Oser Communications Group

1 0 SNACKING NEWS December 2017 'Tis The Season to Celebrate the Holidays with Festive Food and Drink from PepsiCo This holiday season, PepsiCo is offering more limited-time products than ever be- fore to fill consumers' snack and beverage needs at any holiday moment. From enter- taining family and friends to holiday gro- cery shopping, PepsiCo is delivering bold and cheerful holiday flavors that will sat- isfy everyone in the room. New to store shelves for a limited time this holiday season are: Pepsi Salted Caramel, Cheetos Sweetos Holiday Cin- namon Sugar Puffs, Mtn Dew Holiday Brew and Quaker Life Cereal and Chewy Bars in Gingerbread Spice. Also returning this year are seasonal favorites, including Lay's Wavy Potato Chips Dipped in Chocolate, Cap'n Crunch's Christmas Crunch and Cheetos Snowflakes. For a Breakfast That'll Sleigh Finding the perfect gift for your friends and family can be tough; choosing what to have for breakfast shouldn't be. Starbucks ® Peppermint Mocha Latte – Inspired by a Starbucks seasonal favorite, this limited-time at-home version combines bold, brewed espresso, chilled milk and nat- ural holiday flavors like peppermint and chocolate. Size & SRP: 14 fl. oz.: $2.79 Quaker ® Life Cereal and Chewy Bars in Gingerbread Spice – Enjoy these family favorites in a new Gingerbread Spice fla- vor, perfect to enjoy for a limited time this winter season. Sizes & SRP: Cereal 13 oz.: $3.59, 18 oz.: $4.49; Chewy 8 ct.: $3.29, 12 ct.: $3.99 Cap'n Crunch's Christmas Crunch ® – A special, limited-time edition holiday cereal featuring the signature Cap'n Crunch corn pieces, with red and green Crunch Berries in fun holiday-themed shapes. Sizes & SRP: 13 oz.: $3.49, 18 oz.: $4.29 Quaker Life Cereal in Pumpkin Spice – Enjoy family favorite Quaker Life Cereal in seasonal Pumpkin Spice for everyone to enjoy for a limited time this holiday sea- son. Sizes & SRP: Cereal 13 oz.: $3.59, 18 oz.: $4.49 For the Merriest Family of Them All Mix up your family's holiday traditions by serving snacks and beverages so festive, they'll want to spend the whole night at the holiday dinner table. LIFEWTR™ Holiday Gift Set – A lim- ited-time gift set featuring art by LIFEWTR Series 1 artists Craig & Karl, including a specially designed bottle, em- bossed notebook and felt tip pens. Available online at Amazon.com and Walmart.com. Size & SRP: 1 ltr: $20.00 Mtn Dew ® Holi- day Brew – Com- bining two of Mtn Dew's beloved, original flavors – green Mtn Dew and Mtn Dew Code Red – to get one bold taste of holiday spirit for a lim- ited time only. Sizes & SRP: 20 fl. oz.: $1.89, 12 pack/12 fl. oz.: $4.99 Cheetos ® Sweetos ® Holiday Cinnamon Sugar Puffs – The fan-favorite snack puff is now available in a limited-time holiday shape to satisfy the family's sweet tooth. Sizes & SRP: 2.625 oz.: $1.49, 7 oz.: $3.49 Cheetos ® Snowflakes – Delicious white cheddar taste in four festive snowflake shapes, perfect to bring a little cheese into your holidays for a limited time. Sizes & SRP: 2.625 oz.: $1.49, 7 oz.: $3.49 Stacy's ® Cinnamon Sugar Flavored Pita Chips – A favorite flavor during the holi- days, these cinnamon sugar pita chips are a delicious sweet treat to enjoy on their own, with a festive dip or a cup of coffee. Sizes & SRP: 7 oz.: $2.82, 8 oz.: $5.84 Mix & Mingle Hosting Friends, Family or Colleagues When you're entertaining, pick up limited- time holiday treats so you can spend more time with your guests. Pepsi ® Salted Caramel – An indulgent new, limited-time flavor which blends the refreshing taste of cola with a delicious caramel finish. Size & SRP: 20 fl. oz.: $1.79 Pepsi and Mtn Dew Holiday Multi-Packs – Make your party prep easy with holiday- themed graphics and free coupons inside of specially marked multi-packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Pepsi Wild Cherry, Mtn Dew and Diet Mtn Dew for a limited time only. Sizes & SRP: 24 pack/12 fl. oz.: $7.99, 36 pack/12 fl. oz.: $10.49 IZZE ® Cranberry Orange Spice – With the sweet, sparkly taste of limited-time IZZE Cranberry Orange Spice, every mo- ment is worth celebrating this holiday sea- son. Sizes & SRP: Costco Holiday Pack (Cranberry Orange Spice, Apple, Pome- granate) 4 pack/12 fl. oz.: $4.99, 8 pack/12 fl. oz.: $10.99 Rold Gold ® Dipped Pretzels – Available for a limited time, Classic or Peppermint flavor options provide an indulgent and creative solution to spice up holiday enter- taining and snacking. Size & SRP: 8.5 oz.: $3.99 Lay's ® Wavy Dipped in Chocolate – Chocolate-dipped potato chips are an irre- sistibly perfect mix of salty and sweet to serve to family and friends for a limited time this holiday season. Size & SRP: 5 oz.: $3.99 PepsiCo products are enjoyed by con- sumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approxi- mately $63 billion in net revenue in 2016, driven by a complementary food and bev- erage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropi- cana. PepsiCo's product portfolio includes a wide range of enjoyable foods and bev- erages, including 22 brands that generate more than $1 billion each in estimated an- nual retail sales. For more information, visit www .pepsico.com. n BirdShack Hatched at NACS One new fresh and delicious fried chicken concept, BirdShack, made its first appear- ance at the 2017 NACS Show in Chicago, Illinois, in October. BirdShack prides itself on being the best of a brand without a bur- den. It is your roost, your rules! In 1952, W.O. Giles launched the foun- dation for breading, frying and franchising of great food that has expanded in 2017 to include Chester's International and now BirdShack. Each offers a unique solution for customers to deliver fresh fried chicken in store for immediate consumption. "We are excited about introducing the BirdShack concept to convenience store operators because it is perfect for owner- operators seeking flexible ways to deliver an irresistible fried chicken experience," said Alexis Lobodocky, Brand Manager of BirdShack. "Promising a simple, adapt- able program, BirdShack offers operators what they need to grow a successful busi- ness on their own terms. We are a family of fried chicken experts offering a solution for all to deliver fresh fried chicken meals." BirdShack recently formed a relation- ship with Core-Mark to capture chains and independents seeking entrepreneurial ways to deliver an easy-to-prepare fried chicken experience. In just one month of partnership, BirdShack is now in more than 50 stores nationwide. "Promising a simple, adaptable pro- gram, BirdShack offers operators re- sources as they need them," said Rick Hunt, Corporate Director of Fresh/Food- service, East at Core Mark International, Inc./Core-Mark International. "We are proud to begin a partnership with the newest member of this Fried Chicken Family with 65 years of expertise." As BirdShack's strategic partner, Core- Mark targeted fresh fried chicken as a pri- ority food service option for its customers and has exclusive rights to distribute and promote BirdShack products within its designated service area. For many who may be already fry- ing chicken in their stores, the costs to open a BirdShack would be limited to purchasing store marketing materials. For a retailer needing equipment, equip- ment can be purchased from BirdShack or from a dealer. "There are also no franchise fees or roy- alties which makes us appealing to a lot of convenience stores," said Lobodocky. "BirdShack has created a program based on recommendations, with a goal to sup- port the sale, not get in the way." BirdShack products are high quality, specially formulated for a successful food- service program. Being very mindful of food costs, BirdShack consistently seeks to create value for its retail partners. Custom branded counters, menu boards, signage, uniforms, packaging and product are available to each operator. Convenience store operators are trained to make double breaded fresh fried chicken, potato wedges, biscuits and Southern sides. "Each piece of fried chicken is made fresh in store and breaded with the secret family recipe that is a proven winner with amazing taste from a unique blend of spices that customers will crave," said Lo- bodocky. For more information, visit www .birdshackchicken.com. n

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