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Chain Drugstore Daily Saturday, April 22, 2017 4 SMART COLLABORATION LEADS TO SMARTER LOGISTICS When you grow to be the seventh largest generic pharmaceutical company four short years after launching your label, it's a sure bet that you're laser-focused on your customers. Amneal Pharmaceuticals is just that. "We continuously challenge our- selves to improve our scorecard," said Tony Hodges, Vice President of Logistics for Amneal. "Every day we ask, 'How can we improve each aspect of our logis- tics to cause increased value for our cus- tomers?'" It's true: customer collaboration is at the center of everything Amneal does, especially logistics. When customers have a challenge that slows their supply chain, Amneal shares their pain and does- n't stop until a solution is found. Here are three examples of Amneal collaboration hard at work. Inefficient Receiving Prompts a Smarter Skid As Amneal's product offering grows, so do customers' orders. Yet receiving pal- lets stacked high with products can become as time-consuming as solving a jigsaw puzzle. A few large distribu- tors recently noticed this challenge. Pallets were often packed with multi- ple product SKUs, and unloading and sorting became complicated. Amneal's solution? A simple plastic sheet to divide the different lots from one another, along with an automatically assigned master container list (or "leg- end") for each skid. Larger, EDI-enabled customers receive the master list early so they know what's coming. This process is working so well, it's now been imple- mented with three major distributors. TREATING PATIENTS AS CONSUMERS By John Ross, President, Inmar Promotion Network Accelerating change in the healthcare ecosystem is forcing more of the related financial decisions onto patients and transforming them into cost-conscious healthcare consumers. Therefore, it is imperative that we engage these audi- ences, not as passive patients, but rather as active stewards of their health and well-being. Brands and retailers that work with Inmar to reshape engagement strategies accordingly will be able to leverage this shift in shopper sentiment to drive incremental sales. This change in consumer attitudes is intensifying as insurance premiums con- tinue to increase and out-of-pocket expenses grow. According to The Kaiser Family Foundation 2015 Employer Health Benefits Survey, the average deductible for people with employer-pro- vided health coverage rose from $303 to $1,077 between 2006 and 2015. As a consequence of this change, consumers are looking for help in stretching the dol- lars they spend on health and wellness. Are you treating patients as consumers? Personalization is paramount. Personalized engagement that demon- strates to shoppers that marketers "know" them is already proving effective. We know from post-digital promotion campaign analysis that personalized offers can drive signifi- cant trial for brands with more than 30 percent new to the brand and more than 10 percent new to the cat- egory identified by the redeemer analy- ses. (Source: Inmar Analytics.) Targeted, data-driven promotions help shoppers better manage their household budgets, and effectively grow traffic, basket size, loyalty and share in the health and well- ness segment. Data analytics is central to success. Continued on Page 33 Continued on Page 33 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath • Sarah Glenn Customer Service Managers Stacy Davis • Jay Watson Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Anthony Socci Account Manager Tara Neal Director of Operations Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder