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Gaming News Wednesday, October 4, 2017 4 Higher Authorization Rates Can Put More Money on the Gaming Floor Approximately two-thirds of all the cash played at a casino comes from ATM transactions. This means ATM process- ing needs to be one of your top priorities and your ATMs need to be rock-solid reliable with peak authorization rates. At 40,000 transactions a month at $200 each, a casino can have $8 million in cash dispensed per month. Imagine having a two to five percent higher approval rate for your guests. That is an additional $18-45 mil- lion a year to the floor! U.S. Bank has been a multiple time winner of the VISA Service Quality Performance Award for achieving the highest authoriza- tion rates among its peer group. U.S. Bank's clients count on U.S. Bank for the best technology in the industry. Customized Inbound Data Links It's common for inbound messages from multiple ATMs to arrive at the same time and with great frequency. This can result in a collision of data. On other hosts, these collisions result in lost transactions. U.S. Bank Gaming Services anticipates these collisions and redirect the transac- tions down an available, unobstructed path. By customizing the inbound data links, a much higher percentage of net- work-approved transactions arrive safely to the host. Your guests can access the cash they've requested without the frustration of false declines. Outbound Alternate Routing To further reduce unwanted declines, U.S. Bank ensures that requests for authorization safely reach the ATM net- works for approval. U.S. Bank has built multiple routing alternatives from its host processor to each of the ATM networks, such as Plus ® , Cirrus ® , Visa ® and MasterCard ® , to name a few. If a link to one of the networks fails, another link to that same network immediately picks up the traffic dynamically. To help facilitate these Continued on Page 21 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH G2E Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Tara Neal Director of Operations Enrico Cecchi European Sales Gaming News is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder