Issue link: http://osercommunicationsgroup.uberflip.com/i/1038155
Produce Show Daily 5 7 Saturday, October 20, 2018 weight, sizes and packing types, for exam- ple. TropicalFruit offers solutions and not impositions, and it can deliver where they need it. Logistics is one of the company's strengths. TropicalFruit believes it is a differ- ent company that offers added value to its products. First of all, it is Carbon Neutral Certified. That means that the company measured its CO 2 footprint and compen- sates its carbon emissions by sponsoring 1,000 hectares of Ecuadorian rainforest. TropicalFruit pays for them to remain untouched, and thus its carbon footprint is zero. All TropicalFruit products are sus- tainable. Its bananas and plantains are Rainforest Alliance certified, as well as its baby bananas. The company also has organic bananas and Fairtrade bananas in conventional or organic. This year, the conventional Fairtrade program has grown significantly, and its fresh bananas are also contributing with the community. TropicalFruit (Cont'd. from p. 1) The future of this incredible business is in what the company is offering, in terms of a product that is more environ- mentally friendly and socially responsi- ble, but that can be packed in what the customer needs it to be, completely cus- tomized. Technology is also key; the con- sumer of the future will probably want their fruits and groceries ordered online and delivered at home. TropicalFruit is already thinking about that and figuring out how it can form part of this new trend as well, working together with its clients in new ways to improve. To improve community standards, TropicalFruit has focused strongly on helping some of its growers to acquire the Fairtrade certification. By promoting them to certify Fairtrade, TropicalFruit intends to establish a fairer environment around workers and the community. This way the company can offer to its clients a very high level standard product. For more information, go to www .tropicalfruitexport.com. More than 70 percent of shoppers buy fresh fruits and vegetables weekly or more often, but only a third purchase grapes on a weekly basis. While a majority of shoppers (two-thirds) plan on purchasing grapes before they're even at the store, there are opportunities for retailers to increase the frequency of sales from both planned and impulse shoppers. Here are four ideas to drive more grape sales. 1. Remember that quality is key. When shoppers are making their deci- sions to purchase grapes, quality and perceived freshness are critical. Shoppers rank quality as the number one purchase driver – even more than price – and 85 percent won't buy grapes when quality is poor. To align with shoppers' fresh expectations and perceptions, carry grapes that are plump and consistently colored with green, pliable stems that hold fruit in place when the bunch is picked up. Gusseted bags make it easy for shop- pers to see the quality and freshness of grapes as they make their way through your produce department; a clean, tidy display is also a great way to evoke quality. 2. Highlight a "Grape of the Moment." Shoppers like innovative, interesting fla- vors, but many don't recognize specific grape varieties. Only 4 percent say that grape variety is important to their deci- sion to purchase. A "Grape of the Moment" campaign provides the oppor- tunity to educate consumers while creat- Robinson Fresh (Cont'd. from p. 1) ing excitement and encouraging more impulse purchases. Highlight the best quality, most flavorful grape varieties monthly – or more frequently – through peak seasons by displaying a variety's flavor profile, firmness, shelf life and storage tips, and recipes. 3. Nail your promotional plan. Though most are buying produce weekly, grape shoppers tend to buy only twice per month. Try new ideas as you build a pro- motional plan, like BOGO this week/next week and buy one/try one campaigns. Or, offer a 3-pound clam for the back-to- school season – they're not just for club stores! 4. Give shoppers options. While it's critical to carry red and green seedless grapes year round – which, together, make up 90 percent of retail sales volume – shoppers like options. In peak season, build a large, well-stocked, stunning display with several varieties of each to attract their attention. Final Thoughts Knowledge is power, and that's why Robinson Fresh has a team of dedicated analysts who diligently keep an eye on category and consumer trends, turning deep and detailed insights into specific, actionable recommendations and ideas to help you capture more sales. You can dig into these insights on Freshspective™ or download our consumer and category insights papers. Visit Robinson Fresh at booths #2129 and #4872. For more information, go to www.robinsonfresh.com. an attached 45,000 square-foot office building on 16.657 acres of Port property west of McIntosh Road. The ground lease term is for 50 years. The project will contain warehouse, refrigerated warehouse and office space, and cross- docking facilities, which will enhance the services available to shippers using Port Everglades. The entire logistics center will be designated as a Foreign-Trade Zone (FTZ). Construction is anticipated to be completed in late 2020/early 2021. International Warehouse Services, Inc. (IWS), a long-time tenant at the on- port Foreign-Trade Zone No. 25, is one of three members of PE-ILC, along with ANF Group Inc., and Treadwell Franklin Infrastructure Capital LLC. IWS is the largest tenant in the FTZ and has been a tenant at Port Everglades for more than 30 years. Port Everglades, one of the nation's leading container ports han- dling more than one-million TEUs annually, efficiently handles a diverse spectrum of cargos with cost-competi- tive services provided by multiple ter- minal operators. Port Everglades' users have long enjoyed the benefits of amenities such as: on-port Foreign- Trade Zone (No. 4 in the U.S. with $5.1 billion in total activity), 24/7 customer- Port Everglades (Cont'd. from p. 1) oriented service philosophy, top U.S. gateway for trade with Latin America (15 percent of all U.S./Latin American trade), direct access and just one green light to the Interstate highway system, less than one mile from the Atlantic Shipping Lane, next door to Fort Lauderdale-Hollywood International Airport (FLL) and U.S. Department of Commerce Export Assistance Center located in the Port Administration Building. The Port's enviable location at the crossroads of North-South and in the heart of South Florida's consumer-rich population, is strengthened by intermodal connections that reach 70 percent of the U.S. population within four days. Florida East Coast Railway's 43- acre Intermodal Container Transfer Facility opened in 2014 to efficiently transfer international shipping containers between ship and rail. The rail hub also handles domestic cargo. As Port Everglades continues to advance major investments, all aimed at improving productivity, this South Florida powerhouse seaport will continue to serve as an ideal point of entry for products shipped around the world. Visit Port Everglades at booth #3428. For more information, go to www .porteverglades.net. By continuously meeting expecta- tions, the company continues to expand its customer and consumer loyalty. Consistency is the cornerstone of its busi- ness. The company's pride goes beyond its label. It provides growth and opportu- nities for growers and packing partners as well as its associates in the states. Its team abroad as well as everyone in the organization enjoys an environment free of all harassment and prejudice, as they are the backbone of its passion. The company's consumers are expanding every day. People from all over the world buy its products, as these tropical produce are cultivated all along the tropics of the planet. It is even enjoy- ing the benefit of the cross over demo- graphics. It is helping to make the globe smaller. El Sol Brands, Inc. consumers know what they want, and the company works very hard to help its retail partners meet El Sol Brands (Cont'd. from p. 1) those expectations. Train your team and provide knowl- edge by providing training sessions to retail partners. El Sol Brands, Inc. consid- ers it its responsibility to bridge the gap between the retailer and consumer. Let it help become the bridge in removing the intimidation factor and give your associ- ates the knowledge they need to welcome these consumers into your department. The company's merchandising serv- ice helps your team build confidence with the category. By setting up original sets in the department and then refreshing as needed, this category will be the launching pad to greater store sales. Its consumers also purchase grapes, pears, olive oil, meat and dairy. In fact, its con- sumers have one of the highest per basket purchase than any other group. They are growing and are the most loyal consumer in the land. Let El Sol Brands, Inc. be the bridge to success in your business. Visit El Sol Brands, Inc. at booth #728. Sprout Foods Wins 3 NAPPA Awards Sprout Foods has been recognized by the National Parenting Product Awards (NAPPA) for its commitment to clean, organic ingredients, outstanding flavor, and innovation within sustainable protein sources with three NAPPA Awards. For the last 28 years, NAPPA's team of indus- try experts and family judges has rigor- ously tested products across categories to recommend those that parents and pro- fessionals can trust most. This year's award winners include Sprout Organic Crinklez™, the first popped veggie snack for toddlers in Cheesy Spinach and Pumpkin Carrot fla- vors; Sprout Organic Crispy Chews™, pressed fruit snacks made with crisped whole grain rice and a full serving of fruit & veggies, available in Red Fruit Beet & Berry and Orchard Fruit & Carrot, and Sprout Stage 2 Plant Based Protein pouches in new Butternut Blueberry Apple with Beans and Carrot Chickpeas Zucchini Pear flavors, with vegetable- based protein from organic black beans and chickpeas. Sprout is recognized for providing the largest range of vegetable-leading recipes in a category where many brands use apples and other fruits as the primary ingredient. "At Sprout, our mission is to educate parents on how to properly inter- pret nutrition labels so that they can understand what is truly in their food. That's our honesty pledge," said Rick Klauser, CEO, Sprout Foods. "Sprout makes it easy for parents to make healthy, informed decisions about the food they purchase for their families by using clean, organic ingredients and hon- estly labeling our recipes. We're so excit- ed that our latest plant powered innova- tion has resonated so well with con- sumers and that parents trust Sprout to deliver vegetable-based protein options for their children."