Issue link: http://osercommunicationsgroup.uberflip.com/i/835416
Produce Show Daily 2 1 Wednesday, June 14, 2017 Despite the fact that Farm Fresh Flowers has years of farming experi- ence and expertise, it continually incorporates new technology and farm- ing techniques to refine and control the quality of each stem from cultivation to delivery. Once harvested, its dedi- cated team ensures that all of its flow- ers are individually inspected and promptly dispatched for ideal fresh- Farm Fresh Flowers (Cont'd. from p. 1) ness while meeting all of its client's specifications. The company's product offering includes bouquets, consumer bunches and arrangements, along with fresh and tropical cut flowers. Headquartered in Miami, Florida, Farm Fresh Flowers is now working very hard with mass mar- keting in the USA. For more information, visit IFE booth #1140. In-store Beacons Personalization is a significant compo- nent of the omnichannel experience. Knowing who is entering your store and when is the first step, which is where location-based beacons come in. Integrated with your store app, beacons let you send personalized greetings to customers' smartphones upon entry and even let them know about current sale items based on previous purchases. These tools can also be used to suggest items for purchase that are not on sale but are relevant to the shopper. It's important to remember that some alerts are viewed as intrusive by customers, so limit notifications and make sure they're useful. Push notifications, such as a coupon for the next time the cus- tomer shops at your store, are a great way to foster loyalty and keep shoppers coming back. Curbside Notification Create a seamless curbside pickup process for customers who order items online. Provide customers with a text or an email when their order is complete instead of an "estimated time frame," so they know exactly when their item is ready. When customers arrive for pickup, they can respond via text saying, "I'm here." Alternately, beacons at designated parking spaces can send notification via the store app directly to the associate gathering that customer's product. SMS LNL Systems (Cont'd. from p. 1) text technology and two-way radios allow retailers to provide real-time serv- ice at the point of pickup. Customers are able to save time and leave feeling delighted. Digital Shopping Journey Technology like queue management systems and motion-sensor cameras shorten time spent in checkout lines. Instead of waiting for an associate to notice the lines are too long and call in back up, this technology ensures cus- tomers never have to wait long to check out – a key part to keeping them coming back. Smart cameras can also assist with loss prevention to ensure managers are on top of everything that is happening on the sales floor. When you stay a step ahead of the shopper, you can orchestrate their experience for them. Combining each of these pieces is critical in transforming your store into an experi- ence center. By linking in-store tools with customer data, you can create an ideal omnichannel journey for your in- store customers. With the right technolo- gy, proper training for associates and employee access to customer data, that personalized, efficient shopping experi- ence will position you far ahead of the competition. For more information, go to www.lnl systems.com, call 877.456.5797 or email info@lnlsystemsinc.com. Excellence in Standards. The award rec- ognizes our commitment to organics, Fair Trade and sustainably grown pro- duce. PSD: What was the most significant event affecting your company over the past year? JG: Back in October, our farm in Amado, Arizona became the first Fair Trade Certified farm in the United States. That means that it has demon- strated compliance with a checklist of more than 300 standards that cover things like working conditions and envi- ronmental protection. We have been growing Fair Trade produce in Mexico for the last five years and are now proud to offer Fair Trade Certified tomatoes from the U.S. PSD: What services do you offer cus- tomers to help them grow their busi- ness? JG: We are always looking for creative ways to engage customers in our values and our story, because educating them makes them the best resource for their consumers. By educating them on Fair Trade and organic, we help them grow a Wholesum Harvest (Cont'd. from p. 1) new section of their produce department and meet the consumer demand for responsibly grown product. We organize volunteer trips where customers can learn about Fair Trade by literally invest- ing sweat equity in a project for a farm- worker community. We also do Grower Roadshows where we visit our customers and educate their staff about how Fair Trade works, where the premium goes and how it empowers worker communi- ties. To help them communicate this with their own customers, we offer an array of POP display materials that distill the val- ues of Fair Trade very succinctly and in a way that is relatable for everyday con- sumers. PSD: How do potential new customers know that they can trust you with their business? JG: First and foremost, we emphasize transparency with all of our customers. Part of the way we do that is through third-party verification of our prac- tices, but the other part of it is by invit- ing customers to visit our farms and see for themselves the passion and integrity with which we grow our pro- duce. For more information, go to www.wh.farm, email contact@wh.farm or call 520.281.9233. Food safety is one reason that corru- gated containers are the preferred ship- ping container for most produce products in the U.S. WestRock not only supplies the boxes, but is the only company in the industry with an in-house machinery manufacturing division that combines OEM equipment and corrugated material for optimum production. WestRock will design a packaging line that integrates with your manufacturing or processing operation and reduce labor needed for box management and packing. Dwight Morris, Vice President of Strategic Growth at WestRock, said, "We know a critical issue facing pro- ducers today is finding and keeping good workers. We have the expertise to be a true partner with our grower cus- tomers and WestRock has proven solu- tions for efficient packaging that require less labor to use." In addition, he added, "As an industry leader in packaging graphics we offer branding expertise to support our customers' messaging. We're proud to manufacture 100 percent recyclable retail and shelf-ready pack- aging to promote your fruit and vegeta- bles in-market." Any packaging company can make a box, but quality packaging begins with quality equipment and materials engi- neered for optimal performance. WestRock's machinery and precision Smart solutions (Cont'd. from p. 1) mandrel-forming technology produces cases and trays that outperform others in the industry. These innovative products are truly multi-purpose: increased stack- ing strength with less fiber, structural design to keep produce safe, reduced waste and transportation costs, four or eight graphics panels for superior brand messaging and retail and shelf-ready designs that promote faster and easier stocking. WestRock's innovative corrugated containers facilitate efficiencies through- out the cold chain. For example: four or eight-sided Meta ® trays are great for tomatoes, onions, sweet potatoes and peppers, in addition to processed salad mix bags; telescoping two-piece Meta trays work for uneven sized products like grapefruits, oranges or potatoes; retail- ready containers offer dynamic graphic opportunities for displaying bulk fruit and vegetables; and bulk bins are the sturdy, triple walled solution for water- melons, pumpkins and other large prod- ucts. Whether you're looking for a pro- duce container, a shipper/display box or other innovative corrugated solutions, WestRock can help you manage costs, increase sales with dynamic graphics, mitigate risk and improve your environ- mental impact. For more information, visit www.westrock.com/produce. DAUMAR USES SIX DECADES OF KNOWLEDGE TO LAUNCH CB-148 Founded in 1953, DAUMAR is a leading manufacturer and distributor to the fresh produce industry. DAUMAR manufac- tures bagging machinery and all of the corresponding bagging materials needed in the fresh produce industry for growers, packers and repackers. The company understands the critical tool bagging machines are to the fresh produce indus- try. The company provides packaging materials, knitted netting, extruded net- ting, printed labels, printed films and automatic bagging machinery. With three distribution and service warehouses around the U.S.A., the com- pany provides its customers with quick delivery and machine service. With unparalleled technical training, support and spare parts availability, service is a quick and professional reality for DAUMAR's customers. DAUMAR is launching a new bagging machine, CB-148, this year. The CB-148 is the fastest and most flexible D-Pack bag- ging machine on the market. Based on 63 years of ongoing knowledge and expert manufacturing, DAUMAR has always taken pride in its products. Paving the way for the CB-148 are the D-Pack, a stand-up bag that offers great publicity and a premi- um appearance, and the E-Pack, an option with the lightest and most economical net bag for the fresh produce industry. The E- Pack is made of ultralight knitted netting and a printed film that seals both ends of the bag and acts as a carry handle. Additional well-proven packaging products include the Header Bag, which is made out of knitted or extruded netting with a sealed card on one side and a Kwik Lok closure on the other side. Also available are the Clipped Net Bag, the traditional low cost bag that has a label and two metal clips, and the Raschel bag, an inexpensive way to move large bags or sacks, with weights ranging from 10 pounds up to 50 pounds. The company takes pride in guaran- teeing maximum machine uptime because it is an expert in determining which materials work best for each cus- tomer's application. In addition, the com- pany also stocks bagging materials and has service technicians residing in close proximity to customers, thus offering a quick response to the customer's needs. For more information, go to www .daumar.com or call 305.234.5668.