Issue link: http://osercommunicationsgroup.uberflip.com/i/709458
C h a i n D r u g s t o r e D a i l y Tu e s d a y, A u g u s t 9 , 2 0 1 6 1 2 IS YOUR PHARMACY IN COMPLIANCE WITH CDC GUIDELINES? It's no secret that retail pharmacies are offering a greater range of services to today's customers. Flu shots, shingles vaccines, pneumonia vaccines and other types of clinical testing and disease man- agement are delivered to patients every day. Community pharmacies have become essential to the healthcare con- tinuum. At the same time, they have become subject to many of the same state and federal guidelines, recommendations and requirements as more traditional healthcare providers. For example, the Centers for Disease Control and Prevention (CDC) has pub- lished very specific vaccine storage and handling guidelines. Everything from the proper procedures for logging in new vaccine shipments to specific features of storage equipment and vaccine tempera- ture monitoring is covered in the "Vaccine Storage and Handling Toolkit," a document available free from the CDC website. Continuous temperature monitoring is a key element of the CDC guidelines. In addition to mandated twice-a-day manual checks of the refrigeration or freezer temperatures and daily maxi- mum/minimum temperatures, the CDC recommends the use of a "digital data logger" to provide temperature readings at least every 15 minutes. The new PrimexTEMP monitoring sensor from Primex Wireless offers fea- tures that exceed the CDC guidelines. "Unlike traditional data loggers, the PrimexTEMP sensor is completely hands-free, requiring no manual inter- vention to monitor, log, transmit, docu- ment and analyze ongo- ing storage conditions," said Steve Deutscher, Primex Wireless Director of Sensor Products. "The new sensor offers 24/7 temperature monitoring, LCD display, local audible, visual and email alerts if temperature excursions are detected, low battery indicator and a sleek new design suitable to professional retail settings." In accordance with the CDC guide- lines, the PrimexTEMP sensor uses NIST-certified probe-based technology to monitor internal temperatures of phar- macy storage equipment and protect valuable assets. The sensor mounts out- side the storage unit, allowing the probe to be placed as close to the middle of the interior as possible. Glycol or solid wax thermobuffers are available to provide the most accurate temperature readings and minimize false alarms. To meet CDC recommendations for documentation storage, the PrimexTEMP sensor communicates wirelessly to OneVue, the cloud based platform. Within OneVue, pharmacy per- sonnel can view real-time and histori- cal data from monitored devices, view daily maximum/minimum and mean temperatures, define parameters for issuing email alerts when conditions stray out of range to minimize false alarms, and generate comprehensive reports. Trend reports and analysis of conditions over time highlight potential equipment problems to allow staff to take appropriate action to head off the loss of valuable inventory. PrimexTEMP sensors meet today's strictest data security requirements, yet deliver the fastest available data transfer speeds with no loss of data integrity. Get a demonstration in booth #1118. For more information, visit www .primexwireless.com. MERCHANDISE SPACE, VERSATILITY FROM UNIWEB An interview with Cindy Davidson, President, Uniweb. CDD: From where does Uniweb derive its longevity and strength in the fixturing industry? CD: Founded in 1970, Uniweb fulfilled the growing need for more space and ver- satility in displaying merchandise. The company's solution was an innovative steel panel design that quickly revolu- tionized the merchandising industry. Uniweb, a recognized leader in the fix- ture business, has proven to be a compa- ny with the foresight, initiative and expertise to provide solutions for our cus- tomers who require maximized utiliza- tion, durability and aesthetics. CDD: What types of applications does Uniweb provide for the retail and drug industry? CD: Uniweb product variety ranges from simple wall panels and shelves to gener- al merchandise store fixtures to versatile RX work counters and complete rooms. The system delivers a unique concept in merchandising. The all-steel panels con- sist of continuous horizontal channels, vertically spaced every inch. This allows for greater utilization of the display sur- face and broader flexibility in merchan- dise placement. Product facings are increased by a minimum of 17 and in some cases up to 50 percent. This extreme capitalization on space results in greater profits for retailers. CDD: Can Uniweb manufacture a prod- uct that will give a store a face-lift, while increasing product facings, using the same footprint and existing fixtures? CD: Yes! Uniweb's Variety Panel is an all-steel merchandiser with continuous horizontal channels and no upright interruptions; hooks can be placed over two panel seams. High concentration can dramatically increase product facings by 17 percent or more, which equals increased profit potential. More importantly, the panels will never rip or tear. The Allied Panel features a short insert hook welded directly onto the panel, eliminating the need for insert brackets. Panels easily lock onto existing uprights, creating a clean, flush appear- ance. Additionally, the panel can be extended beyond the gondola height, cre- ating additional merchandising space. CDD: How easy is this product to install and merchandise? Will the store be dis- rupted? CD: To install, simply attach the appro- priate brackets, and then insert the Uniweb panel into the existing upright system. When merchandising, the hooks fit in without tilting and slide horizontal- ly, allowing merchandising directly under shelves or flexi- bility in adjusting product without disturbing products. Width fits standard 36- or 48- inch uprights at six-inch incre- ment heights. Choose a hook and bracket style and length to meet your needs. CDD: Does Uniweb supply any other services? CD: Our services include design, manu- facturing and coordination of complete fixture installs. Uniweb strives to improve our expertise by working with other fixture manufacturers, designers and architects, store planners and display personnel, creating the optimal knowl- edge base that our customers can depend on. We look forward to improving on our relationships with our customers with dedication and enthusiasm. Visit Uniweb at booth #2916. For more information, call 800.486.4932 or go to www.uniwebinc.com. EVOLVING CONSUMER NEED STATES REDEFINE CHECKOUT EXPERIENCE The retail checkout experience is chang- ing, and the front end is no longer the only place where money changes hands. Today's shopper may not even experi- ence the traditional front end, as they now can choose from a variety of check- out options, like mobile, self-checkout, pharmacy, café and buying online to pick-up in stores. Working together, Mars Chocolate and Wrigley have defined the area where shoppers pay for their goods and services as the Transaction Zone. With the shopper in mind, the companies' goal is to help retailers maximize sales and profit within the different transac- tion zones by taking a macro approach to assessing checkout space. By ensur- ing the right categories are represented, with the right space allocation and prod- uct assortment, they work with retail partners to address changing shopper needs, and in turn, maximize impulse sales potential. In the Transaction Zone – which includes the pharmacy in the drug chan- nel – the shopper is looking for bal- anced choices that satisfy all of their need states, whether that is to be refreshed, rewarded or reminded at the end of their shopping journey. Each impulse category plays a role in this, including the confectionery category. For example, gum and mints satisfy the shopper's need to refresh themselves, while non-chocolate confections and chocolate satisfy the shopper's need for a reward or an occasional treat at the end of the trip. According to Mars Chocolate and Wrigley, retailers can drive sales in the following ways: Capitalize on the Changing Retail Landscape Impulse items that meet shopper needs of Refresh, Reward, Remind™ should be made available in all areas of the store with check- out opportunities, including phar- macy, café, Buy Online Pick-up In Store (BOPIS) and order kiosks. Evolve the Transaction Zone Assortment and Regionalize/ Allocate Power Categories to Refresh, Reward, Remind Optimize products that perform best based on household penetration, frequency and impulsivity, plus also incorporate macro trends and category size and growth rates. Since 83 percent of all confectionery pur- chases are on impulse, regionalize by grouping gum/mint as Refresh and choco- late/non-chocolate as Reward using visual cues to draw in distracted shoppers. Covering all need states increases cross purchase. Ninety percent of beverage shoppers also purchase salty snacks, so adjacency of these Refresh categories will encourage the "and" purchase, and in turn, market basket growth. Incorporate the historical insights on product dwell time, merchandising items with lowest dwell time clos- est to the point of purchase. Evaluate Queuing to Improve the Shopper Experience Sixty percent of shoppers do not mind standing in line if it is merchandised appropriately, so enhance the assortment of desired impulse items, particularly in the faster growing transaction zones. Mars Chocolate and Wrigley are working with retailers across channels to improve the Transaction Zone experience and grow impulse sales by ensuring that shoppers' needs are satisfied at checkout. For more information, visit www.mars.com or call 800.631.7630.