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R e s t a u r a n t D a i l y N e w s F r i d a y, M a y 1 7 , 2 0 1 3 5 0 TACKLE COCKROACH PROBLEMS WITH MAXFORCE FC MAGNUM FROM BAYER A single cockroach scuttling across the floor of your establishment is a sure way to make customers go running, taking their business with them. In fact, studies show that customers who have a positive experience in a restaurant will tell an average of three individuals, but those who are unsatisfied or have a negative encounter will share it will 11 people. This means that consumers are almost four times more likely to inform friends, family members, coworkers and even strangers about spotting a cockroach than they are to rave about your cuisine. To protect your restaurant from cockroaches and the negative word of mouth buzz that accompanies the pests, it's important to execute an effective integrated pest man- agement program. Whether you've already spotted a cockroach in your restaurant or are hop- ing to avoid such a situation, ask your pest management professional (PMP) about Maxforce ® FC Magnum Roach Killer Bait Gel from Environmental Science, a division of Bayer CropScience. Maxforce is the No. 1 choice of professionals, and Maxforce FC Magnum provides the fastest and best overall control of cockroaches compared to competing gels. Now registered to kill exposed, adult stages of many pantry pest beetles in com- mercial, indus- trial and resi- dential areas, i n c l u d i n g food/feed han- dling establish- m e n t s , Maxforce FC Magnum Roach Killer Bait Gel and Roach Bait Stations can be applied discreetly by a PMP without dis- turbing customers or employees. There's no odor or mess, and the bait will remain effective for long periods of time. Additionally, there are measures that you can take to prevent cockroaches in your restaurant without using insecti- cides. First and foremost, ensure that your restaurant's sanitation is up to par. Empty trash containers frequently and use trash cans with tight-fitting lids. Reduce clutter to eliminate cockroach hiding places and to provide better access for your PMP to inspect and treat your restaurant. Seal cracks and crevices and ensure all windows, doors and screens fit tightly to pre- vent entry points for cock- roaches. Lastly, avoid using paper or cardboard contain- ers for food storage. Above all, restaurant owners should contract with a PMP who has access to the latest tools and technologies for cock- roach control. While non-pesticide pro- cedures help to manage cockroaches, a PMP is best equipped to take care of infestations as well as to help you man- age problems before they start. Bayer, the Bayer Cross and Maxforce are registered trademarks of BAYER. For more information visit booth 4084 or go to www.backedbybayer.com. 1515 DESIGN AND PARTNERS CREATE COMPLETE LINES OF ELECTRIC, GAS ROTISSERIES FOR RESTAURANTS, DELI COUNTERS Visit 1515 Design, in booth 5462 South Building, to view the company's new line of equipment, rotisseries from Doregrill and the complete line of display cases from Frigomeccanica. European rotisserie leader Doregrill and 1515 Design & Manufacturing, with its more 20 years experience in the U.S. market, have joined forces to introduce one of the most complete lines of electric and gas rotisseries ever presented to the North American market. The line includes heated displays with unique fin- ishes, innovative self-cleaning systems and lifetime guaranteed components. The line can be operated by renowned chefs and utilized in supermarket deli depart- ments with the same efficiency. Doregrill rotisseries are extremely reliable and deliver outstanding results. These traditional cooking systems, such as gas burners with flame or unique infrared burners, are built for handling high volumes under intense conditions. Some of the unique features that these machines offer are: porcelain enamel finish for unique look and an easy solution for fast cleaning; individ- ual motors per spit; a wide variety of accessories to cook poultry, meat, veg- etables etc.; 15 different gas models from small countertop to free-standing floor models; and 25 electric models, from traditional to batch cooking and self-cleaning systems. The European Frigomeccanica line of refrigerated, neutral and heated dis- play cases and custom-bar concepts is recognized worldwide for the same unique design, exceptional craftsman- ship and cutting-edge technology as Doregrill and 1515 Design & Manufacturing products. The Frigomeccanica product line ranges from modular counter systems with an aluminum frame for a lighter and more durable structural concept to customized bar and bar counters. And the green- energy ventilated and static refrigeration system are implemented in our bakery, deli, pastry and gelato concepts. For more information head to booth 5462 in the South Building at the 2013 NRA Show. After the show call 888-671- 0360 or head to www.1515design.com. FREEKEH FOODS CORNERS THE MARKET ON A TRENDY ANCIENT ROASTED GRAIN So what is freekeh? It's a delicious roast- ed grain that is smoky, nutty and has a unique texture. Freekeh is prepared like rice, and is versatile to cook with. Freekeh's origins are from the Middle East, dating back nearly 2,000 years. It is made by roasting immature green wheat. The word freekeh means "to rub" in Arabic. Freekeh is comparable in protein to quinoa, and has nearly three times more protein than brown rice. Freekeh has more fiber than brown rice, and according to the American Nutrition and Dietetics Association, has a low glycemic index and is a good source of antioxidants. Freekeh Foods manufactures Organic Freekeh in partnership with North American Farmers. The company offers three retail packages of Organic Freekeh, and supplies Freekeh in bulk for food service, as well as industrial ingre- dient buyers. Freekeh Foods offers both organic and commercial freekeh, and supplies cracked, whole berry freekeh, and freekeh flour. Freekeh Foods is introducing and sharing its passion for Freekeh with those who have not experienced it before, hop- ing to begin to develop enduring relation- ships with customers who are committed to promoting Freekeh as a means to eco- logical sustainability, improved health, and to experience a deliciously unique and diverse grain. The more consumers learn about freekeh – that it's nutrient dense, drought tolerant, requires less water to grow than rice, and that it's delicious, versatile, and easy to make – the team at Freekeh Foods believes the grain will continue to grow in popularity! Visit Freekeh Foods at South Hall booth 3483 at the NRA Show. VIZION: SEE WHAT BETTER WATER CAN DO Filtered water is a necessity in today's world. It improves the quality of food and drinks and protects equipment and appliances. But there are a lot of filtration systems that make a lot of promises. Only the VIZION™ brand by A.J. Antunes & Co. delivers on the two most important factors: premium quality water and low cost of ownership. The VIZION brand offers a com- plete line of VZN systems that use a combination of technologies to deliver premium quality water without the con- stant costs of maintenance and cartridge replacement. Each system utilizes an advanced seven-bore ultrafilter with openings that are only 0.015 microns (equivalent to 0.00000059 inches). As water travels through these minuscule openings, 99.999 percent of all solids are immediately removed. The water then flows through the system's carbon car- tridge to reduce taste and odor. This two-step process not only ensures premium quality water, it also ensures a low cost of ownership. Other filtration systems may promise similar results, but they also require cartridge changes on a weekly, bi-weekly or monthly basis. With a VZN system, only mechanically pure water enters the car- bon cartridge, reducing the filtration load and preventing clogs. This mini- mizes maintenance issues and ensures the carbon cartridge only needs to be replaced on an annual basis. Because the ultrafilter is both self cleaning and long lasting, the VZN system can provide owners and operators with better water and better ROI. The VZN system can also include our Template-Assisted Crystallization (TAC) technology to address the most significant maintenance issues in the foodservice market: lime scale. A prob- lem caused by hard water, lime scale reduces the efficiency of equipment and damages components, leading to an increase in service and costs. TAC reduces lime scale by 96-98 percent to ensure operations have fewer mainte- nance issues. Because it does not waste water or use chemicals, TAC is an envi- ronmentally friendly option that doesn't create an off taste in the drinks. With a variety of configurations, capacities, and technologies available, VZN systems can address the specific water needs of any operation. VIZION is a brand of A.J. Antunes & Co. Family owned and operated, A.J. Antunes & Co. also manufactures food- service equipment under the ROUNDUP ® brand, and air and gas pres- sure switches and custom electronic con- trols under the Antunes Controls brand. To learn more about A.J. Antunes & Co., call 800-253-2991 or visit www.ajantunes.com.