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C h a i n D r u g s t o r e D a i l y 1 7 M o n d a y, A p r i l 2 2 , 2 0 1 3 By Joe Cavaliere, Chief Customer Officer, Newell Rubbermaid At Newell Rubbermaid, we want to be the partner of choice for growth. One of the ways we will deliver on this goal is by investing in more marketing and mer- chandising opportunities with our cus- tomers throughout the year. As the new head of customer devel- opment at Newell Rubbermaid, one of the first questions I asked is why we don't do more to take advantage of the seasonal events where consumers natu- rally rely on our products. We have great brands that are essential to getting more out of life: Rubbermaid ® , Sharpie ® , Paper Mate ® , Goody ® , Graco ® and Dymo ® , among others. We have a great mutual opportunity with our customers to drive traffic and provide solutions to con- sumers at key times of year. For example, we're in the heart of spring cleaning season, when people clean and get organized. Rubbermaid can help with projects big and small. Our new Reveal Power Scrubber makes cleaning easier and our Easy Find Lids food storage line can quickly organize a cabinet. For larger projects people tackle like closets and garages, the Rubbermaid HomeFree series closet system and FastTrack garage organization system can be easily customized to fit any fami- ly's organization needs. This summer as millions of people flock to the beach, entertain guests at home or picnic in the park, Rubbermaid should be a destination brand with our wide variety of food and beverage con- tainers. You can bet that we will be offer- ing new opportunities to partner with us for this key time of year. Back to school is no longer just for school supplies. Along with our staple writing brands: Sharpie, Paper Mate and Expo, moms are also thinking about packing more nutri- tious lunches for their little scholars. Why not use our new Rubbermaid LunchBlox modular containers, which snap together in multiple configurations to efficiently use the space in a lunch box or bag? Meanwhile, our Goody hair accessories get daughters out the door with new styles that inspire confidence. Resolution settings at the start of a new year are also a great new opportuni- ty for merchandising. Our Goody and Rubbermaid brands have partnered by providing options to help consumers get healthy, featuring tips like using the right hair elastic for exercise, providing practi- cal water bottles to take to the gym and practical food storage solutions to help with portion control. Even the Super Bowl has new possi- bilities. With all the food being served up, practical consumers are storing leftovers after the party is over. This huge entertaining event is close behind the Thanksgiving and Christmas holidays for food storage. These are the kinds of ideas we want to talk with our customers about. As consumers make changes in their lives, they invest in the products that deliver great performance, design and innova- tion―spending more to get more. We've set the stage to drive more of these types of promotions by streamlining our organ- ization to unlock new fuel for marketing and merchandising. Our new "Growth Game Plan" gives us more resources to invest with you. We're also going to bring to the table more marketing insights and category intelligence that will create more total value. I'm confident this will make us the partner of choice. For more information, visit Newell Rubbermaid in Mezzanine South Room 9 at the NACDS Annual Meeting or go online to www.newellrubbermaid.com. NEWELL RUBBERMAID BOOSTS SEASONAL MERCHANDISING EVENTS At Roxane Laboratories, the pillars of its business–growth, affordability, inno- vation and quality–guide its partner- ships with you and your patients. You depend on Roxane to provide outstand- ing customer support and a reliable sup- ply of quality and affordable medica- tions. Roxane depends on you to help it get its products to patients who need them the most. Growth Roxane is dedicated to expanding its prod- uct lines with safe and affordable generic pharmaceuticals to meet the changing needs of patients nationwide. Roxane's focus to develop innovative, technically complex products has led to our continual advancements in controlled substances, sustain-released items, potent compounds, unit doses and bulk packaging. Affordability Roxane constantly seeks new strategies to improve its manufacturing efficiencies and ensure the availability of cost-effi- cient treatment options. Roxane markets 80 products in about 250 package sizes. Innovation Roxane seeks continual advancements in its abundant pipeline of technically com- plex products. Many of Roxane's lead- ing-edge treatments feature unique pack- aging and dosing options for a patient's convenience and ease-of-use. Roxane's role as an innovator comes with a com- mitment to make patient and community safety our highest priority. The company eagerly participates in risk evaluation and mitigation strategies (REMS) to sup- port the work of physicians and pharma- cists nationwide. Above all, Roxane is committed to ensuring appropriate and safe use of all of its products. As a result, Roxane has added a new section to its website that includes general informa- tion on REMS, the drugs manufactured by Roxane that are subject to its guide- lines and the ER/LA opioid analgesics REMS program. Quality Roxane maintains the highest standards ROXANE MEASURES SUCCESS BY THE STRENGTH OF PARTNERSHIPS classic look. The collection comprises nine shades, including the rich forest green "Diva In Disguise" and the con- centrated grey "Always Slate Never Early" which were used to create a sun- ning and earthy nail look for the Nicholas K show. Red Carpet Manicure's Designer Collection is aimed at what the company calls "trend-savvy" consumers. "[Our] Designer Collection totes ruby and black diamond tones as well as transformative shades, providing con- sumers the option to mix and match, proving there's more than one way to pull off an amazing look," explained Michelle Saunders, celebrity manicurist. Upon seeing the Noon by Noor's collection, celebrity manicurist Elle immediately knew that she would use Draped in Rubies from the Designer Collection to create a romantic, sultry and feminine burgundy nail paneled with matte texture for the show. With nail art continuing to be very popular with women, Red Carpet Manicure has added to its collection of nail art kits and has introduced nail accessories that include crystal gems in a variety of sizes, Nail Glitz designer nail glitters in various shades and profession- al nail appliqués that can be placed on top of a gel manicure for a customized finish. "Red Carpet Manicure makes nails fabulous and oh so easy!" said Lisa Logan, celebrity manicurist." For more information, visit www. redcarpetmanicure.com. Red Carpet Manicure (Cont'd from p. 4) earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored bever- ages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit Meeting Space 44 at the 2013 NACDS Annual Meeting and go online to DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper. Dr. Pepper (Cont'd from p. 4) Continued on Page 23