and flexible imple- mentation abilities, as well as the fact that Unity is a software solu- tion that runs on the devices that you already own. Unity Intercom features include: up to 128 PL channels and 64 individual groups; private off-PL direct user-to-user communication capability; 64 external program feed/mix-minus channels; flexible audio I/O to seamlessly integrate Unity Intercom audio with external Com systems; accessible from anywhere in the world with an Internet connection; supports input tally from a variety of video switching and contact-closure sources; full user adjustable IFB functionality; and broadcast quality audio allows intercom traffic to be taken 'to air.' Unity Intercom: A Cost-Effective Standalone Intercom Solution An interview with Greg Macchia, Vice President Sales and Operations, Americas, SimplyLive. BSD: Tell our readers what they can expect from SimplyLive. GM: There continues to be change in the industry around IP, live streaming (OTT), the cloud and UHD. While our customers are thinking about this technology, they come to us for solutions. The multi-camera production industry is still heavily hardware based, but we believe the future is software and flexible solutions. That's what we do. We've built our technology not on hardware, but on software for live production, replay, audio and graphics with the flexibility to be run from the venue, a data center or from the cloud. BSD: Can you give some examples of the challenges that sports broadcasters face? When researching a possible purchase, consumers are known to use a mix of online and offline channels. In response, business- es are beginning to expand their tactics to reach consumers where they are, on- and offline. But beyond just reaching customers on both digital and direct media channels, marketers must also synchronize and align campaign exposures to encourage action at the optimal time. With supportive technology, such as the Informed Visibility ® feature from the U.S. Postal Service ® , businesses can bridge the gap between messages seen digitally on screen and physically in hand. This feature applies near–real time tracking data to direct-mail deliveries, allow- ing marketers the ability to determine the anticipated day of delivery to a prospective customer. An interview with Larry O'Connor, Chief Executive Officer and Founder, OWC. BSD: You founded OWC 31 years ago, and you've been Chief Executive Officer since day one. It seems like you've enhanced your focus on professional users in recent years, like audio and video pros and Hollywood production crews, in addition to everyday Mac and PC users. What is driving that? LO: It's true that the professional creator community has grown to become a major part of our business today, and they are the inspiration for many of our next-generation products. The rationale is pretty simple. If we design and develop hardware and soft- ware to meet the demands at the very high end of the market, we know it will exceed the needs of the typical user. That said, we are very focused on both segments, as well Continued on Page 21 Continued on Page 21 Broadcasters Need Flexible Solutions Boost Omni-Channel Marketing Using Informed Visibility Data What's Driving OWC Forward Continued on Page 21 Continued on Page 21 Oser Communications Group Las Vegas Monday, April 20, 2020 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NAB