Oser Communications Group

AM16.Apr17

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Health and wellness has become one of the fastest growing and most impor- tant focal areas in retail stores. This trend has changed from the days when retailers carried only consumer goods, in any given category, that were easy to catego- rize. It was easy for IRI or Nielsen to pro- vide the category data, so that retailers could rationalize SKU-assortment based on UPC rankings. For example, mouth- washes were purchased by consumers that simply make a habit of using mouthwash. Medication syn- chronization has grown to be an integral part of pharmacy operations because it drives patient adherence and differentiates phar- macies to patients and PBMs. Studies show that synchronizing multiple chron- ic medications to a single refill date increases patient adherence, health out- comes and pharmacy profit, all of which help drive down total overall healthcare costs. Pharmacies who employ MarkeTouch Media's RxTouch SM An interview with Holly Meloy, Senior Vice President, Managing Director, Marketing Werks. CDD: Given today's competitive chain drug landscape, how can experiential market- ing be a differentiator for chain drug retailers and manufacturers? HM: As chain drug outlets continue to proliferate, the perceived competitive gap between the major players lessens. C o ntinued o n P age 3 3 C o ntinued o n P age 3 7 C o ntinued o n P age 3 7 SMART SCIENCE HAPPENS IN THE MOUTHWASH AISLE CREATE ADVANTAGES WITH EXPERIENTIAL MARKETING MARKETOUCH MEDIA IMPROVES MEDICATION SYNCHRONIZATION O s e r C o m m u n i ca t i o n s G r o u p P a l m B e a ch S u n d a y, A p r i l 1 7 , 2 0 1 6 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Mayne Pharma's most significant generic pipeline product is Dofetilide capsules. It is a paragraph IV product and first-to-file market opportunity. This product is now in the final stages of the FDA's review and the company expects to be awarded 180 days of generic market exclusivity following approval, which is expected to occur this calendar year. On February 25, 2015, Mayne Pharma announced that it reached an agreement with Pfizer Inc. to end litiga- tion with regard to the company's MAYNE PHARMA TO INTRODUCE FIRST GENERIC TIKOSYN An interview with Dave Halter, Senior Vice President Strategic Finance Operations, MedImpact Health Care System, Inc. CDD: What trends do you see affecting the PBM/pharmacy relationship? DH: It is the age of the consumer. Customers across industries want to be in charge of what, where, when and how they receive information and purchase products. The healthcare consumer is no An interview with Nathan Shanor, Chief Financial Officer and Co-Founder, iMedicare. CDD: Tell our readers about iMedicare's history. NS: When we first started, we wanted to use software and analytics to drive more Medicare patients to each pharmacy. Medicare beneficiaries have to navigate an overly-complex system, and their pharmacist is completely left out of the equation. Not surprisingly, pharmacies MEDIMPACT: ENGAGING WITH HEALTH CONSUMERS IMEDICARE DRIVES GROWTH WITH PHARMACY AUTOMATION C o ntinued o n P age 3 7 C o ntinued o n P age 3 7 C o ntinued o n P age 2 7 Discover the future of the vitamin aisle! Nature's Truth ® may be a fresh name on the shelves, but it has already proven to be a leading innovator of nutri- tional supplements. With its new line of aromatherapy products, this brand (and its latest advancements) is taking the marketplace by storm. It's no secret that the dietary and nutri- tional supplement marketplace is changing constantly. It has evolved over the last decade alone into a closely regulated SUPPORT WELLNESS WITH NATURE'S TRUTH C o ntinued o n P age 3 3 An interview with Jeffrey Wierichs, Sector Leader, Consumer Health and Generics, Korn Ferry. CDD: Tell our readers about Korn Ferry. JW: As a preeminent global people and organizational advisory firm, Korn Ferry colleagues share a single purpose: help- ing leaders, organizations and societies succeed by releasing the full power and potential of people. It delivers services through three divisions: Korn Ferry KORN FERRY UNLOCKS YOUR GREATEST ASSET: PEOPLE C o ntinued o n P age 3 3

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