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Chain Drugstore Daily 3 3 Sunday, April 28, 2019 For people with sensitive skin, some commonly found skincare ingredients can cause negative reactions. That's why what isn't in this lotion is almost as important as what is. Formulated for extreme gen- tleness, Remedy Dermatology Series Lotion contains none of the ingredients listed on the North American 80 Comprehensive Series List (NAC 80) of possible allergens. That means it has no aloe, parabens, phthalates or fragrances that are commonly used in other skincare products. This new product comes from Medline Remedy ® , the No. 1 brand of skincare in the medical field. The compa- ny's skincare experts formulate high per- formance moisturizing lotions, creams, Skincare (Cont'd. from p. 1) cleansers and barriers for the entire con- tinuum of medical care. In the field of incontinence care at long-term care facil- ities, where skincare faces some of its most difficult challenges, Medline Remedy is the standard by which other skincare products are judged. Now, Medline is bringing this deep expertise to the retail market with Remedy Dermatology Series Moisturizing Lotion. It was recently launched at retail in March of 2019. The packaging is designed to stand out from other therapeutic lotions on shelf, high- lighting the effectiveness and gentle, botanical formula. Available sizes include 3-ounce, 8-ounce and 12-ounce bottles. For more information, go to booth #532 or visit www.medline.com. Simple Mills Introduces 6-Count Almond Flour Cracker Snack Pack Good-for-you cracker snacking is in the bag with Simple Mills' new Fine Ground Sea Salt Almond Flour Cracker Snack Pack, containing six single-serve pack- ages of the top-selling SKU in the com- pany's popular almond flour cracker line. The vegan, paleo-friendly crackers con- tain just eight clean ingredients – includ- ing a proprietary base-flour blend of almonds, sunflower seeds and flax seeds plus tapioca starch, cassava flour, organic sunflower oil, sea salt, organic onion, organic garlic and rosemary extract – with no gluten, grain, soy, corn, dairy, GMOs, gums, emulsifiers or other artifi- cial flavors or fillers. It's the latest addition to a Simple Mills portfolio that also includes eight baking mixes, six almond flour cracker flavors, four sprouted seed cracker vari- eties, four crunchy cookies, four soft baked cookies and two frostings – all cre- ated with the same clean-food principles. Distributed in 12,000-plus grocery stores from Whole Foods to Kroger and Target, the brand has also earned broad recognition ranging from a Chicago Innovation Award and a "Fab Five" rating on Instacart as one of the top trending food products in 2017, to product awards from Good Housekeeping, Prevention, Self, Clean Eating, Delicious Living, Paleo Magazine, Yoga Journal and more. In addition, company Founder and Chief Executive Officer Katlin Smith has been recognized in the Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer Top Woman in Grocery com- petitions. The company's goal: to provide simple, wholesome, convenient foods that taste great; eliminate processed, artificial, GMO, high-carbohydrate, nutrition-empty ingredients; and both support and encourage healthy eating habits. For more information, go to www .simplemills.com. Wally's Natural and Ear Care Innovation By Dan Fox, General Manager, Wally's Natural Finally, there's innovation in the ear care industry that is stimulating a response in consumers nationwide. The average per- son usually only goes to the ear care aisle to fix a problem like an ear ache, but now the ear care industry is providing more items and opportunities to shop in the ear aisle. Not only are new ear products being created, giving customers more options to choose from, but now with the new FDA regulation, hearing aids will be sold over the counter which will bring a consistent crowd to the ear aisle like never before. The ear care aisle will soon be a destination rather than a one-stop- shop. We have an ear care product that sparks the curiosity of people around the country. Wally's Natural Ear Candles are a wonderful holistic relaxation device that is used to melt away stress and daily frustrations. Our Ear Candles come with a worry free, no drip filter and an easy to light edge so you can fully immerse yourself in this relaxing experience. Wally's Natural Ear Candles are offered for sale in multiple locations by a major national retailer and have had a massive 170 percent sales increase in the last year. Wally's Natural has been making Ear Candles for over 35 years and is now a top five ear care product. Wally's Natural introduces its newest product, Kids Ear Scrub, which is an advanced ear cleaning cre- ation that benefits the whole family. Kids Ear Scrub is the new and safe way for kids to clean their own ears. The soft sponge is designed to not enter too far into the ear, while Wally's Natural powerful yet gentle ear wash formula breaks down dirt and oils naturally. Clean the wax and oils in ears without the fear of harming the ear drum. For more information, go to www.wallysnatural.com or call 800.215.1566. Natural Personal Care for People Who Care, Personally It's not about riding the latest fad. Natural personal care is absolutely one of the fastest growing segments in the mar- ket. But that doesn't make it a fad, it makes it a trend – and a strong one at that. The "fad," according to WooBamboo, is unnatural personal care, and that fad is beginning to see its end. "People are caring about what they put in their mouth. They're caring about what they're putting in and on their bod- ies. The world is waking up. It's a smarter marketplace out there, and that's fantastic," says Christopher Fous, co- Founder of WooBamboo. His company doesn't refer to itself as an oral care brand. "We're in the inspira- tion business, and business is good," Fous says. The company claims that its prod- ucts (bamboo toothbrushes, biodegrad- able floss and brand new natural tooth- pastes) are designed to inspire the world to be more eco-friendly and more aware of the products they use, promoting mak- ing smaller changes every day toward a cleaner, healthier family and planet. Now in its fifth year, WooBamboo products can be found in just under 14,000 stores worldwide, proving that not only can natural oral care products compete in a plastic-filled marketplace, but hold their own on so many store shelves. "Any store looking to expand their oral care section with naturals has an easy solution. Our entire line is created to be the most retail-friendly/eco-friendly hybrid. We care, and we think it shows. Because of this, consumers who care are drawn to our stuff. We're good people making good products that not only clean your smile, but your conscience, as well. It's a no brainer, and as natural as it gets, while still appealing to the mass consumer," says Fous. WooBamboo offers bamboo toothbrushes in multiple styles for adults, kids and even pets, along with biodegradable silk dental floss and a brand new line of delicious, natural toothpastes in flavors for adults and children. The style is fun, the brand is cool and the company just wants to innovate, inspire and change the world. For more information, go to www.woobamboo.com. Category Growth in Men's Supplements The growth of the supplement market has been nothing less than miraculous, with no signs that it's slowing down. In fact, supplement industry sales are expected to reach $18.3 billion by 2020. Why the huge growth? The growth of this market is the result of a convergence of several factors – the perfect storm, if you will. The first one is an aging popula- tion. Baby Boomers, the generation born between 1946 and 1964, believe in the power to stay and feel young. Another major factor is the increased awareness among consumers. Celebrity doctors like Dr. Oz and others, online forums, websites and health and wellness magazines all contribute to the popularity of health and wellness supplements. In addition, more and more con- sumers are taking control of their own health decisions and foregoing the advice of a doctor. Visiting websites before and after trips to the doctor are almost univer- sally increasing. Many consumers are creating their personal regimen of diet, exercise and supplements. It's all becom- ing part of their daily lifestyle habits. What's it mean to retailers? Retailers need a strategy to take advan- tage of this growing opportunity. It's important to realize consumers can easi- ly order their favorite supplements online. You only have one chance with a customer that visits your store – either they see their favorite supplement or they don't. Make sure you've researched the supplement category and stock the most popular products and brands and keep abreast of categories that are growing. Take advantage of growing cate- gories. Besides the popular protein sup- plements, CoQ10 and omega-3s, many other categories are growing. The men's sexual health market is growing by leaps and bounds. Sexual performance supple- ments and testosterone boosting products are all growing as an aging male popula- tion still desires an active, healthy sex life and refuses to give in to the effects of aging. Bone and joint as well as brain health and cognitive functioning supple- ments are also expanding rapidly. What it all means is that you need to do your homework and give consumers what they want. Stay ahead of the curve by looking for what the next big thing will be and be an early adopter. For more information, go to www.bioxgenic .com, call 888.657.1717 ext. 1308 or email rascherman@bioxgenic.com.