Oser Communications Group

PMA19.Oct17

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Produce Show Daily Thursday, October 17, 2019 2 2 ERC Adapts and Adjusts Services to Customer Needs To Alberto Harfusch, Vice President of ERC Trade LP, growing isn't a business, it is a way of life. The company, which was founded in 1987 and is located in San Luis, Arizona, is family-owned with growing operations in five different regions of Mexico, utilizing a total of 9,200 acres of productive land. ERC's business organization is a fully vertical-integrated model, which adds to the company's value proposition by allowing it to be as nimble as possi- ble and react to the ever-changing mar- kets while fostering a long-term rela- tionship with customers. ERC strives for the highest quality and compliance stan- dards and works to exceed the expecta- tions of its customers in the U.S., Canada and Europe. The company incorporates good manufacturing prac- tices based in teamwork, continuous improvement of its plant along with a three-way communication between direction, management and the produc- tion team. Harfusch says the company has both intangible and practical reasons for attending the show. It would like to uti- lize the show to thank its customers for placing trust in ERC as well as to show- case its organic line by complementing it with the addition of asparagus and watermelons, while on core items, the compa- ny is including cauli- flower. While at the show, ERC also intends to con- tinue promoting sustainable initiatives with potential customers and business partners and create new relationships to develop a win-win environment. The company takes pride in family values, which then translates into the way ERC does business. ERC strives to take care of its customers while being responsible to its growers. This business belief ensures that the company will have excellent sustainability – not only cur- rently, but also for years to come. The company is expand- ing its brand by serv- icing business part- ners in distribution and food service, as well as with regional and national retailers. As a grower-packer-shipper-mar- keter, ERC is able to streamline the pro- duction process by eliminating interme- diaries and maximizing returns for cus- tomers. The company continually adapts and customizes according to its cus- tomers' needs. For more information, visit booth #1447, go to www.ercproduce.com or call 619.915.0570. Fresh Origins Mini Herb, Flower & Fruit Crystals Fresh Origins' Mini Herb, Flower & Fruit Crystals ® are the most innovative choice for all mixologists, pastry chefs and tea/coffee enthusiasts. Mini Crystals are fine granules of flavored sugar that make the perfect glass rimmers and desserts, lattes and foam tea dusters. Unlike other glass rimmers, Fresh Origins Mini Crystals are all-natural with authentic flavors. They are made with whole flowers, herbs or fruit that are hand harvested at the peak of fresh- ness and combined with pure cane sugar. Their vibrant colors and flavors have no added preservatives, coloring or flavoring. Mini Crystals are a clean- label product and kosher certified. They provide fantastic crunchy textures and prominent flavors to any drink recipe or dessert. There are ten available fla- vors: Basil, Cilantro, Cranberry, Fennel, Ginger, Habanero, Hibiscus, Mint, Pumpkin Spice and Rose. Just like the original Herb, Flower & Fruit Crystals, but with a finer granule, these unique Mini Crystals are perfect for inspir- ing forward-thinking mixologists. The Mini Crystals can even be tossed into a cocktail and used as a flavorful ingredient and a splash of color. They look stunning at the bottom of the glass and stay semi- crunchy to be savored in the last sip. Recommendations Mini Mint Crystals are the perfect glass rimmer for signature mojitos. Rim an exotic citrus cocktail with the bright yellow Mini Fennel Crystals. Savory and sweet Mini Basil Crystals pair well with strawberry and lemon drinks. Vibrant pink Mini Rose Crystals are a beautiful and romantic glass rimmer for champagne cocktails. For more information, visit booth #4180 or go to www.freshorigins.com. Buddy Fruits Celebrates Tasteful Redesign, Impressive Reformulation This year, Buddy Fruits is celebrating a decade of healthy snacking with Buddy Fruits' delicious fruit puree pouches, loved by children and families alike. To highlight this milestone, the company has designed a brand-new pouch to comple- ment the reformulation of its beloved, all-natural recipe. Buddy Fruits knows fruit is perfectly good by nature. That's why its fruit-first recipe is clean and simple, using only the highest quality ingredients and superior processing standards. The fruit is sealed in BPA-free, preformed pouches that limit the risk of air exposure and allows the fruit's natural sweetness and fresh- ness to shine through, without anything added in the process. Each of Buddy Fruits' products is made without any preservatives, concentrates, colorings, artificial flavors or corn syrup. That means minimal processing and zero grams of added sugar. Buddy Fruits is certified by the Non- GMO Project and Smart Snack compli- ant. Its products are also allergen free, and contain no dairy, no gluten and no nuts, making it a safe option for most children who love apple sauce. This season, Buddy Fruits is excited to expand its exclusive 3.2-ounce pouch- es to retailers across the country. Perfect for on the go snacking, the lunch box and meals are the ideal healthy option, great for any time of the day. In addition to this convenient packaging size, the modern redesign also features uplift- ing words of encouragement so kids don't ever forget how awesome they are. New, playful illustrations are sure to make kids smile as they enjoy the freshest, purest products possible from Buddy Fruits. Buddy Fruits aims to help nationwide retailers meet the demand of supplying their communities with the healthiest snack options possi- ble, while also encouraging less food waste at home and schools alike. Its pouches are shelf stable with a 12- month shelf life for reduced waste and shrink and they do not require refriger- ation. Parents can feel great about giving their children Buddy Fruits, not only because of the natural fruit health bene- fits. Buddy Fruits is also the only fruit puree pouch brand that pledges to help others. Through its "Be a Buddy" program, Buddy Fruits works with its communi- ties to champion friend- ship and healthy eating while supporting causes that make the world a more inclusive and friend- lier place, including initiatives against bullying. The company kicked off this program by donating "Buddy Benches" to elementary schools near its headquar- ters in Mount Jackson, Virginia. Buddy Fruits is thrilled about expanding its dis- tribution platforms in October 2019 as it continues to broaden its Buddy Fruits communities. Visit Buddy Fruits at booth #2213. For more information, email sales@buddy fruits.com or go to www.buddyfruits.com. Bella Rosa Takes a Bow at Fancy Food Show Schuman Cheese relaunched off one of its long-standing but lesser-known brands this year at the Summer Fancy Food Show. Bella Rosa, an entertaining- friendly line offered previously in limited distribution, will now be available on a national scale. Vibrant packaging and a new brand platform accompany Bella Rosa's nation- al rollout. Fresh, modern iconography complements packaging with a progres- sive, differentiating color palette that reflects the premium brand. At a glance, shoppers can identify whether the cheese they're selecting is shaved, shredded or grated, reinforcing a brand promise that emphasizes simplicity: "Good to Go. Real cheese ready for any dish so you can entertain with ease." "The Good to Go statement is high- lighted on the package to let people know Bella Rosa has the quality they want, and that we help them enjoy the occasion they're shopping for," said Jim Low, Executive Vice President of Sales and Marketing, Schuman Cheese. "They'll spend less time prepping, and more time in the moment and present for life." The Bella Rosa line also delivers on the True Cheese guarantee, which Schuman Cheese created to assure con- sumers that what they're getting is always the highest quality cheese; no fillers, no additives, just pure, 100 per- cent cow's milk, free of hormones. Product Selection New to the Bella Rosa line is a pair of snack format products, aptly named Snacks to Go. Offered in two flavor com- binations, each tray offers superior quality all-natural cheddar cheese, premium sea- salted roasted nuts and juicy dried cran- berries. Snacks to Go will be offered in 16-count display-ready cases. Suggested retail price for each package is $1.33. A staple of the Bella Rosa line is a series of cheese trays featuring collec- tions of sliced cheeses ready to serve a crowd. Each selection has been curated with entertaining in mind and can be offered on its own as a party snack or as a flavorful addition to a sandwich station. The Bella Rosa European Cheese Selection includes Irish Cheddar, Dutch Gouda, Danish Havarti and German Swiss. Two Party Trays are also available; one features Cheddar, Swiss, Colby Jack and Pepper Jack, while the other includes Aged Cheddar, Swiss, Havarti and Gouda. Suggested retail prices for the 16- ounce trays range from $7.99 to $9.99. Single cheese varieties include Bella Rosa Shaved Parmesan, Bella Rosa Shredded Parmesan, Bella Rosa Shredded Asiago and Bella Rosa Grated Romano. Each of the 5-ounce cups car- ries a suggested retail price of $3.69. All items in the new Bella Rosa line are now available for retail and club orders.

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