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C h a i n D r u g s t o r e D a i l y M o n d a y, A p r i l 2 7 , 2 0 1 5 4 IMPROVING PATIENT CARE THROUGH INTEGRATED SUPPORT SOLUTIONS Byline: Tom Doyle, Executive Vice President, Commercial Solutions, H. D. Smith Our changing healthcare landscape has placed increased demands on healthcare providers and drug manufacturers as they seek to support patients through each stage of the patient journey. Today, the shift toward specialty medications and increased barriers to access, for even tra- ditional brand products, creates new challenges that require a strong level of integration of all patient support solu- tions. Throughout its history, H. D. Smith has evolved with its customers' needs by providing creative and flexible solutions, which support patient access to medica- tions. As new drugs have become more complex, with a greater need for strong coordination between the physical distri- bution and patient support solutions, H. D. Smith continues to evolve to meet these market needs. Throughout the last five years, H. D. Smith has experienced strong growth in its specialty division, by expanding serv- ices and acquiring new businesses to support cus- tomers. Through Smith Medical Partners, a spe- cialty company of H. D. Smith, manufacturers are provided high-touch channel support for spe- cialty products targeting smaller patient populations. By leveraging expertise in logistics and cold chain management, H. D. Smith has expanded its solutions to include third party logistics, clinical trial support and fulfillment, providing emerging and established pharmaceutical companies with a wide range of solutions through one service provider. PHARM/ALERT AND E-PHARM/ALERT RANKED HIGHEST IN TOTAL NON-JOURNAL READERSHIP /alert ® is a premiere full-service health- care communications company providing information and education to healthcare professionals. Programs include coopera- tive mail, custom mail, email, distribu- tion, editorial and research programs. /alert has full service capabilities in healthcare information and commu- nications that can help customers deliver a consistent message to a wide healthcare professional audience using the latest technologies including mobile technology. The company's brand name recogni- tion amongst pharmacists, physicians, NPs and PAs is strong and the Pharm/alert, a part of the /alert portfolio since 1976, has 130,000 pharmacists read Pharm/alert each month, research shows. In the 2014 Kantar study, Pharm/alert was ranked No. 1 in total non-journal readership. Pharm/alert research has direct access to over 100,000 retail and hospital pharmacists with a project turn-around time of five days or less. W i t h Pharm/alert and e- Pharm/alert ranked highest in total non- journal readership there is little question on why using Pharm/alert Direct Mail will benefit customers all around. With more than 38 years of building a trusting relationship within the pharma- cy community, 89 percent of retail phar- macists surveyed are familiar with Pharm/alert Direct Mail and 78 percent recalled receiving at least one Pharm/alert within the last 60 days, Continued on Page 29 Continued on Page 29 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director Richard Thompson JoEllen Lowry Jeanie Catron Associate Editors Yasmine Brown Andre Gressieux Graphic Designers Sarah Glenn Caitlyn Roach Customer Service Managers Heather Canale Jamie Green Don Kitch Tara Neal Show Logistics & Distribution Lynn Hilton Account Manager Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy