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Xilang Consulting Management Company, Inc. (pronounced "shelong") works across the drug benefit landscape with companies that define the market: retail pharmacies, phar- macy benefit managers, specialty/biotech drug manufac- turers, wholesalers, generic companies and brand drug manufacturers. "We work as part of your team to transfer knowl- edge quickly so the value of each engagement continues long after we have completed an assignment," says Susan Lang, Xilang President and Chief Executive Officer. "We have some of the best experts and former executives in the pharmacy industry that have been on all sides of the market." XILANG CONSULTING: SERVICE TO IMPROVE YOUR MARKET POSITION PDQ Communications continues to lead the way in email programs to pharma- cists and pharmacy technicians. Its best email practices can help your message be seen by more than 500,000 pharmacists and technicians – the most robust list in the industry. It can guide you to maximize exposure of your communication with a dynamic subject line, head- line, preheader (preview text), email content and layout. Pharmacists and technicians approach their email as we do. We glance at our inbox and delete emails that do not seem relevant or useful, respond to those that are more time sensitive, and flag others to review at a later time. Therefore, your communication must capture the recipi- ent's attention within just a few seconds. Back in 2014, Greg and Adrienne Doring couldn't sleep with the rapid expansion of the family and work related activities. They took it upon themselves to come up with a solution by creating Berry Sleepy, an innovative way to go to sleep. Then Tim Prier joined forces with Greg. After setting up the foundation, Tim and Greg attracted James Lacey to their team, because Lacey was looking for solutions to his sleeping habits that were natural. Greg and Tim both saw a real need to have someone like James to run their company, along with having the same passion they had for using natural products for sleeping. At Natural Products West, Lacey and his team took his creativity to a new level by upgrading the formula of Camber Pharmaceuticals is pleased to announce that it has launched Fenofibrate 48- and 145-mg tablets. The drug is the generic version of Tricor ® (Fenofibrate) tablets from Abbvie and is used to reduce choles- terol and triglycerides in the blood. Fenofibrate is available in 90-count bottles. Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all its products. Its parent company, Hetero Drugs of Hyderabad, India, is one of the world's leading API and finished dosage manufacturers. In addition, Hetero continues to In March 2016, H. D. Smith combined its PSAO, Third Party Network, with American Associated Pharmacies' United Drugs to form Arete Pharmacy Network, a quality-focused national PSAO. This joint venture created a PSAO with a comprehensive and com- petitive offering for community-based pharmacies to address access, quality and outcomes. Small pharmacies often enlist the help of a PSAO to centralize, streamline and oversee administrative func- tions, such as Pharmacy Benefit Manager (PBM) con- tract management and negotiations, accounts receivable reconciliation and cash management reporting. Because Arete is an independent PSAO designed to work with Continued on Page 33 An interview with Mike Hesselbach, Executive Vice President and Chief Marketing Officer, Readerlink Distribution Services, LLC. CDD: Are people still buying print books? MH: Yes. Print book sales increased last year by 3.3 percent. In fact, print book sales increased for the third straight year, while eBook sales lost market share during that same period. Print books are the largest and fastest growing physical media category, larger than DVD/Blu-Ray and CDs combined. CDD: What trends are you seeing in terms of Continued on Page 33 Continued on Page 33 PDQ COMMUNICATIONS EXPANDS ELECTRONIC MEDIA CAPABILITIES HEALTHY VENTURES OFFERS BERRY SLEEPY & BERRY AWAKE ARETE PHARMACY NETWORK: A QUALITY-FOCUSED NATIONAL PSAO CAMBER PHARMA LAUNCHES GENERIC TRICOR DRIVE BOOK SALES WITH READERLINK Continued on Page 28 Continued on Page 28 Continued on Page 28 Oser Communications Group Scottsdale Saturday, April 22, 2017 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS