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R e s t a u r a n t D a i l y N e w s Tu e s d a y, A u g u s t 2 0 , 2 0 1 3 4 By Zohrab Gyunashyan, CEO, Triphen Technologies Inc. How important is technology to your restaurant or hospitality business? In this day and age, there is of course only one answer: Very. With the current boom of social media, business analyt- ics and the Internet, restaurants that choose not to incorporate technology within their establishments are finding it harder and harder to compete. The reason for this is because the ones who do utilize the available technology are armed with better data and tools to bring customers through the door and keep them coming back. At Triphen Technolgies, we special- ize in technology solutions that help restaurateurs grow their businesses. Whether you are an operator of a single unit restaurant operation or a multi-unit chain, we can help you bring together best of breed technologies and provide you with the services you need to navi- gate through today's fast paced, technol- ogy-induced economy. We do this by providing a tier 1 point of sale system from PAR Tech Inc., along with many additional tech- nology solutions that you may need as a restaurant operator. Our point of sale solutions provide a plethora of modules for one price that have been developed over many years. Some of the function- ality, in addition to efficient order tak- ing and kitchen delivery, is an employ- ee scheduler, inventory control, and payroll reporting. Our systems also pro- vide you with hundreds of built-in reports to help you analyze every aspect of your business to help you in your business decision-making. In addition, we also provide tech- nologies that will help you better com- municate and collaborate with staff inter- nally and others that you do business with outside of your organization. One of our most prominent offerings is "Google Apps for Business," which provides an amazing suite of technology in the cloud such as email, calendar, and docs for you to use from anywhere in the world. We build and administer all of your accounts with services that encompass user cre- ation, security administration, and email migration. For more information, visit booth 405 at the Western Foodservice & Hospitality Expo, visit www.triphen.com, call 1-877- 767-7586 or email info@triphen.com. TRIPHEN TECHNOLOGIES: TECHNOLOGY IS KEY REWARDS NETWORK COMMENT MANAGEMENT SYSTEM: BUILDING RELATIONSHIPS The Rewards Network ® Comment Management System (CMS) is a valuable tool for restaurants, one that allows them to connect with their diners outside of the restaurant, online, 24/7. By logging in to the CMS, clients can receive, analyze and respond to diner feedback and comments, further engaging these diners even after they've left the restaurant. And to make it even easier, clients can now log in to the CMS on their mobile devices, providing them with a way to stay connected to their diners at all times. Using the CMS on a mobile device allows clients to communicate with customers even after they've left the restaurant, while they're on-the-go, whenever it's most convenient for them. It also allows clients to post positive reviews to Facebook pages for an extend- ed presence, which helps builds customer relationships and encourages loyalty. For more information, visit www.rewards network.com. Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kim Forrester Jeff Rosano Associate Publishers Lorrie Baumann Editorial Director Hayden Neeley Senior Associate Editor Kristina Harris Associate Editor Hannah Hollins Assistant Editor Yasmine Brown Graphic Designer Ruth Haltiwanger Margarite Marquez Traffic Managers David Lopez Lynn Hilton Account Managers Enrico Cecchi European Sales Restaurant Daily News is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH WESTERN FOODSERVICE & HOSPITALITY EXPO