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P r o d u c e S h o w D a i l y S a t u r d a y, O c t o b e r 2 4 , 2 0 1 5 4 MOONEY FARMS INTRODUCES NEW BELLA SUN LUCI SUN-DRIED TOMATO SNACKS Interview with Mary Mooney, President of Mooney Farms. PSD: Why is the produce department the best place to sell your products? MM: Sun-dried tomatoes have become a staple in the kitchens of consumers across the country. Even though sun- dried tomatoes are not a fresh produce item, retailers have come to realize that customers are searching for them near the other healthy fruits and vegetables in the produce department. Sun-dried tomatoes are a perfect fit for the produce depart- ment, as they are high in lycopene, a proven antioxidant that helps to fight free radicals in the body. We are glad that pro- duce departments across America have embraced sun-dried tomatoes and have welcomed them into the area of the store where they most belong. PSD: Do you have any new products on the market? MM: To stay current, M o o n e y Farms is constantly working on creating new and exciting products for today's consumer. Our newest additions to our product line are our Bella Sun Luci Sun Dried Tomato Snacks. The snacks come in two flavors, Slow Roasted Smokey Flavor and Sweet and Spicy BBQ. These tomatoes are hand selected and carefully dried to perfection; we have combined our premium sun dried tomatoes with the delicious savory flavors to create the perfect on-the-go DIAL UP YOUR COMPETITIVENESS WITH FOUR TRADE STRATEGIES Pierre-Francois Choquet is Head of Global Trade Solutions (GTS) for Bank of the West. GTS delivers an extensive range of domestic and international trade finance solutions to help businesses extract additional value from their supply chains, manage export and import risks, enter new domestic and international markets and access liquidity tied up in receivables and inventory to sustain growth. Against the challenging backdrop of falling exports and a rising US trade deficit, many US-based agricultural com- panies that generate a large portion of their revenues overseas are searching for ways to dial up their competitiveness. By implementing smart trade strategies like the ones below, businesses can put them- selves in a stronger position across their footprint, solidifying commercial rela- tionships and leveraging trade flows to meet their financial targets. Bank of the West can secure and strengthen relationships with key com- mercial partners. Buyers and suppliers typically have competing interests: buy- ers want to delay payment for as long as possible, while suppliers want to receive payment as soon as possible. Bank of the West's Global Trade Solutions team serves as an intermediary to bridge these otherwise disconnected interests, delivering solutions like trade instru- ment financing or receivables moneti- zation that address both parties' pay- ment needs. Bank of the West can also help you establish relationships with new com- mercial partners. Expanding your compa- ny's reach, both in your home market and abroad, can be a critical component of Continued on Page 77 Continued on Page 77 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Associate Publishers Lorrie Baumann Editorial Director Micah Cheek Richard Thompson Jeanie Catron JoEllen Lowry Associate Editors Yasmine Brown Andre Gressieux Graphic Designers Sarah Glenn Rachel Wells Customer Service Managers Heather Canale Stacy Davis Savannah Green Tara Neal Show Logistics & Distribution Beau Miller Marcos Morhaim Sarah Robinson Account Managers Enrico Cecchi European Sales Produce Show Daily is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy