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Kitchenware News & Housewares Review Show Daily 6 5 Saturday, March 14, 2020 Cleaning Made Faster & Easier with Hurricane Spin Mop Introduced over a decade ago, the Viatek Hurricane Spin Mop has become one of the company's most successful product lines. Proving that infomercial products are more than just seasonal gimmicks, the Spin Mop continues to make cleaning faster and easier in 2020. From its first demo, the Hurricane Spin Mop gave consumers a firsthand look at how it could help take the hassle out of keeping their floors spotless. Unprecedented for a consumer goods company, Viatek would take to heart requests concerning the product's functionality. Interchangeable mop heads, wheels on the bucket, a larger variety of colors and a less spacious design were soon added to the growing product line. The line currently consists of the 360 Slide Spin Mop and the 360 Stack Spin Mop. Both of these amazing products dry their respective mops at over 300 spins per minute, feature col- lapsible buckets to maximize storage potential, and have washable, reusable mop heads. The absorbent heads also attract any and all bits of dust, dirt and dander, leaving floor- boards with a spotless, shim- mering sheen. Spin Mop and Viatek are the results of the creativity of Lou Lentine, Founder and cur- rent Chairman of Viatek. This year he introduced a new pres- ident, Chad Neuendorf, to help continue the company's current path of success. Together, they aim to discover more life-changing products for a contin- ually diversifying consumer market, while also expanding upon existing suc- cess stories like the Hurricane Spin Mop. Working with customers, retailers and factories is what makes Viatek a great product devel- opment company. The compa- ny is known for introducing new gadgets year after year. These range from home and auto, pet and a wide range of surge protectors. Visit Viatek's booth #L11147, in Lakeside Center, to get a hands-on look at all that Viatek has to offer, including the latest version of the Hurricane Spin Mop. For more information, go to www .viatekproducts.com, call 423.402.9010, email cs@viatek.com or stop by booth #L11147. madesmart Celebrates 30 Years of Organization By Gabrielle Montes, Marketing Coordinator, madesmart ® At 25 years old, when Devee Joy McNally invented the Original Junk Drawer Organizer ® , she was confident that her idea would be a success. What she never anticipated was that such a simple idea could lead to a 30-year jour- ney that would allow her the opportunity to impact the future of home organization and grow to become an industry-leading business. In 1990, the organizational house- wares category was small and limited, featuring little more than basic organizers for cooking tools or silverware. The cre- ation and success of the Original Junk Drawer Organizer swiftly ignited McNally's entrepreneurship and advanced the growth of the home organi- zation category as a whole. While designs and consumer needs may change over the years, our values of quality, function, style and affordability remain deeply rooted in the foundation of everything madesmart creates. From our simple bins and organizers to complex innovations like the new Drying Stone™ Collection, these values are threaded throughout. "As unexpected as it was, I could not be more grateful, as it's been easy to take pride in owning this company all these years," she reflects. "Still there are moments I think to myself, wow, it started with a junk drawer organ- izer, then all this hap- pened." Today, the Original Junk Drawer Organizer has become more than just a product. "It has become a catalyst for growth and development," says McNally, "not only for our designs, but for myself and my team. Of this I am deeply proud." With so many paths in organization to explore, madesmart still has a long way to go. This year, we are honored and humbled to be celebrating 30 years of organization. Visit us at our new booth location, #N7737, to see the latest innovations in home organization, including our state-of-the-art Drying Stone Collection, and a few brand-new renditions of the product that started it all, the Original Junk Drawer Organizer. For more information, stop by booth #N7737, go to www.madesmart.com, email info@madesmart.com, call 651.695.8550 and follow @madesmart on Instagram. Michael Graves Design Makes Continued Impact with New Product Lines Michael Graves Design is an award- winning design firm with a rich history in product design and architecture since its inception in 1964. Established by AIA Gold Medalist Michael Graves, the firm has continued to make refined and innovative designs that elevate every- day objects with purpose and personali- ty. With this inspiring legacy, MGD's historic products will forever be remem- bered in the prestigious Henry Ford Museum of American Innovation. The brand will have its extensive product design archive as a part of the museum's permanent collection. A selection of 21 artifacts from the Michael Graves archive are currently now on display in Dearborn, Michigan, with plans for both permanent and temporary exhibits for the future. The Michael Graves Archive con- sists of over 2,500 pieces that span the brand's 39-year history and impact on the worlds of art, culture, design and com- merce. This will also include representa- tion of partnerships with other brands, such as Alessi, Target, Stryker, Disney, Steuben, Swid Powell, Sunar, Lenox, Dansk, Duravit, Dornbracht and more. "We wanted to find a partner that would enable current and future gener- ations to discover the positive impact design has on society and to cel- ebrate the contribution to design history made by Michael Graves and our firm," said Rob Van Varick, Principal, MGD. While The Henry Ford preserves its history, MGD is look- ing towards the future. This includes the presentation of its new line of house- wares with HDS Trading at the show in booth #N6346. Known for well designed, innovative products, MGD's new line will include kitchen gadgets, kitchen organization, food storage, pantryware and accessories. The col- lection will feature classic MGD designs as well as new items, featuring its iconic colors and attention to detail. The brand continues to make its impact on the design world with its new product lines, including kitchen, bath, cosmetic storage and more. With its recent appointment of Earthbound, a leading brand growth company, people can look forward to MGD's continued impact on the contemporary design world. To see a preview of the new housewares line, visit HDS Trading at booth #N6346. High-Quality Kitchen Tools from GEFU The German kitchen tool specialist GEFU offers just about everything for enthusiastic culinary artists for every occasion and event, from Sunday brunch to barbecues for the whole family, from preserving food to removing apple cores, from steaming to baking, from breakfast to dinner and everything in between. Home chefs and gourmets will not only find everything they need in GEFU's extensive range, but they can also get inspiration from new ideas and theme- related possibilities. GEFU's high-quality kitchen tools are always recognizable by their excel- lent functionality, first-class quality and emotionally appealing design. The com- pany is passionate about engineering and its mission is to make kitchen tools more efficient, more beautiful and more fun to use. GEFU's top highlights for 2020 are the X-Plosion ® , a unique range of spice mills and spice tools, its new sustainable products and clever sales promotion ideas for its trade partners. X-Plosion products are perfect to release the pure aromapower from salt, pepper, spices and herbs. The complete X-Plosion range includes a series of exciting new designer mills, a chile cut- ter, beautiful spice containers and an ele- gant mortar made from black granite. The innovative spice mills with CYCLONE ® technology are engineered by GEFU in collaboration with the award-winning Berlin designers invivo design. With CYCLONE, mills crush and grind salt crystals and pepper- corns faster, more easily and up to six times more efficiently than standard mills. The extra- large CYCLONE grinding mechanism is made of high- performance ceramics for extremely precise grinding. GEFU also added a unique external grinding adjustment with up to 16 different grinding degrees – from extra fine to very coarse. Also new for 2020 is GEFU's expanded range of green products for a mobile society. All products are made from high quality materials to increase their durability and longevity. GEFU products can be used for many years, and will help to reduce plastic waste, and are there- fore much more environ- mentally friendly than sin- gle use products. In order to assist GEFU's trade partners to attract more customers and increase sales, the company will also present new dis- plays for instore use and for shop windows. GEFU: Discover your culinary artistry. For more information, go to www.gefu.com or stop by booth #N7908.