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Chain Drugstore Daily Sunday, April 28, 2019 8 Natural Solutions: Berry Sleepy and Berry Awake By James Lacey, Chief Executive Officer In 2014, Greg Doring and his wife, Adrienne, couldn't sleep with the rapid expansion of their family and work-relat- ed activities. They took it upon them- selves to come up with a solution and created Berry Sleepy, an innovative and healthy way to sleep without the side effects of prescription and over the counter medications. After setting up the foundation, Greg added me to their team because I was looking for sleeping solutions that were natural like Berry Sleepy. In 2016, we upgraded the formula of the berry-based sleep aid and added three new delivery systems, including a liquid shot. During our research over the last year, we saw the same need in the energy category as we witnessed in the sleep cat- egory. The research results were over- whelmingly in favor of a natural product that had the same efficiency and perform- ance as the unhealthy energy products on the market today. We found that 60 per- cent of consumers would purchase new Berry Awake shot if it were available. Berry Sleepy is made up of a propri- etary sleep and relaxation blend of all- natural tart cherries, passion fruit, goji berries and valerian root extract. The base of this formula is all berries, with prebiotics to aid in replacing and healing cells in the digestive tract. Berry Awake is made up of a proprietary energy blend of green coffee berries extract, guarana seed extract, bacopa leaf extract and ginseng. In addition, we added pea protein to aid your energy boost for the day. Berry Sleepy and Berry Awake products are kosher, non-GMO, vegan, gluten-free and made in the USA. All launching pads for every class of trade. We will be featured on "Modern Living with Kathy Ireland" this June 2019, which will be aired globally. Berry Sleepy/Berry Awake represent a unique opportunity from Baby Boomers to Millennials. As most aging Baby Boomers have noticed, snoring and lack of sleep are associated with the develop- ment of chronic diseases, linked to family stresses and pressure in the work environment. Berry Sleepy's all-natural ingredi- ents provide the consumer with a high-quality sleep aid with no side effects. We are providing this product in veg caps and liquid shots, all easy delivery methods. Millennial consumers are looking for a healthy, natural alternative to energy- boosting products that they can consume daily. Millennials have driven the coffee and energy segment into high-growth cat- egories, but they are looking for natural products that have the effect of coffee and energy products without the side effects. We can provide this with new great-tast- ing Berry Awake. For more information, visit www.berry sleepy.com or www.berryawake.com. Renpure Launches New Plant-Based Beauty Collection Under global personal care company MAV Beauty Brands, Renpure intro- duces hair and body care products made with its highest concentration of natural, biobased ingredients. Renpure believes that products using plant-based ingredients don't need to come at a high cost, low efficacy or be hard to find. Renpure believes in a new kind of natural beauty without compromise: good-for-you ingredients, high perform- ance, accessibility and affordability. The compre- hensive new Renpure plant-based beauty line-up is comprised of sham- poos, conditioners, dry shampoos, leave-in conditioners and scalp-care, which are designed to meet the needs of diverse hair types, as well body care. Meeting some of the strictest well- ness criteria from retailers such as Whole Foods and Target, to expanded product offerings at the likes of Walmart, Walgreens, CVS and Rite Aid, Renpure's goal is to make products with natural, plant-based ingredients accessible and affordable, no matter where consumers shop. Renpure believes that anything a chemical can do, a plant can do better. It believes in formulating without the ingredients that your hair and skin don't want, while keeping good-for-you ingredients like coconut, tea tree, char- coal, hemp, rose, biotin and so much more. Renpure's newest collection does all of this, without compromise. Each product is formulat- ed without the use of sul- fates, parabens, propy- lene glycol and more, all while maintaining high performance as evident in its deep cleansing, rich lathers and luxurious tex- tures. "Lose the sulfates. Keep the bub- bles" is a mantra the brand lives by. Through this launch, Renpure has created a more consistent, harmonious and seamless shopping experience by selecting distinct, vibrant colors and fra- grance profiles that provide a sensorial experience for consumers. The packag- ing is designed to simplify the shopping process, strengthen the product benefit language as well as increase visibility for important claims such as its strict zero statement: "zero gluten, dyes, propylene glycol, sulfates, parabens, phthalates, formaldehyde"™. Learn more at www.renpure.com. Hearing Enhancement from Lucid Audio By Paula Hunt, Digital & Consumer Marketing Manager, Lucid Audio At Lucid Audio ® , our products span the range from infant and child protective HearMuffs™ and AMPED ® wireless audio devices, to hearing protection and amplification. We help people hear better at all ages and stages. Lucid Audio's advanced technology allows you to hear more of what you want, less of what you don't. Lucid Audio offers products that allow for hearing enhancement without the expense of a hearing aid. The Enrich Pro Personal Sound Amplification Products (PSAPs) are an inexpensive and powerful way to help you hear better. Enrich Pro-In Ear is Powered by Lucid ® , our state-of-the-art technology designed to deliver a more natural sound quality. The Enrich Pro – Behind-the-Ear is com- fortable and discreet while providing the wearer better communication in noisy environments as well as offering a setting for quiet, natural surroundings. Low- level noise suppres- sion, dynamic feed- back canceling, omni- directional micro- phones and nanotech- nology at incredible price points delivers a product that enhances hearing and advances the customer experience. The Hearbuds provide digital sound processing technology with three setting choices that make it easy to hear more clearly. The Hearbuds Pro are personal amplification devices that are also known as quiet sound amplifiers. It features a built-in sensor that automatically adjusts to the surrounding noise level. It ampli- fies soft sounds while keeping the vol- ume steady on louder noises or even reducing it for thunderous sounds such as fireworks or the strike of a drum. Moreover, it boosts soft, high- pitched sounds heard in speech, which helps provide clarity for conversations, particularly in less-than-ideal listening environments. Hearbud Pro amplifies sounds and enhances your hearing experience, so your conversations become more effec- tive in the car, in social situations and at a distance. Lucid Audio is committed to giving our customers something unique and valuable with every product we make. For more information, go to www.lucid audio.com or call 817.908.7588.