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Kitchenware News & Housewares Review Show Daily 7 5 Saturday, March 14, 2020 JP: We know today's consumers are smart, savvy and that they crave creativi- ty. Brother has met this challenge by designing machines that deliver today's hottest technology to allow enthusiasts to create what they want with the greatest of ease, as well as at a price that is afford- able. KNSD: Why should sewing enthusiasts choose Brother? JP: Brother offers today's enthusiasts cutting-edge innovation and technology, complemented by industry-first features that bring sewing, quilting and embroi- dery to life. Our beginner and intermedi- ate machines offer users advanced fea- tures at an affordable price. Plus, our advanced technology is so easy to use that enthusiasts at all skill levels can cre- ate their projects with ease. Brother puts the fun factor back into sewing while tak- ing the guesswork out of every stitch. KNSD: How does Brother stand out among the rest? JP: Brother holds exclusive license agreements to some of today's most popular and sought-after designs, which include Star Wars, Marvel and Disney, among others. Our iBroidery designs, combined with our built-in features, open a world of virtually end- less design possibilities. And it is worth noting that Brother has been awarded the Women's Choice Award for the past two years! KNSD: How is Brother tapping into Brother International (Cont'd. from p. 1) today's industry trends? JP: With embroidery topping the charts as one of today's hottest trends, Brother has designed a versatile lineup of combi- nation and embroidery-only machines that are taking the embroidery world by storm. At Brother, we not only make it easy for enthusiasts to personalize their favorite projects, but we've also taken the guesswork out of embroidery with features that are true gamechangers in the industry. KNSD: Why should beginning sewers choose Brother? JP: With more than 100 years under its belt, Brother stands for quality, reliability and – best of all – ease of use. We thrive on introducing the craft of sewing to the younger generation. What better way to accomplish this than by designing machines that are fun, affordable and easy to use? Brother has covered all the bases to ensure no matter what their skill level might be, our customers have the comfort factor in knowing our machines will be their creative partners every step of the way. KNSD: How does Brother ensure peace of mind in the quality of its machines? JP: We are proud to say that Brother owns its own factories. Our products are developed and designed by our team of Brother employees to ensure quality con- trol every step of the way. This peace of mind is passed on to our loyal customers, giving them the reassurance they desire. For more information, visit www .brothersews.com. KNSD: Where are you focusing the majority of your attention? AZ: My primary focus has been to improve our internal processes in order to better respond to the needs of our cus- tomers and consumers by streamlining operations to maximize our efficiency and to find cost opportunities. Integrating our kitchenware and cleaning divisions together two years ago was a major mile- stone in the evolution of this company. We can better leverage this joining of forces by taking full advantage of all the resources and talent that we have on both sides of the business. Our kitchenware and cleaning divisions have years of experi- ence in their fields, so it is our own people who will help us grow to our full potential. KNSD: What is Bradshaw's competitive advantage? AZ: With our incredibly diverse portfo- lio of brands that covers almost every housewares category, the breadth of choices that we can offer our consumers differentiates us from our competitors at Bradshaw Home (Cont'd. from p. 1) the POS level. Our programs maintain competitive pricing, and we offer promo- tional ideas to support them; we feel our strength lies in having all the answers under one roof. KNSD: Can you give our readers a pre- view of what will be new from Bradshaw Home this year? AZ: I'm very excited about some innova- tive cleaning products we'll be introduc- ing to the marketplace this year that will represent some major opportunities for us. We will be launching a new eco-conscious cleaning system called Infuse that will feature a refillable spray mop, using a non-toxic cartridge that is supplied to con- sumers through an exchange subscription service. The Infuse system is designed to reduce single-use plastic containers and provide a non-toxic way to clean. We are exhibiting both our cleaning and kitchenware divisions at this year's show, with booths displaying our full range of products. For more information, stop by booths #S1837, #S1843, #N6500 and #N6700. Learn more at www.goodcook.com. new items is the Body Dryer. This trendy bathroom accessory replaces typical tow- els, drying you off with compressed ion- ized, sanitized air. Hot and cool settings allow users to optimize the product to their tastes and climates, and the drying process takes only about 30 seconds. It's around the size of an average bathroom scale, making it perfect to fit in any space. It also promotes sustainability, reducing a household's carbon footprint by eliminating the need to constantly wash towels. Another new product from Viatek is the new and improved high-tech Pedispa Callus Remover. USB rechargeable, and boasting three different heads, the Pedispa tackles even the roughest parts of your feet with smooth, gentle preci- sion. Even those with the most stubborn calluses will be left with soft, sexy feet. The unquestionable functionality of this irreplaceable personal care item is wrapped together with a sleek, shim- mering exterior, further bolstering its classy appeal. Viatek's Ting Toothbrush is the next level in dental hygiene. Its design is both minimalistic and elegant, making it an instant standout among its peers. Battery- operated, its Dupont bristles stroke your teeth 24,000 times per minute, ensuring that every inch of your mouth is scoured to perfection. There's also a tongue scraper on the back of the brush's head, tailored to tackle the toughest of bacteria. Viatek (Cont'd. from p. 1) The battery is easy to replace, and its IPX7 compliance guarantees water immersion safety. Made to be both effec- tive and affordable, you'll get top-of-the- line dental care for a fraction of the usual cost. The Disposable Cutting Board is another breathtakingly sustainable item that's sure to change how you cook. It eliminates the need for that big, bulky cutting board that's clog- ging your counter space, replacing it with a flexible sheet that can easily be cut and cut on. The material is strong enough for you to slice meat and pro- duce on, yet gentle enough to not dull or wear out knives. It's also drip- and mess-free, making it perfect for food preparation on-the-go. Add in the fact that it can be recycled, and you have a kitchen appliance that's both utensil and eco-friendly. These are just a few of the top-shelf new items that Viatek Consumer Products Group is bringing to market in 2020. With the company's accelerated growth, continued search for the latest consumer trends and already extensive product line, Viatek is sure to provide the product for every niche of your life. If you'd like to see firsthand the enticing inventions in the company's catalog, visit Viatek at the show. For more information, go to www.viatekproducts.com, call 423.402.9010, email cs@viatek.com or stop by booth #L11147. Products is a world-wide leading design- er, manufacturer and marketer of unique, high quality bath and shower organiza- tion products for the world's homes. We are best recognized for pioneering the shower dispenser category and for our award-winning product, The Dispenser™, an innovative shower organizer that eliminates shower bottle clutter, provides push-button conven- ience, reduces waste and helps con- sumers save money. Over the years, we expanded our product offering to address the growing need for bathroom organiza- tion and products that simplify our lives. Today, our innovative solutions and the Better Living Brand can be found in many countries around the globe. KNSD: To what do you attribute your company's success? CC: As we enter the next decade and approach our 30th year in business, cre- ating innovative products that 'Make Life a Little Easier' has always been the cornerstone of our business. We strive to enrich lives and make every day better, beautiful and organized. Through pas- sion, teamwork and excellence, we think smart and create clever, purposeful houseware solutions that deliver dis- cernible value and convenience. Our entrepreneurial culture allows us to quickly react to changing market condi- tions and respond to the demands of our retail partners. KNSD: Why does it make sense to part- ner with Better Living Products? CC: We are competitively positioned to Better Living (Cont'd. from p. 1) offer our retail partners unique high-qual- ity products that generate new incremen- tal sales and profits. Through 100 percent concentration on bath and shower organ- ization, our company has been able to identify everyday pain points that con- sumers experience during their regular bathroom regimens. With a passion for innovation, design experience and engi- neering know-how, our retail partners recognize us for creating cool, cutting- edge trailblazing solutions that in turn become distinct, revolutionary cate- gories. Our products are in demand and retailers want to partner with us as we deliver value, quality and a high level of service. KNSD: What's new and exciting this year? CC: This year, we've looked at trends and listened to our retail partners lead- ing us to introduce bathroom products in a Matte Black finish, which are fea- tured in our booth. Our hottest product is the SMART 4 Multi-Purpose Bathroom Stool. A versatile and innova- tive upgrade for the bathroom. It's a step stool, a foot stool, a squatting stool and a bathtub stool all-in-one. We con- tinue to be the authority in toilet squeegees, pioneering this category in North America with our LOOEEGEE and LOOEEZ models. As with our rein- vention of the toilet brush category, our goal is to identify product opportunities and create alternatives that are sustain- able, in turn minimizing our eco-foot- print on this earth. For more information, go to www .betterlivingproductsusa.com, call 800.487.3300 or stop by booth #N7735.