Issue link: http://osercommunicationsgroup.uberflip.com/i/668575
C h a i n D r u g s t o r e D a i l y S a t u r d a y, A p r i l 1 6 , 2 0 1 6 1 4 SMART DUAL-POUR BOTTLE CAUSES USERS TO CELEBRATE For more than 20 years, originally through only the dental profession, SmartMouth's activated mouthwash has provided a pro- prietary science and technology that com- bines two separate solutions, that releases an abundance of zinc ions which are the key to eliminating and blocking sulfur gas – the real cause of bad breath. For two decades, thousands of SmartMouth users put up with finding counter space on the bathroom vanity for two separate bottles with pumps, then would carefully have to pump five squirts of each solution for proper activation, and rinse. Frankly, in order for the sci- ence to work, these two separate bottles were not pretty. However, for many years, dental patients and drug store con- sumers endured the inconvenience and unsightliness with tremendous commit- ment and passion, because SmartMouth made it possible to live a life without bad breath. Many marriages, jobs and lives were saved by the science. However, the makers of SmartMouth have always understood that if it were possible to make the sci- ence work in one convenient attractive dual-pour bottle, not only would SmartMouth's core users send love let- ters, but the brand would likely double, triple and quadruple the numbers of its users. SmartMouth knew this from years of research, asking and listening. In fact, the new SmartMouth dual- pour bottle reflects seven years of expan- sive R&D with one goal in mind – to make the unique SmartMouth science possible without the need for two sepa- rate bottles and two separate pumps. After years of discipline, investment and testing, what once was thought to be insurmountable was accom- plished. Already, SmartMouth has been recognized with presti- gious awards for the bottle's technology. However, as with any new and highly innovative technolo- gy, and even with exhaustive research, endless panels and extensive beta testing, once the new technology is finally released, SmartMouth knows it's important to talk to consumers. In fact, the very same day the new dual-pour dual chamber bottle launched, SmartMouth already began to interview consumers for feedback. Most consumers were delight- ed with the new bottle's technology. However, a panel of SmartMouth's most avid and loyal consumers provided valu- able input about a few minor imperfec- tions that resulted from SmartMouth's obsession to be perfect. After listening carefully to trusted panel members, SmartMouth made it easier to use the air- tight protective bottle with minor tweaks to improve the consumer experience. For example, the air-tight perforation was made easier to tear, as was the ease of removing and restor- ing the snap spout. SmartMouth noticed that a few consumers might be experi- encing an uneven pour, but only because a consumer was not properly removing the protective seal, so SmartMouth started using a "Clean Peel" liner for easier removal. Some panelists were squeezing the bottle, and that was causing spillage, so SmartMouth printed "Do Not Squeeze" in larger letters, and SmartMouth even reshaped the bottle's body size ever so slightly, but without changing the shelf-footprint. That said, instructions on the bottle were made larg- er, more illustrative, and SmartMouth added chat lines and demonstrations on its website. For more information, contact David Biernbaum at 314.434.6008 or dbiernbaum@smartmouth.com, or visit www.smartmouth.com. PATIENT COMMUNICATION IMPROVES MEDICATION ADHERENCE, PHARMACY PERFORMANCE Improving medication adherence saves money and lives. When patients don't take their medications correctly or for the prescribed duration, it costs the U.S. healthcare system more than $230 billion dollars annually, contributes to 10 per- cent of all hospitalizations and results in 125,000 deaths. Up to 30 percent of pre- scribed medications are never filled, and of those filled, up to 50 percent are taken incorrectly. A root cause is insufficient or inef- fective interaction between patient and pharmacist. Pharmacists are accessible and trusted healthcare providers in the U.S., and they can have a direct impact on patients' behavior. Studies have shown that direct pharmacist interaction is key to helping patients take their med- ication correctly, and that the length of therapy directly influences patients' clin- ical outcomes. The key to driving adherence is to create and capitalize on the personal rela- tionship between patient and pharmacist, and key to that is communicating with patients according to their preferences. RxTouch SM , a suite of patient com- munication solutions from MarkeTouch Media, allows pharmacies to use patient preferences to customize a communica- tion strategy and manage it at the store, call center or corporate level. For exam- ple, Optimum MedSync, a service that aligns prescription refills to a common date, offers multimodal communication channels – automated and live calls, SMS/texts, emails and push notifications. By allowing patients to choose their channel preferences and applying industry best practices, MarkeTouch Media's solution means higher patient opt-in rates for their clients. The RxTouch service line also includes Outbound Notifications, Pharmacist Connect, Central IVR, Mobile/Web Solutions, Health & Wellness Scheduler, Clinical Solutions and Data Analytics. Research-Based Interventions MarkeTouch Media's Data Analytics solution drives adherence by targeting interventions at patients who are most likely to change their behavior. By ana- lyzing a chain's total dataset, this solu- tion identifies and segments payors or drugs that do not meet the client's goals. Acting on the results can have significant impact on the overall metrics of a phar- macy chain, including increasing a chain's bottom line, improving patient outcomes and lowering overall health- care costs. Post-Hospital Care Coordination MarkeTouch Media's Care Coordination Suite leverages its pharmacy network of more than 14,000 locations to provide patients discharged from the hospital with seamless transi- tions to their local community pharma- cies. This coordination creates incen- tives for hospitals under Medicare rules and contributes to a higher level of patient care for those patients most at risk for hospital readmissions. MarkeTouch Media technology enables connectivity and efficient communica- tion among hospitals, doctors and phar- macies to provide timely and accurate patient care – the kind of innovation necessary to meet CMS technical requirements for providing quality patient care. For more information, visit www.marke touchmedia.com, email sales@marke touchmedia.com or call 800.840.8111. CURAD INNOVATIONS AT A STORE NEAR YOU Medline's CURAD ® retail brand has been known and trusted in North America for quality products since its inception in 1951. Today, the company continues to offer innovative solutions to help con- sumers feel and heal their best. Medline is proud to announce that CURAD products are now avail- able at a variety of national drug, club, mass merchant and food store locations. This is a huge step forward as the company broadens its retail presence to help customers both inside the healthcare setting and at home. In addition, Medline has just launched its new, solution-driven and user-friendly CURAD website, which showcases its broad port- folio of products, includ- ing the company's newest innovations: Truly Ouchless! ® Flex fabric and plastic backing holds tight and lets go easy. Soothe & Cool ® : Instant cooling technology cools on contact. QuickStop! ® Flex fabric helps stop minor bleeding fast. Visit the exciting new site at www.curad.com. Consumers can also engage with CURAD social media pages on Facebook at www.facebook.com/ CuradBrand and on Twitter at www .twitter.com/curad (@Curad). For more information, visit booth #532.