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Chain Drugstore Daily Sunday, April 22, 2018 8 Front End Redesign Unlocks More Sales for Retailers Checkout is a key moment in the shop- ping journey for incremental purchases, like gum and chocolate, and Mars Wrigley Confectionery U.S. has devel- oped a keen understanding of how to leverage this moment effectively. Based on global research, the Transaction Zone Vision (TZV) program was developed. At the center of this program are insights on what shoppers want at the end of a shopping trip. What the company found is that most take advantage of checkout to do one of three things: Refresh, Reward and Remind™. Shoppers are either looking to refresh after a shopping trip, reward themselves or remember items they've forgotten to grab elsewhere. Because of these needs, consumers expect to see certain items at the end of their trip, and by prioritizing products that meet these three needs, more sales can be captured wherever transactions are happening. This past year, Jewel-Osco partnered with Mars Wrigley Confectionery to optimize its checkout areas. Mars Wrigley Confectionery redesigned express lanes and created a new, more efficient queuing system. Additionally, Mars Wrigley Confectionery created new signage and updated layout and queue flow along with recommended product merchandising strategies to meet the Refresh, Reward, Remind needs. Participating stores saw increased shopper satisfaction and increased sales, with reward categories seeing a 26 percent growth, refresh categories seeing a 13 per- cent growth, and remind categories see- ing a 20 percent lift. Participating stores also found shopper perception of available healthy choices and selection of products both increased nearly 10 percent versus control. New, more effective signage and organizing products by shopper needs eliminated frustrations and increased purchases. "We didn't have the data or research to help us make the right decisions," said Jeff Hancock, Jewel-Osco's assistant sales manager of confection and bever- age. "Mars Wrigley Confectionery came with presentations outlining data from retailers with similar configurations and had great insights on queuing lines to meet our shoppers' needs." Mars Wrigley Confectionery's TZV work continues to grow with several new partners implementing cus- tomized tests in their stores. It analyzes results specific to each individual retailer in an effort to build customized recommenda- tions for merchandising. Looking ahead, Mars Wrigley Confectionery anticipates the checkout experience will leverage technology in new ways to pro- vide an innovative transaction experi- ence. Currently, it is testing solutions to give retailers permission to rethink a shopper's entire experience, all while driving impulse sales in self-checkout, scan and go, click and collect, and in line. It calls this new checkout experience the Transition Zone. For more information, contact your Mars Wrigley Confectionery representative, visit cabana #21, go to www.mars.com or call 800.631.7630. Camber Pharmaceuticals Launches Generic Tamiflu Camber Pharmaceuticals is pleased to announce the addition of Oseltamivir Phosphate Capsules to its growing port- folio of products. Oseltamivir Phosphate capsules are the generic version of Tamiflu ® from Hoffman La Roche and are used for treat- ing and preventing the flu. Oseltamivir Phosphate capsules are available in 30, 45 and 75mg 10ct blister packs. 2018 will be an exciting and pro- ductive year for Camber, Hetero and their partners. A new 310,000 square foot U.S. manufacturing facility, Ascent Pharmaceuticals, has recently opened with four new product launches, includ- ing: Oxycodone HCl, Oxycodone Apap, Methylphenidate and Dutasteride. Another six new product launches made up mostly of controlled substances are on the way for the remainder of the year. Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all its products. Its parent company, Hetero Drugs of Hyderabad, India, is one of the world's leading API and finished dosage manufacturers. In addi- tion, Hetero continues to invest in its state-of- the-art manufacturing facilities and capabili- ties to ensure that it is able to provide the highest level of quality standards in the pharmaceutical indus- try. Camber's product strategy is simple: capitalize on its core strengths to deliver maximum profitability to its customers. Camber accomplishes this by leveraging a flexible corporate structure, providing a broad product line and maintaining an unwavering commitment to quality, value and service. This philosophy has enabled Camber to grow significantly over the past several years and it will do everything possible to con- tinue to exceed customer expectations. Camber's commitment to the consumer is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications. Visit Camber Pharmaceuticals at table #534. For more information, contact Megan Becker at 732.529.0436 or by email at mbecker@camberpharma.com, go to www.camberpharma.com or call 732.529.0430. Natural Solutions: Berry Sleepy and Berry Awake By James Lacey, Chief Executive Officer As the Chief Executive Officer of Berry Sleepy, my nine years of starting and run- ning Crunchies Natural Freeze Dried brings a unique transferable skill set of running all disciplines from manufactur- ing to retail execution. My entrepreneur- ial and large company executive experi- ence brings both innovation and structure to up-and-coming small to midsize com- panies and brands. In 2014, Greg Doring and his wife, Adrienne, couldn't sleep with the rapid expansion of their family and work-relat- ed activities. They took it upon them- selves to come up with a solution and created Berry Sleepy, an innovative and healthy way to sleep without the side effects of prescription and over the counter medications. Tim Prier then joined the company for the same reason the as the Dorings. After setting up the foundation, Tim and Greg added me to their team because I was looking for sleeping solutions that were natural like Berry Sleepy. At Natural Products West, my team and I upgraded the formula of the berry- based sleep aid and added three new deliv- ery systems, including a liquid shot. During our research over the last year, we saw the same need in the energy category as we witnessed in the sleep category. The research results were overwhelmingly in favor of a natural product that had the same efficiency and performance as the unhealthy energy products on the market today. We found that 60 percent of con- sumers would purchase new Berry Awake shot if it were available. Berry Sleepy is made up of a proprietary sleep and relaxation blend of all-natural tart cherries, passion fruit, goji berries and valerian root extract. The base of this formula is all berries, with 500mg of prebiotics to aid in replac- ing and healing cells in the digestive tract. Berry Awake is made up of a propri- etary energy blend of green coffee berries extract, guarana seed extract, bacopa leaf extract and ginseng. In addition, we added 2,000mg of pea protein to aid your energy boost for the day. Berry Sleepy and Berry Awake products are kosher, non-GMO, vegan and made in the USA. All launching pads for every class of trade. We will be featured on "Modern Living with Kathy Ireland" this April 2018 which will be aired globally. Berry Sleepy/Berry Awake represent a unique opportunity from Baby Boomers to Millennials. As most aging Baby Boomers have noticed snoring and lack of sleep are associated with the development of chronic diseases, linked to family stresses and pres- sure in the work environ- ment. Berry Sleepy's all- natural ingredients provide the consumer with high-quality sleep aid with no side effects. We are providing this product in veg caps and liquid shots, all easy deliv- ery methods. Millennial consumers are looking for a healthy, natural alternative to energy-boosting products that they can consume daily. Millennials have driven the coffee and energy segment into high- growth categories, but they are looking for natural products that have the effect of coffee and energy products without the side effects. We can provide this with new great-tasting Berry Awake. For more information, visit table #432. The World's Best Almond Biscotti Biscotti Brothers bakes the world's best almond biscotti, twice-baked in the true Italian tradition and loaded with almonds. The same great taste is included in Biscotti Brothers' snack-size Biscottini, now featured in an attractive, resealable 6.5 ounce bag. These perfect, bite-size Biscottini are available in Classic Almond, Cranberry Pistachio and Double Chocolate Chunk. Biscotti Brothers Classic Almond Biscotti, like all of the bakery's cookies, have no preservatives, no trans-fats, no artificial flavors, no GMO ingredients and are kosher dairy certified. Biscotti Brothers is a SQF Level 3 certified facility, the highest level of certification a company can receive. This certification provides you, the retailer, with the knowledge that these products adhere to the highest levels of both food quality and food safety. All of them have a guaranteed six-month shelf life and are produced and packaged in the SQF Level 3 bakery in western Pennsylvania. For more information, call 724.838.0570, email info@biscottibrothers.com or go to www.biscottibrothers.com.