Issue link: http://osercommunicationsgroup.uberflip.com/i/1013207
Chain Drugstore Daily 3 5 Monday, August 27, 2018 High Touch Interactions in Specialty Pharmacy Specialty pharmacy requires a high level of patient engagement and timely com- munications. MarkeTouch Media pro- vides automated patient communication without affecting patient care. Maintaining compliance with accreditors and manufacturers requires significant personnel hours. Implementing automa- tion, where appropriate, is proven to increase operational efficiency and allows staff to focus on your patients' health. MarkeTouch Media offers three pro- grams exclusively for specialty pharma- cies: Touchpoint Management, Compliance Management and LifeCycle Management, to deliver a turnkey spe- cialty pharmacy patient communication solution. MarkeTouch Media's Touchpoint Management Program provides up to eight different notification types each month to increase specialty pharmacy effi- ciency and patient adherence. Notifications are strategically sent to elicit a patient response, such as shipment noti- fications, adherence and patient satisfac- tion surveys, prescription refill requests, receipt of shipment confirmations and notifications that generate a call or transfer to the pharmacy. The Patient Preference Interface promotes, collects and manages patient SMS opt-in and ensures the deliv- ery of messages using the patients' pre- ferred method of communication. The Compliance Management Program provides an automated solution for managing, tracking and reporting on patient satis- faction and inbound IVR call metrics – two required measures for accreditation com- pliance. The program includes outbound voice and SMS notifications to promote the survey, inbound interactive IVR patient satisfaction surveys complete with promoter score reporting and a host- ed inbound IVR call routing system with real-time call metrics reporting. The LifeCycle Management Program includes the Compliance Program, Touchpoint Program, and Pharmacist Connect. Pharmacist Connect is a hosted dialer, CRM platform and communication automation solution designed specifically for the specialty pharmacy's clinical and adherence man- agement programs. Pharmacist Connect allows pharmacy staff to make live " o n e - o n - o n e " patient calls in an efficient, stream- lined manner. The service includes dynamic list generation, scheduled interactions, personalized call scripting to patients, dial session sum- maries and online analytics. All of MarkeTouch Media's solu- tions are fully hosted and do not necessi- tate any hardware at the pharmacy. It is the only provider offering turnkey patient communication solutions developed and managed 100 percent in-house. All serv- ices are developed and maintained by MarkeTouch Media employees within the United States, and it does not utilize third party contractors. For more information, visit booth #509 or go to www.marketouchmedia.com. David Biernbaum Offers Wisdom and Expertise at Free Coffee Talk By Becky Page, Communications Director David Biernbaum is a highly acclaimed industry executive of four decades in major global consumer goods companies, and well-regarded consultant, master- broker of national sales, investor, board member and consumer goods business development strategist. Biernbaum has led or influenced more than 200 success- ful consumer brands and SKUs to retail shelves. For more than four decades, Biernbaum has helped companies maneuver the sea of competition fight- ing for retail shelf space, helping brands carve out niches and position them- selves to become some of the most beloved brands and sales superheroes of their categories. Biernbaum has worked on all types of consumer brands, but has a special passion for health and beauty, over the counter and personal care brands. On October 25, 2018, David Biernbaum plans to hold an informal no- fee Coffee Talk for a select group of entrepreneurs. David will share his expe- rience and knowledge about what made the difference for dozens of companies in their quest for retail shelf space. Just a few examples of topics that David will entertain: What are the most practical or best ways to approach the large retailers that will determine if your brand will fly, or floun- der. What are the common mistakes and pitfalls? What are the specifics that retail buyers expect you do cover when you walk in the door? What types of approaches work, and what fails? What are the real motivators? What are the best practices versus real "turn-offs" at a retail appointment? What do you need to know about brokers and sales representation? Do you need brokers? Do you need a master- broker? How do you go about broker- management for best results? How do you select the right brokers for your spe- cific product, company, size, category, etc? Should you use a big national sales organization, or small independent bro- kers? What prevents many new innovative products from getting chosen, even with great pricing and good margins? How do you strategize and plan accordingly? What are the real costs of doing business with retailers? How should consumer products be properly priced? How do I determine the right SRP, and the right cost to wholesalers and retailers? Would it make more sense just to do my busi- ness online? What are the roles of the buyer, the category manager, and where does senior management come into play? Who are the others behind the scenes that influence on-shelf decisions, planograms, schematics, etc.? David will also discuss what "makes or breaks" your meetings at ECRM, GMDC, TSE and other events, and much more. Biernbaum has an independent national sales organization of his own and is well connected in retail CPG channels. In fact, Biernbaum is a founder and host to more than 70,000 industry members and con- nections on LinkedIn's Consumer Goods & Retail Professionals. Once again, David's Coffee Talks are free. Attendees are responsible for their own travel and hotel expenses. For more information, email david@biernbaum.com or go to www.biernbaum.com. Midax Offers Customers an All-Inclusive Platform for Retail Midax, Inc. defines itself broadly as a systems integrator, specializing in a wide range of products for retail, includ- ing loyalty, loyalty analytics, payments, mobile applications, and this year, intro- ducing Midax POS. The Midax cus- tomer base includes an impressive group of customers coast to coast, in Europe and the Caribbean, all running products tailored to their markets and customized to their business requirements. All prod- ucts are designed to strategically place the independent retailer in a competitive space, allowing them to effectively compete in a crowded and demanding marketplace. Midax products are marketed direct- ly and through a discreet group of reseller partners nationally and internationally to all retail segments, including govern- ment. Products are sold under the Midax banner and white boxed as an engine product as the customer demands. There is a culture of flexibility built into all Midax products that allows the retailer a degree of freedom from POS and providers. Midax offers both inte- grated and semi-integrated programs for both payments and loyalty (Midax SafeTrak EFT), and Shopping Buddy Loyalty that includes features like eCouponing that includes redemption and settlement, and a robust mobile application with Click & Collect functionality. All Midax applications offer ease of entry through both license and managed care models. All software is designed, coded, installed and supported internally. Midax supports what it sells with 7X24 True Support. This year, Midax introduces Midax MXPOS, a flexible POS structure designed to allow the retailer the ability to configure the checkout environment to suit their retail needs. Fully process driv- en, the retailer will now have the ability to set up multiple operating units within the store, with separate setup and an easy to use GUI interface. All backed and fully integrated into the comprehensive suite of Midax back- office applications for retail, payments, loy- alty, DSD, analytics and accounting at your fingertips. The Midax customer centered prod- uct line has been developed over 17 years. In that time a significant client base has been developed in the fuel, c- store and gaming industries. All applica- tions are Oracle based and fully PCI PA- DSS compliant for security. Analytic and application options have been developed along with customers to solve a growing list of industry requirements and for max- imum flexibility to track data and know the customer. For more information, go to www.midax.com or call 757.620.4168. with old family recipes has kept cus- tomers returning as their businesses have grown. How easy is it to bake off a pizza? It depends on where you start and your available skill level. DeIorio's offers a wide range of products, including freez- er to oven, fully topped pizzas, dough balls, dough shells and dough flats. This enables you to create the range of prod- ucts for your store that meet your spe- cific customer needs and employee skill Delorio's (Cont'd. from p. 26) levels. In addition to pizza dough prod- ucts, DeIorio's offers sub rolls, cheesy bread sticks and gluten-free pizza shells. DeIorio's is proud of its product her- itage, and is happy to bring its expertise to your business. The company's experts are available for equipment training with its on-site training center and are happy to assist you with a pizza program at every step. For more information, call 800.649.7612 or go to www.deiorios.com.