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Competitive Promotion Report, LLC (CPR) has been an exclusive provider of trade pricing and promotions data to the leading health, beauty and wellness manufacturers for more than 28 years. This unique competitive intelli- gence includes list price, off-invoice allowances, bill back allowances, payment terms and more and is cap- tured for more than 60 HBW categories. "Companies today have access to more data than ever before, and in fact, many are overwhelmed with excessive and non-relevant data," says Glenwood Davis, CPR's President and Chief Executive Officer. "The challenge our clients face is mining through this data to MANUFACTURERS LEVERAGE COMPETITIVE TRADE PRICING DATA TO GET COMPETITIVE ADVANTAGE In the 10 years since Amneal launched into the generic marketplace, the com- pany has been on an aggressive, indus- try-leading growth curve. That curve shows no signs of stopping. With a fer- vent commitment to reinvesting earn- ings into R&D from the very start, Amneal now finds itself with an expansive, diverse product portfolio and pipeline combined. The company anticipates launching more than 60 products in the U.S. this year, including some excit- ing first-to-file and first-to-market products along with new dosage-forms for Amneal. It all adds up to good news for Amneal customers – and ultimately, the millions of patients who count on the quality, An interview with Stuart Amos, President and Chief Executive Officer, FLAVORx. CDD: What's new at FLAVORx? SA: There are so many exciting things going on at FLAVORx. First and fore- most, through our partnership with Fillmaster Systems, we recently launched the Fillmaster Auto, the world's first and only fully-automated recon- stitution and flavoring device. This is the culmination of years of collaboration with our retail partners to bring them a machine that speeds up the process of custom fla- voring medications, something they demanded. Not only have we sped up the process, with the Fillmaster Auto, Mars Chocolate and Wrigley know that the best path forward for confec- tionery must be grounded in an understanding of their shoppers and consumers. So, the companies talked to them, embarking on a seven- month journey to understand the truths of today's end- to-end confectionery path-to-purchase experience. All together, the companies engaged 7,500 category shoppers, visiting their homes, pantries and candy dish- es, and joining them on shopping trips and web search- es. The study surfaced a holistic view of their relation- ships with all candy types and current shopping behav- ior, online and off, capturing thousands of rich, living An interview with Robin Russo, President and Partner, RLA Collective. CDD: Tell our readers about RLA. RR: RLA Collective is an entre- preneurial, innovative, New York- based agency that is laser focused on the marketing of consumer health and wellness brands. We've spent the last two decades devoted to helping build client brands through strategically creative, niche campaigns in the OTC, dietary supplement, personal care, medical device, medical food, homeopathic, nutritional, beauty, groom- ing and pet industries. Continued on Page 28 An interview with Vimal Kavuru, a mem- ber of Rising Pharmaceuticals, Inc.'s Executive Committee. CDD: What was the driving force behind Rising's acquisition of the Citron product line? VK: In Citron, Rising saw a culture of success that they knew could help take them to the next level. They rec- ognized a team of industry experts with a vast amount of experience and operational expertise. This team drove our strategy and product portfolio selection. Rising saw our fully integrated manufacturing network capabilities, our robust pipeline and strategic business development Continued on Page 33 Continued on Page 28 AMNEAL: A FORMULA FOR GROWTH, A PASSION FOR QUALITY FLAVORX: BETTER CUSTOMER CARE, IN NO TIME RLA COLLECTIVE PROVIDES UNIQUE PERSPECTIVE ON CONSUMER HEALTH, WELLNESS MARKETING NEW PATH-TO-PURCHASE STUDY UNLOCKS SHOPPER INSIGHTS RISING: A NEW DIRECTION FORWARD Continued on Page 28 Continued on Page 33 Continued on Page 33 Oser Communications Group Scottsdale Sunday, April 23, 2017 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS