Oser Communications Group

Convenience Retailer May-June 2013

Issue link: http://osercommunicationsgroup.uberflip.com/i/125398

Contents of this Issue

Navigation

Page 21 of 23

p roduct fe at ure s LifeStyles TURBO Condoms The makers of LifeStyles® Condoms, one of the nation's leading condom recently anbrands, nounced the release of the latest innovation in the condom category, the TURBO® Condom. The first and only condom of its kind, TURBO is lubricated inside and out with LifeStyles' proprietary Excite™ sexual enhancement gel. Providing the ultimate experience in exhilaration and comfort, the TURBO condom delivers a breakthrough in sexual pleasure for both men and women. LifeStyles TURBO Condom is made from premium grade latex with a specially formulated lubricant to intensify sensitivity and sensation. TURBO maintains LifeStyles' dedication to safety by ensuring these condoms are triple tested to meet the highest U.S. reliability standards. Providing intensified pleasure, consumers can count on TURBO to take their sexual experiences to the next level. TURBO condoms are available at a wide range of retail stores across the country. The MSRP for a 10-count package of TURBO is $13.99 to $16.99. Kickstart is an entirely new sparkling juice beverage from Mountain Dew® that offers a refreshing and energizing take on your morning routine. Available in two bold flavors, Orange Citrus and Fruit Punch, and only 80-calories per 16-oz. can, Kickstart presents a fresh alternative to the age-old morning question of "coffee or juice," by offering the best of both worlds. It combines the great taste of Mountain Dew with five percent real fruit juice and just the right amount of caffeine, providing the ultimate morning pick-me-up that satisfies all day long. "Our consumers told us they are looking for an alternative to traditional morning beverages, one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Vice President, Marketing for Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for." Kickstart by Mountain Dew is available in retail stores nationwide. Lifestyles Condoms 800.800.0444 www.lifestyles.com PepsiCo 800.352.4477 www.pepsico.com Mountain Dew Kickstart Jelly Belly TABASCO Jelly Bean Bottles Jelly Belly Candy Company brings sweet heat to sales with new novelty miniature bottles filled with Jelly Belly® TABASCO® jelly beans. Jelly Belly TABASCO Jelly Bean Bottles mimic the traditional TABASCO brand bottle and are filled with the newest fiery Jelly Belly jelly beans, spiced with genuine TABASCO brand seasonings. The bottles are a musthave for TABASCO enthusiasts and savory fans for any occasion from Father's Day to birthdays. Jelly Belly candy makers set out to develop a flavor so authentic that they sourced genuine TABASCO brand seasoning from the 145-year old recipe created by McIlhenny Company of Louisiana. The Jelly Belly beans will ignite the taste buds with a peppery punch that hot sauce fans crave. Jelly Belly TABASCO jelly beans are just as hot as the iconic sauce itself. Enthusiasts will immediately recognize the pungent taste of red peppers, Avery Island salt and distilled vinegar, coupled with a subtle sweet undertone. The 1.5-oz. bottles are available 24 per caddy, two caddies per case. Jelly Belly 800.323.9380 www.jellybelly.com Goody Good Stuff Gummy Candy Oberto Brands 877.453.7591 www.oberto.com 22 C onvenienceRETAILER May/June 2013 Unique Beverage Company, LLC is thrilled to announce the expansion of its most popular beverage line, Cascade Ice Zero-Calorie Water, to all 50 states nationwide. Cascade Ice Zero-Calorie Waters are free of unnecessary and unhealthy ingredients found in other flavored waters, including sodium, caffeine, gluten and sugar. Compared to many popular soda brands, which can contain upwards of 38 grams of sugar, Cascade Ice beverages are sugarfree and full of flavor. Cascade Ice has over 21 delicious and unique flavors, including cranberry pomegranate, McIntosh apple, orange mango and coconut. The sparkling waters have a delightful fizziness, combined with natural fruit juices. In addition to the sparkling waters, Cascade Ice has a line of skinny cocktail mixers in six classic flavors, including margarita, cosmopolitan and apple-tini, as well as a line of USDA-certified organic waters. There's no sense in getting weighed down right before swimsuit season. Try a flavorful and low-calorie Cascade Ice. Goody Good Stuff www.goodygoodstuff.com Oh Boy! Oberto has unleashed bacon from the confines of the frying pan. Consumers everywhere can now snap up delicious bags of All Natural Bacon Jerky to take on the go or pop in their mouth at a moment's notice. The new product is readily available in grocery, convenience, mass and club stores nationwide. All Natural Bacon Jerky marks the latest innovation from Oberto Brands, a 95-year-old company and leader in the meat snack category. This satisfying new snack is made from 100 percent real strips of bacon that are naturally seasoned and Applewood smoked to perfection. The ingredients include only lean, large strips of bacon, water, sea salt and sugar, with no added preservatives or artificial ingredients. The result is an irresistible anytime snack with big bold smoky flavor and real bacon goodness. Sweetening the deal, this jerky has 20 percent less fat than traditionally prepared pan-fried bacon. All Natural Bacon Jerky is available in 2.5-oz. packages and retails for a MSRP of $5.99. Oh Boy! Oberto All Natural Bacon Jerky Goody Good Stuff offers the highest quality blend of ingredients including natural fruit juices and extracts. Their gummy candies are vegetarian, fat-free, meat-free, dairy-free, nut-free and Halal and Kosher certified. And now, for the first time, Goody Good Stuff all-natural gummy candy is available for purchase in the United States, available at 7-Eleven® stores nationwide. Goody Good Stuff is available in a variety of delicious flavors, including Strawberry Cream, Cheery Cherries, Tropical Fruit, Koala Gummy Bears, Cola Breeze, Summer Peaches, Sour Mix & Match and Sour Fruit Salad. Not just for those with a sweet tooth, Goody Good Stuff gummies are a great high-energy food for long distance endurance events. "We're excited for this partnership with 7-Eleven, which not only gives us the opportunity to create more awareness of our line, but introduces a delicious vegetarian and vegan candy to fellow Americans," said Melissa Burton, Managing Director for Goody Good Stuff. Vegetarians, vegans and those with a sweet tooth who would like more information on Goody Good Stuff should visit the company's website. Cascade Ice www.cascadeicewater.com Hawaiian Punch Aloha Morning Hawaiian Punch, a drink favored by moms and kids for generations, has a new offering that will punch up breakfast time and have fans waking up and saying Aloha. Hawaiian Punch Aloha Morning™ is rolling out nationally in three bold citrus flavors: Orange Citrus, Mixed Berry Citrus and Strawberry Citrus. A good source of Vitamins A, C and E, Aloha Morning has 40 percent less sugar than other leading juice drinks and is a delicious breakfast option for families looking for something new to incorporate into their morning routines. "Hawaiian Punch has been a family favorite for more than 60 years, and we are thrilled to bring it to the breakfast table with Aloha Morning," said Eric Blackwood, Director of Marketing for Dr Pepper Snapple Group. "The bold flavor of Aloha Morning stays true to the Hawaiian Punch brand, while delivering the refreshing morning flavors our fans enjoy." All flavors of Aloha Morning will be available in one-gallon containers, and the Orange Citrus flavor will be available in six packs of 10-oz. containers. Dr. Pepper Snapple Group 972.673.7000 www.drpeppersnapplegroup.com CandyRific Treats for Halloween Cascade Ice Scare-up additional impulse sales during the 2013 Halloween season with bewitching new novelty items from CandyRific. Offerings feature a variety of themes, including Mickey Mouse, pumpkins, mummies, and the characters from the 2013 movie Monsters University. New treats from CandyRific include candy-filled flashlights and Halloween Screamers. The Monsters University and Mickey & Friends Flashlights come filled with .53 oz. of microbites candy and are sold at a MSRP of $3.99. The Halloween Keychain flashlight, also filled with candy, features a pumpkin or mummy and is available at a MSRP of $2.99. Finally, CandyRific's Halloween Screamer features a skeleton or mummy. When you shake it, the Screamer's eyes light up, and it shrieks. The MSRP for the Halloween Screamer is $2.99. CandyRific sells candy and novelty product combinations utilizing popular licensed brands, including M&M's, Skittles, Starburst, Disney, Scooby-Doo and Dreamworks. All products have a high perceived value, are merchandised in colorful displays and are especially popular with collectors. CandyRific 502.893.3626 www.candyrific.com

Articles in this issue

Links on this page

view archives of Oser Communications Group - Convenience Retailer May-June 2013