Issue link: http://osercommunicationsgroup.uberflip.com/i/668578
C h a i n D r u g s t o r e D a i l y S u n d a y, A p r i l 1 7 , 2 0 1 6 1 4 CAMBER PHARMA LAUNCHES NEW WEBSITE Camber Pharmaceuticals is pleased to announce that it has launched a new web- site at www.camberpharma.com. The site utilizes the best practices for web design and development and allows users to find the specific information that is relevant to them quickly and easily. For example, the product section is search- able by patients, pharma- cists and partners, with results customized just for them. Additionally, the site was developed with "responsive design," which provides an optimal viewing experience on all digital devices, including desktop computers, tablets and smartphones. "Our new website is a reflection of our commitment to provide the very lat- est product information available and to offer the highest level of service to patients and customers alike," comment- ed Kirk Hessels, Camber's Director of Marketing. "The content management system for the site allows us to make updates the same day a product is launched, giving our customers immediate access to product and bottle images, medication guides, SDS sheets, case dimensions and much more," added Hessels. Camber's commitment is to bring the highest quality generic pharmaceuticals to the market and provide a level of excel- lence in service, supply and affordability. Visit Camber Pharmaceuticals at booth #534. For more information, call 732.529.0430 or go to www.camber pharma.com. MOVING INTELLIGENCE, SERVICE OPTIONS INTO THE BACK OF YOUR PHARMACY By Jeff Pepperworth, President, Inmar Healthcare Network The operational environment for pharma- cies is ever-changing. Any one of the recent industry changes by itself comes with its own set of implications and chal- lenges: The Affordable Care Act and the move to value-based reimbursement; CMS' proposed rule; 340B Drug Program; DIR fees; industry consolida- tion; EPA Proposed Management Standards for Hazardous Waste Pharmaceuticals. The list goes on. Meeting the requirements of this shifting regulatory and competitive envi- ronment – all while trying to focus on spending more time on driving better out- comes to sustain profitability in the value based reimbursement model – requires the ability to adapt quickly, leveraging processes and tools that help maintain and improve operational efficiency. The pressure to innovate, integrate and imple- ment is intense. Pharmacies can't do all of this on their own and still have the time to spend on patient care; they need solutions that do more for them, and allow them to do that. These solutions need to leverage data, using it as a source of insights in a timely and centralized manner to drive operational efficiencies. Equally impor- tant is that the solutions align with the needs of store-level personnel and that they are easily implemented into current operations. Having inventory solutions in your pharmacy that can make all the decisions about hazardous waste is a great example. Hazardous-material manage- ment is challenging. Among other things, it requires ongoing research and interpretation of reg- ulations that are constantly chang- ing, and significant personnel training and attention, demanding a time investment that likely comes at the expense of patient care and revenue and profit driving activities. In the proposed new rule, EPA shifts more hazardous waste responsibility to the store and exacerbates an existing quandary: a conservative approach can lead to significant loss of product value recovery; conversely, a less stringent approach carries the risk of steep fines and tarnishing your reputation. Another example to consider is product returns. There are peaks and val- leys – staff turnover, seasonal fluctua- tions, vacation schedules and flu season – that impact a pharmacies' ability to man- age standard processes like returns, and might sometimes impact your ability to return product in a timely manner and the potential credit you are due. Additionally, some stores perform really well in returns and others miss the mark, for a variety of reasons you can't always control. There's more than operational efficiency to be gained from hav- ing access to a hybrid reverse sup- ply chain solution that combines automated, intuitive offsite service with an onsite service that can help you deal with peaks and valleys, or provide extra help to underperforming stores, and inte- grates hazardous disposition into the workflow at the back of your pharmacy. Our solution allows your pharmacy to maximize value recovery, minimize risk and focus on what you need to: patient care. It doesn't stop there; we are commit- ted to continue investing in bringing intelligence and service options into the pharmacy. Visit Inmar at booth #430. For more information, go to www.inmar.com, email solutions@inmar.com or call 866.440.6917. SUNDIAL BRANDS TARGETS THE NEW GENERAL MARKET A problem/solution approach has always been part of Sundial Brands' SheaMoisture brand hair and skin care DNA. "EveryBody Gets Love" and prod- ucts contain efficacious natural, certified organic and ethically traded ingredients, which are incorporated into the formula- tions in culturally authentic ways for maximum benefits. Products are cruelty- free, and don't contain sulfates, parabens, phthalates, paraffin, petrolatum or DEA. Sundial remains a player in the natu- ral space because it continues to listen to its community. The company trans- formed its General Market approach to a New General Market journey more than two decades ago, first using this term to describe its community of consumers more than 10 years ago. The New General Market is an amalgamation of cultures, ethnicities and demographics aligned against commonalities, need states and lifestyles. Defined strongly by commonalities, it's not a segmentation approach; it's an approach of inclusion. The company views it as an opportunity to think differently about strategies for new and better solutions for how con- sumers are served. Sundial Brands believes that consumers share very com- mon needs, and in focusing on these needs, can identify connection points among people, rather than differences between them. Identifying a void in the marketplace for products that address hair porosity – the rate at which hair absorbs and retains moisture – and the unique needs associat- ed with both high and low porosity, SheaMoisture launched Mongongo & Hemp Seed Oils High Porosity Collection and Baobab & Tea Tree Oils Low Porosity Collection. The Mongongo & Hemp Seed Oils High Porosity Collection, with Baobab Protein, offers reparative, moisture sealing benefits to high porosity hair. Mongongo oil, which is high in Vitamin E and polyunsaturated fatty acids, is a particularly nourishing sealant that provides a protective, emollient layer on the surface of the hair, creating a bar- rier to prevent moisture loss, while smoothing down roughed-up cuticles. The Baobab & Tea Tree Oils Low Porosity Collection gently clarifies and hydrates with Spearmint and Clear Sage, without building up on the surface. The brand's microsite, www.porosity411.com features information, videos and a quiz to determine hair's porosity. The brand has launched new prod- ucts in its award-winning shea butter- based cosmetics collec- tion, including Weightless Shea Serum Foundation with a comprehensive range of shades from the lightest to the darkest of skin tones, Shea Butter Luscious Lipstick, SuperFruit Sheer Hydration Lip Gloss, Perfecting Face Powder Duo and Ultra Smooth Long Wear Eye Pencil. SheaMoisture garnered two Allure Best in Beauty Awards for Manuka Honey & Mafura Oil Community Commerce Shampoo and Conditioner; two Allure Readers' Choice Natural Product Awards for Coconut & Hibiscus Curl Enhancing Smoothie, and SuperFruit Multi-Vitamin Shampoo and Conditioner; and an Ebony Beauty & Grooming Award for High Porosity Mongongo & Hemp Seed Oils Moisture Seal Co-Wash. Visit Sundial at booth #450.